BraudCast Question: What is your best advice to persuade your executives or CEO to take a media training class?

CEO media training 3Q braudcast

By Gerard Braud – CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. Public relations professionals and internal communications professionals often have a difficult time getting their CEO or executives to put media training on their calendar. […]

BraudCast Answer: When should your CEO be your spokesperson?

By Gerard Braud – Public relations professionals and corporate communications managers have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Listen to the video to hear their responses as well as my professional recommendations then share your thoughts. This question is one of a series of debates […]

BraudCast Question: When Should Your CEO Be Your Spokesperson?

CEO spokesperson Gerard Braud

By Gerard Braud – Some public relations professionals and corporate communicators argue that the CEO should always be the spokesperson for effective communications, while others say it should be a public relations professional. When is it appropriate for the CEO to be the corporate spokesperson? Please share your opinion with us. This question is one […]

BraudCast Answer: How quickly do you need to issue a public statement when a crisis happens?

Companies, schools, and various organizations often spend hours writing press releases from scratch and reviewing them with their public relations managers and legal teams before they are ever presented to the media or to their employees. This slow process causes the media to become impatient and begin interviewing speculating eyewitnesses on the street, who may only make your […]

BraudCast Answer: Who should be your spokesperson in a crisis?

Braudcast Answer- Who should be your spokesperson

Some experts say a media trained public relations professional should take the lead as the spokesperson in a crisis, while others suggest a sympathetic statement from a senior executive or CEO. From a crisis management standpoint, this topic is crucial considering a bad media interview can only worsen your crisis, damage your reputation and harm your […]

BraudCast Question: Who should be your spokesperson in a crisis?

Q1 Thumbnail Gerard Braud

In the public relations industry there is often a debate about who should be the spokesperson for a company in a crisis. Some may argue that it should be the CEO or a senior executive, while others argue it should be a public relations professional. Please share your opinion with us and it may be […]

Please Share Your Public Relations Smarts: Here is How

braudcast image

Because you are so darn smart, it is time to share YOUR smarts. Your bite size bits of best practices are valuable to others just like you. So — ta-dah, drum roll – behold, The BraudCast 2.0 where you are invited to share your best practices in public relations, media relations, social media, crisis communications […]

Hurricane Katrina Truth #2 – New Orleans Will Flood Again – Find Out Why & How to Stop It

Click image to watch video

By Gerard Braud – As we remember Hurricane Katrina 10 years ago, there needs to be strong communication from experts about how natural defenses, such as coastal marshes, can avert a crisis, such as hurricane flooding. Coastal marshes have been disappearing at an alarming rate of 33 football fields a day for decades. How does […]

Tutorial #23 Your Official Responsibility as a Public Relations Professional or Corporate Spokesperson

Tutorial #23 by Gerard Braud – These 23 crisis communication tutorials are meant to inform you and help you realize  your official responsibility as a spokesperson. You need to communicate to the media within the first hour of a breaking crisis.  You can do this by uploading your own professionally done videos to the web, which also […]

Tutorial #21 Great New Technology for Uploading Videos to the Web During Your Crisis

Tutorial #21 by Gerard Braud– In this series of tutorials I have reviewed the basics on getting great audio, perfecting your lighting, and how to hold your smart device. In this tutorial, I am taking it a step further to show you some of the latest pieces of equipment I purchased that make iReporting or […]