Should social media be a part of your crisis communications plan and strategy?

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By Gerard Braud – It is time for you to voice your opinion on crisis communications plans and strategy. Each week we seek your best PR practices on the BraudCast. Your discussion question is, “Should social media be a part of your crisis communications strategy?” Social media has changed the way that media relations and public […]

BraudCast Answer: When should your CEO be your spokesperson?

By Gerard Braud – Public relations professionals and corporate communications managers have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Listen to the video to hear their responses as well as my professional recommendations then share your thoughts. This question is one of a series of debates […]

Tutorial #23 Your Official Responsibility as a Public Relations Professional or Corporate Spokesperson

Tutorial #23 by Gerard Braud – These 23 crisis communication tutorials are meant to inform you and help you realize  your official responsibility as a spokesperson. You need to communicate to the media within the first hour of a breaking crisis.  You can do this by uploading your own professionally done videos to the web, which also […]

Tutorial #12: How to Create Proper Lighting When Creating Videos on Your Smartphone

Tutorial # 12 By Gerard Braud – Public relations professionals, emergency managers, corporate spokespeople and public information officers (PIO) need to create quality smartphone videos to communicate with their audiences effectively during their crises. Among many elements to consider when creating your own smartphone video, lighting is another tricky, but crucial one. After viewing this […]

Tutorial #11: Where to Look When Using Your iPhone or iPad for a Smartphone Selfie Video

Tutorial #11 By Gerard Braud – Learning to properly shoot smartphone videos as part of your crisis communications and media relations strategy is a skill every corporate spokesperson, Public Information Officer (PIO), or public relations professional should practice and perfect. You will want to also include training for your emergency manager who heads your emergency […]

Tutorial #8: Telling Compare and Contrast Stories to the Media During Hurricane Season

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Tutorial #8 by Gerard Braud – As mentioned in all my tutorials this month, my goal for you, if you are a spokesperson, public relations expert, or Public Information Officer (PIO) for a government agency, is to make iReports part of your crisis communication and media relations plan. Now I’m asking you to think in […]

Tutorial #7 How You Can Be the Source of Breaking News During Hurricane Season

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Tutorial #7 by Gerard Braud – This month when you visit this blog, you will learn secrets about how and why you should be crazy about iReports and using smart phones and tablets to broadcast to the world. In this blog in particular, you can learn how you can be the source of breaking news […]

Hurricane Season Tutorial #4: When Shooting Smart Phone Videos Consider “What is News?”

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Tutorial #4 By Gerard Braud, CNN iReporter Evangelist – Creating and filming your own CNN iReports or smartphone videos is a useful tool for communicating with the media, your employees, your customers, and key stakeholders in your crisis. Not only is it a useful tool during hurricane season, but it is useful during any crisis […]

Tutorial #3: How to Plan for Your Next Hurricane on a Clear Sunny Day

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Tutorial #3 CNN iReporter Evangelist Gerard Braud Everyday in June I will be sharing tutorials for effective crisis communications during hurricane season.  The lessons apply to tornadoes, floods, blizzards, and other natural disasters. The future of crisis communications is in video, particularly CNN iReports, which allow organizations to tell the story of their crisis to their […]

Tutorial #2 Lessons from Game Changing Crisis Communications for Hurricane Season

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Tutorial #2 by Gerard Braud, iReporter Evangelist With hurricane season upon us, and other violent weather such as floods, hail, and tornadoes hitting much of the United States this time of year, we are focusing on how to effectively use video to communicate in a crisis. Today’s lesson stems from what we learned eight years […]