Crisis Communication Discussion Question: How Long Should the Plan Be?

By Gerard Braud

This week we are posing a question for corporate communications, public relations, and crisis communications experts. The question is, “How long should a crisis communication plan be?” There are plenty of crisis plans available on the internet. Is a six page crisis management plan long enough to  communicate effectively on your darkest day? How can you tell if a plan is detailed and thorough enough to walk you through the steps of managing your crisis?

Please weigh in and join our weekly discussions by posting here on the blog, on social media or on today’s YouTube video. Later this week I am sharing your expert tips as well as my own opinion in another video. Don’t forget to subscribe to the weekly question on the BraudCast YouTube Channel to participate.

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This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

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Comments

  1. A crisis Communications Plan should mirror the overall organizational communications plan .That simply means that the Communications Plan must be aligned to the the strategic plan/objectives for the implementation period.However,it must be reviewed periodically to reflect the dynamics of the business environment both internally and externally.
    The length varies to reflect organization’s size but the content is what matters.
    A six page is good enough during the darkest day.It should actually be the practice to have a have a master plan and annotated fact sheet that is easily to translate into action when responding to a crisis situation.

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