What is your best tip for writing great quotes for news releases?

By Gerard Braud – Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “What is your best tip for writing great quotes for news releases?” As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases is not an easy […]

You answered: Should social media be a part of your crisis communications strategy?

By Gerard Braud – Social media has changed the way that corporate communicators must react to effectively manage a crisis. This week public relations and media relations professionals from all over the world shared their advice on whether or not social media should be part of their crisis communication strategy. Their expert opinion is featured today and every week on the […]

Should social media be a part of your crisis communications plan and strategy?

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By Gerard Braud – It is time for you to voice your opinion on crisis communications plans and strategy. Each week we seek your best PR practices on the BraudCast. Your discussion question is, “Should social media be a part of your crisis communications strategy?” Social media has changed the way that media relations and public […]

The Graduation Speech Crowdsourced by Social Media: Louisiana Tech University Commencement Address by Gerard Braud

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– by Gerard Braud Think about it: Today’s college graduates have spent half of their lives on mobile devices and social media. This was the inspiration behind the idea of going to social media to ask the world to provide wisdom for me to share with the 2015 Fall Graduates of Louisiana Tech. It was a […]

BraudCast Question: How do you effectively talk to your spokesperson after they have screwed up in a media interview?

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By Gerard Braud – This week the BraudCast question is, “How do you effectively talk to your spokesperson after they have screwed up in a media interview?” This can be quite a daunting task for a public relations professional.  It can be uncomfortable and awkward. That is why I am asking public relations and media […]

IABC Calgary Conference Podcast: Top Takeaway Crisis Communications Lessons

Delivering the closing keynote for IABC Calgary. Taking off my pants to prove a point  about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs.

As a keynote speaker at the IABC Canada-West Region Conference, I was asked to do a podcast discussing crisis communications lessons for public relations and communications professionals.  Vice President of IABC Calgary, Will Tigley interviews me to talk about crucial communications issues in today’s industry. Here were a few of the major crisis communications planning aspects to […]

Budgeting for 2016

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By Gerard Braud – For many of you it is budgeting season. You either ask for it now or you don’t get to do what you want a year from now. For others, it is that time of year where you have to spend unspent funds or lose them. That being said, I’m standing by […]

BraudCast Answer: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – Some communicators are still trying to make a case to their executives to use social media for their organization.  They may be trying to persuade their senior level executives or their board members that social media is not just a form of outbound marketing, but it can be used strategically for […]

BraudCast Question: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – This week the BraudCast question is, “How do you get your executives to buy into the concept of using social media if your organization is not yet using it?” Your executives may be more traditional in their communication skills. They may be hesitant about opening their organization up to harsh criticism online, […]

BraudCast Answer: What is your best advice to persuade your executives or CEO to take a media training class?

By Gerard Braud – It can be extremely difficult for public relations and corporate communications teams to convince their CEO or executives that one bad interview can severely harm their reputation or revenue. This week the BraudCast question was, “What is your best advice to persuade your executives or CEO to take a media training […]