Media Training 9: The Myth about 3 Key Messages


By Gerard Braud  So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if I […]

Media Training 8: The Facts Don’t Matter

Braud Crisis Plans_6113

By Gerard Braud One day, as a joke in the newsroom, I uttered the phrase, “don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I (who in […]

Media Training 7: Never get in a fight with someone who buys ink by the barrel

Braud Employee Comm_2710

By Gerard Braud  I find it unbelievable that in the 21st century we still find executives who don’t want to take on a reporter or news outlet that has wrongly damaged their reputation.  The traditional way of responding to a media outlet that makes a factual error is to ask the management for a retraction. But […]

Media Training 6: I Wonder What the Next Question Will Be?

Katrina Media_0318

By Gerard Braud  I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. Think very carefully now – what were you wondering the entire time you were answering the question? In most cases, my media training students […]

Media Training 5: The Media are Biased


By Gerard Braud There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book Bias by Bernard Goldberg. It has been my experience over the years that much of what is perceived as bias is really […]

Media Training 4: They Took Me Out of Context and They Left My Best Stuff on the Cutting Room Floor


By Gerard Braud The 2 single biggest complaints I have heard from executives over the years, after they have done an interview, is that “the reporter took me out of context” or that “the reporter left my best stuff on the cutting room floor.” (If you are young, the cutting room is where film […]

Media Training 3: It’s About Me

Gerard Braud Superbowl

By Gerard Braud My wife often reminds me that it’s “not about me.” But she forgets that I come from a 15 year career as a journalist, where everything was about me. Everyday it was my story; my interviews; my scoop. Reporters have big egos. Accept it. You can’t change it so don’t even […]

Media Training Breakthrough 2: Ask Yourself the Big IF Question


By Gerard Braud The Big IF is what I call my philosophy of media training. I ask every executive that I media train this all important question: If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money? This is true for corporations […]

Media Training 1: Don’t Talk to the Media


Editor’s Note: To all of you that I have met at the conferences where I’ve been a speaker, through the webinars you’ve attended, or to the clients I’ve worked with directly, I’d like to say thank you and extend my gratitude as we approach Thanksgiving here in the U.S.   As a way to show […]

The Super Bowl of Quotes: How Media Training Can Make You an Expert Spokesperson


As a public relations expert, what would be your Super Bowl victory? How about having a front page headline quote? Here is the inside story on how I scored a front page headline quote when the New Orleans Saints won the Super Bowl in 2010… and how you and your spokespeople can learn to do […]