The Doctor of Crisis Communications

Crisis communications doctor gerard braud

If you were a smoker and your doctor told you to stop or you would die of cancer, would you stop? If you had diabetes and your doctor told you to change your diet so you don’t die, would you change? Amazingly, there are people every day who ignore the advice of an expert and […]

Ebola Crisis Communication: Webinar Follow-up Resources

Here are the crisis communications, crisis management, and public relations resources promised in the Friday, October 17, 2014 CommPro.biz webinar and on the October 27, 2014 IABC webinar: First Critical Statement: In crisis communications, you should have two types of pre-written communication documents. The first is for fast release, called a “First Critical Statement.” Some companies call […]

Media Training Tip: Ebola Crisis Communications Interviews

Dr-Anthony-Fauci

The Ebola crisis has spawn a rash of spokespeople saying things to the media that should have never been said. If you are the public relations person responsible for writing statements and news releases for your hospital, company or spokesperson, this blog is for you. If you are the media trainer preparing the spokespeople, this […]

Ebola Crisis Communications Lesson: Ask for Help

Of all the Power Point presentations by his leadership team members, the CEO only stood and applauded the vice president who showed he was having difficulties in his division, when the other vice presidents showed rainbows and green lights. The company was millions in debt with falling sales and the CEO knew that everyone who […]

5 Ebola Crisis Communications Considerations

5 Ebola Considerations Gerard Braud

By Gerard Braud Your personality type may decide the fate of your crisis communication response if the Ebola crisis touches your company (or the company for your work for.) On one extreme is the personality that says, “It’s too soon. Maybe we should watch it and wait and see.” On the other extreme are those […]

NFL Crisis Sets Off Cynics

Nomoreblog

Don’t set me off. I’m a cynic. The NFL crisis and its flawed communications strategy continues to set off the cynic in me. A huge part of my crisis communications plan strategy and the crisis management advice provided to my clients is based upon understanding how to effectively communicate to the cynics. Sunday night the […]

Corporate Whitewashing

NFLbreastcancerawareness

By Gerard Braud The NFL now has two strikes against it for throwing money at advocacy groups and causes as a way to make it appear they care about an issue. Is this corporate whitewashing? It wasn’t until concussion issues became part of a high-profile lawsuit that the NFL began donating money to groups who […]

The NFL’s Commitment to a One-Year Crisis: 7 Mistakes Causing the Crisis to Drag On

Goodellcrisisgerardbraud

By Gerard Braud What expert would advise their client to let a crisis drag on for one year? I suspect the answer is zero. But the NFL’s failure at crisis management and crisis communications essentially means that the punch Ray Rice threw on Valentine’s Day 2014 will have repercussions through February 14, 2015. Here is […]

NFL Crisis Lesson: 3 Steps to Good Ethics and Leadership in Crisis Management and Crisis Communications

NFL Commissioner Roger Goodell

By Gerard Braud Crisis management and crisis communications depend upon honesty and ethical leadership. The easiest way to define good, ethical behavior is to consider that your behavior and discussions in private should be the same as if the entire world were watching and listening. I suspect the NFL crisis is confounded by the same […]

3 Ways Your Brand Can Distance Itself from a Team, Athlete or Sport in Crisis

By Gerard Braud Brands live and die by sales. Sales associated with a star athlete or team are considered golden by many brands. But what happens in a crisis? What happens when the team loses? What happens when the player is disgraced? The NFL crisis and their failed crisis management and crisis communications should give […]