Please comment: What should you do when a reporter goes on a witch hunt?

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There is nothing like a crisis when your company has done something wrong and a reporter is on your case.  How do you go about taking on a reporter without taking the situation too personally or further damaging your reputation? What if that reporter publishes something inaccurate? In a scenario like this, should you consult […]

Your Answers: Is it true you should never get in a fight with someone who buys ink by the barrel?

This old expression has been used for years, but even as new forms of media and social media change our crisis communications and public relations efforts, it still continues to be used. Earlier this week we asked our social media followers and BraudCast viewers to answer, “Is it true that you should never get in a […]

Discussion Question: Should you get in a fight with someone who buys ink by the barrel?

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This Monday we are asking you, our social media followers and BraudCast viewers, “Is it true that you should never get in a fight with someone who buys ink by the barrel?” This old saying has been used for years, but even as new forms of media and social media change our communications and our […]

Featuring Your Answers: How Quickly Do You Need to Issue a Public Statement in a Crisis?

  Public relations and corporate communications professionals may spend hours writing a press release or a public statement to present to the media and their employees. They may spend even more time reviewing the semantics with their legal teams and their executives.  This slow process causes reporters to become impatient and begin interviewing speculating eyewitnesses on […]

PR Discussion Question: How fast do you need to release a public statement in a crisis?

  For the most effective crisis communications and employee communications, how fast should a company release a public statement in a crisis? We pose this PR discussion question this week because public relations and corporate communications professionals often spend hours writing press releases and public statements and reviewing them with their executives and legal teams […]

Public Relations Question: What Role Should Your Internal Communications Team Play in a Crisis?

By Gerard Braud –   We are asking corporate communicators and public relations professionals, “What role should your internal communications team play during a crisis?” We want to hear your best advice for this corporate communications question.  When have you seen an internal communications team handle a crisis well? Or, have you seen unqualified or […]

Featuring Your Media Relations Advice: Is it Ever Okay to Go Off the Record?

By Gerard Braud –   On Monday we asked corporate communicators and public relations professionals on social media the question, “Is it ever appropriate to talk off the record to a reporter?” They have weighed in and shared their expert advice, which we are now sharing with you in our follow-up video. A few business communications experts […]

Featuring Your PR Tips: What’s the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – On Monday we posed the question on the BraudCast YouTube Channel, “What is the best way to get in touch with a busy reporter?” Communications and public relations professionals know that it takes a well-established long-term relationship with the media in order to gain their attention. Busy reporters seem to be knocking at […]

You Answered “Does the CEO Need to be the Spokesperson Each Time in a Crisis?”

By Gerard Braud – On Monday we posed this public relations discussion question, “Does the CEO need to be the spokesperson each time in a crisis?” Corporate communications and media relations professionals weighed in on this topic, sharing their opinions on our social media accounts. Today  I’m sharing their answers in my follow-up video, as well as my crisis […]

Please Share Your Thoughts: Does the CEO Need to be the Spokesperson Each Time in a Crisis?

By Gerard Braud – Does the CEO need to be the spokesperson each time in a crisis? Should they be the face of the company in each media interview or public statement? When should a media trained professional or public relations representative step in front of the camera? This week I am asking you for […]