Media Training, Whole Foods, Health Care Reform & Cow Poop

The most fundamental rule of media training that I discuss with every executive is this: “If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money?” That brings us to Whole Foods and the much publicized letter to the editor in the Wall Street […]

Crisis Communications, Michael Jackson & Your Executives

I’ve been wanting to share these thoughts with you since the story first broke about the death of Michael Jackson, but I thought some may consider it insensitive or overtly opportunistic too close to his death. But now that some time has passed, let’s examine what we, as communicators, can learn from the death of […]

H1N1 Swine Flu Crisis Communications Plans in Vacation Land – Mexico and the Swine Flu

I’m just back from a summer vacation to Mexico, where I’ve been thinking about you. My wife, 2 daughters and I went on our annual scuba diving trip to Cozumel, Mexico, to find the island is virtually deserted because tourists are afraid they’ll get the Swine Flu. One tourism official tells me it is worse […]

Obama’s 7 Deadly PR Sins & Brew-ha-ha

It is rather timely that the biggest news story of this past week is among one of the most basic lessons of media training … which is, never speculate. Media darling and President of the United States, Barack Obama, proved that even the best spokespeople are not perfect… and up until now, he has been […]

Have You Stopped Communicating Yet?

Here’s a new warning about the Swine Flu. Beware if you work in an organization where everything is quickly going back to normal and you’re being told to cease all communications related to the Swine Flu. The reality is the Swine Flu doesn’t appear to be spreading at catastrophic pandemic rates, but in the world […]

Swine Flu Rumors & Haig – Biden Syndrome

Swine Flu and Crisis Communications are our topic this morning. Two of the worst classic behaviors of crisis communications are beginning to take shape as we get several days into the Swine Flu hysteria. So I come to you today with warnings so that you can look for these behaviors, then I want to give […]

Swine Flu

Swine Flu – those should be the first words out of your mouth when you get to the office today. The fact that there is a new global pandemic threat could be the best thing to happen to your communications and public relations department all year. Why? Because corporate leaders will be willing to spend […]

Adjusting for Shut Down Newspapers & Laid Off Reporters

By Gerard Braud www.braudcommunications.com As more newspapers shut down and lay off reporters, those of us in PR need to take heed and make a few adjustments. 1) Reporters still on the job have to do more work to make up for those who have been laid off. That means your writing needs to be […]

I’m Trying to Give Away $100 and No One Will Take It

By Gerard Braud www.braudcommunications.com I feel like such the Social Media middle man. Check this out… I was giving a keynote speech to 100 executives who belong to an association. The topic was similar to my upcoming topic at the IABC 2009 Conference, which is New Frontiers in Media Training, which will include Social Media Training […]

Spring, Fox News and Panyhose

There are blizzards, floods and tornadoes in the news — all signs of a changing season. But you can never tell what season it is based on how Megan Kelly of Fox News dresses. How you dress when being interviewed on TV is important. News anchors are becoming bad role modes as we hear in […]