By Gerard Braud – This week I am asking public relations and media relations professionals for their best advice for talking to a spokesperson after they have screwed up in a media interview. That’s right, an awkward and uncomfortable discussion to have. Make sure to comment and subscribe here to the weekly question, as well […]
By Gerard Braud – Earlier this week we asked corporate communications and public relations professionals to share their best advice on how to write a great quote for a news release. It’s no easy task to effectively communicate to your audiences using great quotes that the media can use. You and your colleagues weighed in, […]
By Gerard Braud – Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “What is your best tip for writing great quotes for news releases?” As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases is not an easy […]
BraudCast Question: How do you effectively talk to your spokesperson after they have screwed up in a media interview?
By Gerard Braud – This week the BraudCast question is, “How do you effectively talk to your spokesperson after they have screwed up in a media interview?” This can be quite a daunting task for a public relations professional. It can be uncomfortable and awkward. That is why I am asking public relations and media […]
BraudCast Answer: What is your best advice to persuade your executives or CEO to take a media training class?
By Gerard Braud – It can be extremely difficult for public relations and corporate communications teams to convince their CEO or executives that one bad interview can severely harm their reputation or revenue. This week the BraudCast question was, “What is your best advice to persuade your executives or CEO to take a media training […]
BraudCast Question: What is your best advice to persuade your executives or CEO to take a media training class?
By Gerard Braud – CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. Public relations professionals and internal communications professionals often have a difficult time getting their CEO or executives to put media training on their calendar. […]
By Gerard Braud – Public relations professionals and corporate communications managers have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Listen to the video to hear their responses as well as my professional recommendations then share your thoughts. This question is one of a series of debates […]