Media Training 13: The Vote of Confidence or No Confidence

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By Gerard Braud www.braudcommunications.com In lesson 11 we discussed the fact that when there is an industrial accident and a spokesperson does not appear in a timely manner, reporters often go looking for facts and quotes from other people, such as the ones with no teeth who live in trailers. Something else happens, which also […]

Media Training 12: Passing the Cynic Test

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By Gerard Braud (sign up for the free audio version of this program at http://blog.braudcommunications.com/?p=397) Reporters are among the biggest cynics in the world. They doubt everything you tell them and you have to prove everything to them. This is especially true if you are trying to promote a good news story. I have found […]

Media Training 11: Why do they interview people with no teeth who live in a trailer (with all due respect to trailer dwellers)

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By Gerard Braud www.braudcommunications.com Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. And let’s realize that while hoping to someday fulfill the dream of home ownership, many people live in an affordable alternative – a mobile home. Let’s […]

Media Training 10: What Does That Mean?

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By Gerard Braud www.braudcommunications.com  The question I ask most often these days is, “What does that mean?” I’m relatively well educated. I’m well read. I travel the world constantly teaching media relations and crisis communications. But what bugs the ever living daylights out of me is hearing people speak in mumble jumble that they think […]

Media Training 9: The Myth about 3 Key Messages

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By Gerard Braud www.braudcommunications.com  So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if I […]

Media Training 8: The Facts Don’t Matter

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By Gerard Braud www.braudcommunications.com One day, as a joke in the newsroom, I uttered the phrase, “don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I (who in […]

Media Training 7: Never get in a fight with someone who buys ink by the barrel

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By Gerard Braud www.braudcommunications.com  I find it unbelievable that in the 21st century we still find executives who don’t want to take on a reporter or news outlet that has wrongly damaged their reputation.  The traditional way of responding to a media outlet that makes a factual error is to ask the management for a retraction. But […]

Media Training 6: I Wonder What the Next Question Will Be?

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By Gerard Braud www.braudcommunications.com  I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. Think very carefully now – what were you wondering the entire time you were answering the question? In most cases, my media training students […]

Media Training 5: The Media are Biased

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By Gerard Braud www.braudcommunications.com There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book Bias by Bernard Goldberg. It has been my experience over the years that much of what is perceived as bias is really […]

Media Training 4: They Took Me Out of Context and They Left My Best Stuff on the Cutting Room Floor

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By Gerard Braud www.braudcommunications.com The 2 single biggest complaints I have heard from executives over the years, after they have done an interview, is that “the reporter took me out of context” or that “the reporter left my best stuff on the cutting room floor.” (If you are young, the cutting room is where film […]