New Buzzword: Pogo Stick December 1, 2013

Be it known to the world that on this day, I, along with my colleagues in the International Association of Business Communicators (IABC), begin a test. Because we are all fed up with silly buzzwords, we have decided to introduce our own meaningless phrase into the corporate buzzword conversation. The new buzzword is “Pogo Stick.” […]

The Worst Speech in the World

The Worst Speech in the World By Gerard Braud ©2012 Diversified Media, LLC dba Gerard Braud Communications Preamble: CEOs and executives use far too many buzzwords and clichés. Soon the bad language infects the entire company. So when the International Association of Business Communicators asked me to present a session called, “Don’t Say That! Say This!,” I went to LinkedIn and […]