Why do they say men should wear makeup in a media interview?

Should men feel uncomfortable about wearing makeup on camera? Could it help them to look more attractive? Could it help them increase their credibility? Or is it just a “Hollywood” custom that isn’t really necessary for men doing a media interview? Have you seen any men whose makeup looked bad in a TV interview? Or men that should have worn makeup but they didn’t? There is plenty to be discussed on this topic and many corporate spokespeople, CEOs, and subject matter experts could benefit from your expert tips. So, to help out our public relations community, this week’s PR discussion question is, “Why do they say men should wear makeup in a media interview?”

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