By Gerard Braud In 2013 there is no excuse for such failed crisis communications. Any and every company should be ready to make a public statement on any crisis in one hour or less. It is good public relations; it is good media relations; it is good crisis communication; it is good social media crisis […]
Media Training and Crisis Communications Tip: Reporters Will Interview Anyone Who Will Talk (Who Are Often People with No Teeth and Live in Trailers)
Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. And let’s realize that while hoping to someday fulfill the dream of home ownership, many people live in an affordable alternative – a mobile home. Let’s also recognize that […]
Media training teaches the concept of identifying your “3 Key Messages.” In other words, what are the 3 most important things you need to communicate during your interview with the reporter? But what exactly is a key message? Is it a bullet point? Is it a talking point? Is it a set of words that […]
University of South Florida in Tampa — A story is unfolding about a possible gunman on campus. It appears text messaging and loud speakers are being used on campus. The school has a notice on their home page. Good use of the website. http://www.usf.edu/index.asp I have not yet found a news release in their online […]
Imagine you invest lots of time and money to develop and write your crisis communications plan, then you lose it. It’s happening more often than you might think. To find out how and why this is happening, take a listen to today’s BraudCast.