Thank You Gifts from Gerard Braud

Delivering the closing keynote for IABC Calgary. Taking off my pants to prove a point  about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs.

As we approach Thanksgiving in the U.S. I’d like to express my gratitude to all of you with whom I’ve had the pleasure of meeting and working with in recent weeks and months. At each conference where I’ve been a speaker since September, I’ve promised various free resources to help you become an expert in […]

Managing Expectations: 12 Crisis Communication Action Items for Winter Storms

winter storm cleon

By Gerard Braud Crisis Communications, a working Crisis Communication Plan as well as good media training skills will be critical in the next few days as bad weather moves across the United States. Before the weather gets to you, now is the time to begin managing the expectations of your customers and employees. Many of […]

Navigate the Waters of Reputational Repair: 5 Steps to Effective Crisis Communications Planning

By Gerard Braud Navigating the waters of a crisis requires a good crisis communication plan before the waters ever begin to rise. Clear sunny day planning, long before your darkest day, is the secret. In today’s social media filled world, this has never been more true. Sadly, in our social media world some public relations […]

Did Lululemon’s Crisis Communication Efforts on Social Media Create a Bigger Crisis?

reax Lululemon FB

By Gerard Braud A bad media interview caused by insufficient media training is creating a crisis communication problem on social media. Experts will weigh in on this, but I don’t think any one expert has the answer as to the best way to handle this. I really want to know what you think. The founder […]

Experts in Crisis Communication Agree: Home Depot Tweet Gone Wrong: 5 Things Your Public Relations Team Should Do Right Now

HD Tweet

By Gerard Braud Experts in crisis communication know social media in corporate communications is highly likely to lead to a crisis. I would say more brands are likely to be harmed than helped by a social media brand page. Home Depot leaders acted swiftly to fire an outside agency and an employee who posted a […]