Public Relations Question: What Role Should Your Internal Communications Team Play in a Crisis?

By Gerard Braud –   We are asking corporate communicators and public relations professionals, “What role should your internal communications team play during a crisis?” We want to hear your best advice for this corporate communications question.  When have you seen an internal communications team handle a crisis well? Or, have you seen unqualified or […]

Featuring Your Media Relations Advice: Is it Ever Okay to Go Off the Record?

By Gerard Braud –   On Monday we asked corporate communicators and public relations professionals on social media the question, “Is it ever appropriate to talk off the record to a reporter?” They have weighed in and shared their expert advice, which we are now sharing with you in our follow-up video. A few business communications experts […]

Share your media relations advice: Is it ever okay to go off the record?

By Gerard Braud –   Speaking off of the record is triggered by either an incentive from the spokesperson or a suggestion from the reporter. It usually happens when the interview reaches an impasse because the spokesperson knows that if he says more, his comments will compromise a relationship or expose confidential information. Sometimes the […]

Featuring Your Answers: Getting Your Leader, CEO, Executive to a Media Training Class

By Gerard Braud – It can be very difficult for public relations and media relations professionals to persuade their CEO to schedule a media training class. All excuses are thrown on the table, such as, “it’s too expensive,” or “I have just don’t have the time.”  In some cases, your leader may be embarrassed  or […]

Please Answer: How can you persuade your CEO to take a media training class?

By Gerard Braud –     Public relations and media relations professionals know how crucial it is to have spokespeople, executives, and CEOs media trained and ready for a media interview at any given moment. However, it can be difficult to get senior level executives or the leadership team to put media training on their calendar. […]

Sharing Your Tips: How long should a crisis communications plan be?

By Gerard Braud – How long should a crisis communication plan be? We posed the question earlier this week for corporate communications, public relations, and crisis communications professionals to answer. Watch today’s BraudCast video to hear what the pros had to say, as well as some of my crisis expert tips. Some experts commented on […]

Please comment: How long should a crisis communications plan be?

By Gerard Braud – Is a five page crisis communications plan long enough to communicate effectively on your darkest day? What about 12 pages? How can corporate communications professionals or crisis experts tell if a plan is detailed and thorough enough to walk you through the steps of managing your crisis? There are plenty of […]

Featuring Your PR Tips: What’s the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – On Monday we posed the question on the BraudCast YouTube Channel, “What is the best way to get in touch with a busy reporter?” Communications and public relations professionals know that it takes a well-established long-term relationship with the media in order to gain their attention. Busy reporters seem to be knocking at […]

Media Relations Question: What’s the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – The media are often difficult to get in touch with when you have something positive happening to your company, school, or organization, however, in a crisis, they are knocking at your door instantly.  Corporate communications and public relations professionals know how important it is to establish a good relationship with the media […]

What the Pros Advised: Should your company have a social media policy for employees?

By Gerard Braud – On Monday we asked for expert advice from corporate communications and public relations professionals. We posed the discussion question “Should companies have a social media policy for employees?” on our social media. Have you seen or heard of effective social media policies for employees? What were some of the positive or […]