Great Sound Bites for Dumb Questions: Lessons in Crisis Communication & Media Training

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By Gerard Braud The media, especially the 24 hour cable news channels, are asking some really dumb, speculative questions as they cover the tragic crash of Germanwings flight 9525. In media training the trainer should teach the spokesperson to never speculate. Yet many spokespeople don’t always deflect the speculative questions as well as I would […]

Media Training 23: Selecting the Right Spokesperson

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By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in selecting spokespeople. Some organizations always send out their top PR person while other organizations insist that only the CEO speak. I endorse neither of these approaches as perfect and will suggest that sometimes the […]

Ebola Crisis Communications Lesson: Ask for Help

Of all the Power Point presentations by his leadership team members, the CEO only stood and applauded the vice president who showed he was having difficulties in his division, when the other vice presidents showed rainbows and green lights. The company was millions in debt with falling sales and the CEO knew that everyone who […]

Ebola Crisis Communication Planning and Crisis Management Planning

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Is it too soon to talk about your Ebola crisis communications strategies and plan? A New York based public relations professional asked me that question today. I responded by saying, “Why wait? One week ago no one in Dallas gave Ebola crisis communications a second thought. Today, at lease 14 businesses and government entities have […]

Secrets to Effective Key Messages for Media Training

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By Gerard Braud Do your key messages suck? Most people think not. I think they usually do. Expert Media Training requires solid key messages. But public relations people have been taught that a key message is little more than giving your spokesperson or CEO a handful of bullet points, then turning them loose to do […]

Postpone Your Crisis: Crisis Communication Wisdom with a Twist

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By Gerard Braud Consider this: scheduling your crisis may be the wave of the future. Rather than being ambushed and surprised by a sudden crisis, which forces you into crisis communication, consider the model used by many of your leaders who ignore my plea to plan for the worst. Here is how it works. Many […]

Rural Electric Cooperative Communications: The Times Are Changing

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Consider this: Just a few years ago rural electric cooperatives were not under pressure to communicate rapidly with the media, members or employees. Today, you have less than one hour to control the flow of accurate information. There are three major reasons why this is changing and four things you can do to adjust to […]

Did Lululemon’s Crisis Communication Efforts on Social Media Create a Bigger Crisis?

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By Gerard Braud A bad media interview caused by insufficient media training is creating a crisis communication problem on social media. Experts will weigh in on this, but I don’t think any one expert has the answer as to the best way to handle this. I really want to know what you think. The founder […]

Media Trainer Gives Advice to Chip Wilson, Lululemon Founder

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By Gerard Braud Media training, media trainers and the executives and spokespeople who go through media training need to understand the importance of practicing before every media interview. Chip Wilson, Lululemon Founder is being criticized today for comments about how Lululemon pants only fit some women and the ongoing crisis or controversy over allegations that […]

Lesson 6: Who Should Participate in Your Crisis Communications Drill?

By Gerard Braud Various teams within your organization can organize crisis drills. If no one else within your company, government agency or non-profit is organizing an annual crisis drill, then individuals within the communications department can take the lead to organize a drill. Ideally, to get a well rounded drill you want to test your […]