When Crisis Strikes: 3 Ways to Think, Act, and Communicate Like a Reporter

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– By Gerard Braud You can’t turn on the television without a major crisis, tragedy, or disaster dominating the 24-hour news cycle. Through what lens do you view these events? If you’ve never done so, try to watch events unfold with the eyes of a crisis communications expert. Focus on deadlines, timing, and how quickly, […]

Thank You Gifts from Gerard Braud

Delivering the closing keynote for IABC Calgary. Taking off my pants to prove a point  about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs.

As we approach Thanksgiving in the U.S. I’d like to express my gratitude to all of you with whom I’ve had the pleasure of meeting and working with in recent weeks and months. At each conference where I’ve been a speaker since September, I’ve promised various free resources to help you become an expert in […]

Can David Vitter Overcome Reputational Damage from a Crisis He Created?

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By Gerard Braud – In the world of crisis communications many will offer the expert advice that recovery is about reputational damage and repair. In the current political race for governor in Louisiana this week, the outcome will be decided on the consideration of how long reputational damage lasts and if a request for forgiveness […]

IABC Calgary Conference Podcast: Top Takeaway Crisis Communications Lessons

Delivering the closing keynote for IABC Calgary. Taking off my pants to prove a point  about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs.

As a keynote speaker at the IABC Canada-West Region Conference, I was asked to do a podcast discussing crisis communications lessons for public relations and communications professionals.  Vice President of IABC Calgary, Will Tigley interviews me to talk about crucial communications issues in today’s industry. Here were a few of the major crisis communications planning aspects to […]

Budgeting for 2016

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By Gerard Braud – For many of you it is budgeting season. You either ask for it now or you don’t get to do what you want a year from now. For others, it is that time of year where you have to spend unspent funds or lose them. That being said, I’m standing by […]

BraudCast Answer: Who should be your spokesperson in a crisis?

Braudcast Answer- Who should be your spokesperson

Some experts say a media trained public relations professional should take the lead as the spokesperson in a crisis, while others suggest a sympathetic statement from a senior executive or CEO. From a crisis management standpoint, this topic is crucial considering a bad media interview can only worsen your crisis, damage your reputation and harm your […]

Hurricane Katrina Truth #3– Stop Repeating the Problems

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By Gerard Braud – On the 10th anniversary of Hurricane Katrina devastating New Orleans, and coastal Louisiana and Mississippi, I’m reflecting on the old adage that says, “The definition of insanity is doing the same thing over and over, yet expecting different results.” New Orleans can easily flood from another hurricane. I wrote about that […]

Hurricane Katrina Truth #2 – New Orleans Will Flood Again – Find Out Why & How to Stop It

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By Gerard Braud – As we remember Hurricane Katrina 10 years ago, there needs to be strong communication from experts about how natural defenses, such as coastal marshes, can avert a crisis, such as hurricane flooding. Coastal marshes have been disappearing at an alarming rate of 33 football fields a day for decades. How does […]

Hurricane Katrina Truth #1 – Silver Linings in Muddy Waters – Thank You

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By Gerard Braud – The Hurricane Katrina 10th Anniversary has to begin with the words thank you. The silver lining in the muddy waters was the overwhelming outpouring of help from around the world. Untold volunteers left their lives behind to travel to our region to give their time and talents. Many others donated money […]

The Hurricane Katrina Prediction – What We Knew 15 Years Before the Flooding

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As a former storm chaser and TV reporter, my belief is that proper communications from New Orleans officials, before Hurricane Katrina, would have greatly minimized the human crisis. As you will see in this video, the catastrophic flooding was predicted a full 15 years before Hurricane Katrina. Would this – could this — happen again? […]