“I Cannot Tell A Lie” — If George Washington’s Quote Applied to Social Media and Public Relations

By Gerard Braud Yet one more group of public relations and marketing professionals has asked me to speak at their PR & Marketing conference about the wonderful ways social media will allow them to connect and sell to their customers. I love to speak at conferences, but I cannot tell a lie, especially about social […]

What Leaders & PR People Can Learn from Lance Armstrong: Denial & Crisis Communication

Gerard Braud Lance Armstrong Crisis

By Gerard Braud Lance Armstrong’s denial of doping over the years provides a valuable crisis communications and public relations case study for analyzing denial by powerful people and how they communicate in a crisis. This is important for two reasons: 1) Public relations people may give excellent advice and professional council, but be rebuffed by […]

3 Dead in Murder-Suicide: The Time is Never Right to a Write a Crisis Communications Plan

Friday 2 people were murdered, then the killer killed himself. One of the murders, as well as the suicide, was done “in the workplace.” I won’t say where, out of respect for the privacy of the person who called me the day before. All of this happened where he works. Just 24-hours before, on Thursday, […]

Write and Complete a World-Class Crisis Communications Plan in the Two Most Intense and Productive Two Days of Your Career

Join Global Crisis Communications Expert Gerard Braud in Denver, CO October 29 & 30, 2012 Save Time – Save Money – Save Lives Watch this video on YouTube via this link Watch the video in your browser below by clicking on the image You need a Crisis Communications Plan, but you don’t have time to […]

So… The new International Media Training No-No

Media Training - Gerard Braud - Braud Communications

Soooooo…. I’ve noticed a new trend. Soooooo…. it appears people think every sentence needs to start with “Soooooo….” Soooooo…. stop it already! I first noticed this alarming trend while teaching media training to a global defense contractor in Los Angeles in 2010. One engineer — a lead engineer –started every sentence with “Soooooo….” It was driving […]

Don’t Repeat the Negative – Media Training Expert Tips

Christine O'Donnell

You would think that in 2010, spokespeople would be smart enough not to repeat a negative phrase as part of an interview or as a phrase in an advertising campaign. Surprisingly, it still goes on. This month, the country of Colombia has launched a new tourism campaign. So what do you think of when you […]

Gerard Braud – Being Opportunistic – PR Sins of 2009 & How to Redeem Yourself in 2010

As we look back at the sins of 2009 and ways to redeem yourself in 2010, today’s lesson is about how to be opportunistic. Opportunistic means you take advantage of a situation to get what you want. Maybe it is because I grew up in a large family and had to fight my 3 older […]

Top Sins of 2009 & How to Redeem Yourself for 2010 – Monday

For the next 5 days we’ll be looking at the sins of 2009… and what you can do to redeem yourself in 2010. Each year when I look back and look ahead for this program, I generally focus on crisis communications, media training and public relations. But this year, we need to take some time […]

Executive Media Training 101 for Kanye West

by Gerard Braud gerard@braudcommunications.com www.braudcommunications.com www.crisiscommunications.com Kanye West — You were on Jay Leno last night. Your had a chance. You blew it. So here’s a free Media Training 101 course — Your key message should have been, “I’m sorry.” In 3 minutes on the air you never got around to saying those simple words. […]