4 Tips to Avoid the Worst Sentence in a News Release

stop sign

By Gerard Braud – The worst sentence to begin a news release is, “We are excited to announce…” If you hire a so-called public relations expert to write your news release and they write this, you should fire them. If you have written this yourself because you’ve seen others do the same thing, please stop. […]

6 PR Questions: Are You a Rug or a Flying Carpet?

By Gerard Braud – In your public relations and communications role, which are you? Are you a rug or a flying carpet? My dream is for you to soar as a PR expert, being both a thought leader and a brilliant, innovative, practitioner of your craft. My fear is that you let the so-called leaders […]

4 Media Training Tips from Marco Rubio’s Interview with Chris Wallace

Marco rubio interview

By Gerard Braud – I’m irritated by how Chris Wallace conducted his interview with Marco Rubio on Fox News Sunday. The media interview is generating a barrage of news stories about where Rubio stands on the issue of whether the U.S. should have invaded Iraq. For the full context of this article, watch this clip […]

3 Key Human Resources Considerations & 5 Strategies for Employee Communications in a Crisis

By Gerard Braud – You’ve heard HR leaders and executives say it many times, “Our employees are our number one asset.” If this is true, should those same employees also become your most important audience when a crisis strikes? An increasing number of HR departments are taking the lead in crisis communications planning to make […]

Media Interview Mistakes of Jeb Bush: The Sequel

jebbushreno

By Gerard Braud – In yesterday’s blog we talked about the impact a bad media interview can have on a spokesperson, whether it is a candidate running for office or a corporate executive. In the article, we examined presidential candidate Jeb Bush and his interview with Fox News. One additional aspect of a bad interview […]

5 Crisis Communications Lessons from Dr. Oz

booklesson gerard braud

By Gerard Braud – Dr. Mehmet Oz is in crisis communications mode. He has been making headlines in the media as medical colleagues criticize him for advice he gives and things he says on his syndicated television program. His hometown newspaper, the New Jersey Register, asked for my opinion on how Oz has begun to […]

4 Media Training & Interview Tips Courtesy of Jeb Bush & Megyn Kelly

Fox-Jeb-Bush

By Gerard Braud – Media training is not just about being an expert when it comes to answering a question. Media interview skills also require you to know how to ask questions of the reporter. The fuss about presidential candidate Jeb Bush is a case in point, based on an answer he gave to Fox […]

The Crisis Management Wake-up Call for Communities, Government, Law Enforcement and Business

baltimore police

By Gerard Braud – Generally we talk about crisis communications. But sometimes, we need to talk about crisis management. If we manage a crisis to keep it from happening, then we don’t need to communicate about it. Often, crisis management can begin by looking at case studies. The crisis in Ferguson, Missouri should have been […]

When “It” Hits the Fan – Hurricane Season Readiness & Effective Communications

hurricane season

By Gerard Braud – Forecasters are watching for what might be the development of the first hurricane of 2015.  This happens just as the Louisiana Emergency Preparedness Association (LEPA) meets in Lake Charles, Louisiana, in advance of the official hurricane season. I’m delivering the opening keynote presentation to LEPA emergency managers this morning as we […]

4 Considerations When Speaking About the Baltimore Crisis

baltimore riots

By Gerard Braud What do you think about the crisis going on in Baltimore? Before you verbalize your answer, think not just about your answer to the question, but also the impact your answer could have on the reputation and revenue of your business. This is especially true for those of you who are in […]