Smoke, Mirrors and Diversion Do Not Work as a Crisis Communications or Crisis Management Strategy

Braudcast Sept 18 NFL

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By Gerard Braud

The NFL has appointed a panel of women to advise them on domestic abuse. Is this a viable crisis management strategy? Is it a viable crisis communication or crisis management strategy?

Actually, it has made the crisis worse because it kicks the decision can down the road. It has also drawn criticism because three of the four panelists are white and one is black, while in the NFL, the majority of players are black.

My observation is that this is a weak attempt by Roger Goodell to appear he has taken action, when in fact, his inaction from the onset of the Ray Rice crisis has cost a bevy of other aspects of the crisis.  He has caused more players being placed under scrutiny, more teams being forced to make very public decisions, and sponsors pulling out of the NFL.

The fans are smart enough to know this is not a solution to the ongoing crisis. If only the NFL leadership were as smart as their fans.

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