Featuring your tips: Should companies have a social media policy for employees?

By Gerard Braud

We posed this question on our YouTube Channel earlier this week, asking for your expert advice: “Should companies have a social media policy for employees?”

Your colleagues who specialize in communications, public relations, and crisis management weighed in this week discussing some of the ways that organizations could benefit from a social media policy. Some professionals shared ideas on how it could be done effectively. Do you think that employees crave this type of direction? Or would they find it limiting or offensive to be told what they can and can’t do on social media? What industries or types of organizations would it be appropriate for?

Please share your thoughts and join our weekly discussions by posting here on the blog, on social media or on today’s video. Stay tuned for another question next week! Please subscribe to the weekly question on the BraudCast YouTube Channel to participate.

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This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

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Comments

  1. I personally that companies should have a social media policy to some degree on employees social media use. In some obvious cases, employees can put the company in a bad light by tweeting in an irresponsible way. However, too much strictness or micromanagement can lead to frustrated employees. Moderation and fairness must be applied in this situation.

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