Why do they say men should wear makeup in a media interview?

Men Makeup TV interview - Gerard Braud

Should men feel uncomfortable about wearing makeup on camera? Could it help them to look more attractive? Could it help them increase their credibility? Or is it just a “Hollywood” custom that isn’t really necessary for men doing a media interview? Have you seen any men whose makeup looked bad in a TV interview? Or […]

Comment with Your Tips: What’s the best way to begin a news release?

Click here to watch

With the media receiving thousands and thousands of messages and press releases per day, how do you grab the attention of the media and your audience in a news release? Corporate communicators and public relations professionals may have practiced the “inverted pyramid” style of press release writing for years. Does that standard still hold true? If […]

Please weigh in: Should companies have a social media policy for employees?

By Gerard Braud – There is an abundance of human resource policies out there in the corporate world, but is your company or organization really covering the pressing issues that social media can raise? With today’s communications running at the speed of Twitter, your employees could present a reputation and revenue damaging crisis for your […]

Is it Ever Okay to Ask a Reporter a Question?

Thumbnail reporter question gerard braud

By Gerard Braud – News reporters and journalists often guide the media interview by asking questions to the interviewee, but is it ever okay for the interviewee to ask a reporter a question? Please share your comments on our social media and subscribe to the weekly question on the BraudCast YouTube Channel to participate each […]

Does the CEO need to be the spokesperson each time in a crisis?

Click here to watch & subscribe to the BraudCast

By Gerard Braud – Public relations professionals and corporate communicators: This week I am asking you for your bite-sized bits of best practices for this media relations issue. Does the CEO need to be the spokesperson each time in a crisis? Should they be the face of the company in each media interview or public […]

How Do You Best Respond When People Get Angry On Your Social Media Site?

Angry Social Media Q11 Gerard Braud

By Gerard Braud – Social media can be a powerful tool for your customers and your audiences to voice their opinion about your corporation or organization.  This week I am asking corporate communicators and public relations professionals how they best respond when people get angry on their company social media site.  This week and every […]

Your answers: What role should your internal communications team play during a crisis?

By Gerard Braud – Earlier this week we asked corporate communicators and PR professionals, “What role should your internal communications team play during a crisis?” Your colleagues have commented on the BraudCast You Tube Channel, here on the blog, and on social media. Listen to their thoughts in the video below. Make sure to subscribe […]

What role should your internal communications team play during a crisis?

Click image to watch and subscribe to the BraudCast

By Gerard Braud – This week we are asking, “What role should your internal communications team play during a crisis?” Each week we seek your best corporate communications and crisis communications practices on the BraudCast.  If your organization doesn’t have an internal communications team and that team is you, what role do you play?  Comment here and […]

If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?

By Gerard Braud – Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” What are your best public relations and communications practices to ensure that your voice […]

How do you talk to your spokesperson after they’ve screwed up in a media interview?

By Gerard Braud – This week I am asking public relations and media relations professionals for their best advice for talking to a spokesperson after they have screwed up in a media interview. That’s right, an awkward and uncomfortable discussion to have. Make sure to comment and subscribe here to the weekly question, as well […]