Crisis Communication Discussion Question: How Long Should the Plan Be?

How long should a crisis plan be Gerard Braud

By Gerard Braud – This week we are posing a question for corporate communications, public relations, and crisis communications experts. The question is, “How long should a crisis communication plan be?” There are plenty of crisis plans available on the internet. Is a six page crisis management plan long enough to  communicate effectively on your […]

If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?

By Gerard Braud – Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” What are your best public relations and communications practices to ensure that your voice […]

The Lovebirds of Luling, Louisiana: The Passing of Allen & Sophie Braud

IMG_0109

How fitting it is that my mother, Sophie Mongrue Braud, passed away this morning on this beautiful Mardi Gras Day at the age of 91. My dad, Allen Joseph Braud, passed away just 47 days ago on Christmas Day at the age of 90. Since the day they got married in 1949, this is the […]

You answered: Should social media be a part of your crisis communications strategy?

By Gerard Braud – Social media has changed the way that corporate communicators must react to effectively manage a crisis. This week public relations and media relations professionals from all over the world shared their advice on whether or not social media should be part of their crisis communication strategy. Their expert opinion is featured today and every week on the […]

When Crisis Strikes: 3 Ways to Think, Act, and Communicate Like a Reporter

Braud-Webinar

– By Gerard Braud You can’t turn on the television without a major crisis, tragedy, or disaster dominating the 24-hour news cycle. Through what lens do you view these events? If you’ve never done so, try to watch events unfold with the eyes of a crisis communications expert. Focus on deadlines, timing, and how quickly, […]

The Graduation Speech Crowdsourced by Social Media: Louisiana Tech University Commencement Address by Gerard Braud

Tech-Graduation-Gerard Braud

– by Gerard Braud Think about it: Today’s college graduates have spent half of their lives on mobile devices and social media. This was the inspiration behind the idea of going to social media to ask the world to provide wisdom for me to share with the 2015 Fall Graduates of Louisiana Tech. It was a […]

Thank You Gifts from Gerard Braud

Delivering the closing keynote for IABC Calgary. Taking off my pants to prove a point  about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs.

As we approach Thanksgiving in the U.S. I’d like to express my gratitude to all of you with whom I’ve had the pleasure of meeting and working with in recent weeks and months. At each conference where I’ve been a speaker since September, I’ve promised various free resources to help you become an expert in […]

Can David Vitter Overcome Reputational Damage from a Crisis He Created?

vit

By Gerard Braud – In the world of crisis communications many will offer the expert advice that recovery is about reputational damage and repair. In the current political race for governor in Louisiana this week, the outcome will be decided on the consideration of how long reputational damage lasts and if a request for forgiveness […]

IABC Calgary Conference Podcast: Top Takeaway Crisis Communications Lessons

Delivering the closing keynote for IABC Calgary. Taking off my pants to prove a point  about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs.

As a keynote speaker at the IABC Canada-West Region Conference, I was asked to do a podcast discussing crisis communications lessons for public relations and communications professionals.  Vice President of IABC Calgary, Will Tigley interviews me to talk about crucial communications issues in today’s industry. Here were a few of the major crisis communications planning aspects to […]

BraudCast Question: What is your best advice to persuade your executives or CEO to take a media training class?

CEO media training 3Q braudcast

By Gerard Braud – CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. Public relations professionals and internal communications professionals often have a difficult time getting their CEO or executives to put media training on their calendar. […]