Crisis Communications Tips: How Long Should a Crisis Plan Be?

By Gerard Braud – This week we asked corporate communicators and public relations professionals, “How long should a crisis communication plan be?” They have weighed in with their best tips on our social media accounts. Interestingly enough, not one contributor shared a certain number of pages that a crisis plan should be. Others emphasized that […]

Hurricane Katrina Truth #3– Stop Repeating the Problems

Katrina Braud

By Gerard Braud – On the 10th anniversary of Hurricane Katrina devastating New Orleans, and coastal Louisiana and Mississippi, I’m reflecting on the old adage that says, “The definition of insanity is doing the same thing over and over, yet expecting different results.” New Orleans can easily flood from another hurricane. I wrote about that […]

Tutorial #20 “Crap is King” How to Report on the Not-So-Serious, but Fascinating Topics with Your Smartphone

Tutorial #20 By Gerard Braud – Although this series teaches public information officers (PIOs), emergency managers, and corporate spokespeople to upload videos to the web as an effective crisis communications strategy, it’s also important to note that “crap is king.”   In this tutorial, I encourage you to report on not just the serious crisis stories, […]

ESPN – The Clock is Ticking #FireBrittMcHenry: It’s Not About Forgiveness, But About Character

By Gerard Braud – The clock is ticking for ESPN. Will they put Britt McHenry back on the air after a 7-day suspension due to her viral video rant? In many crisis situations, an expert might counsel both the offender and her employee on ways to 1) say I’m sorry and 2) to make amends. […]

When “It” Hits the Fan: A Crisis Communication Lesson on Speediness

twitter-media3

By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the SynGas 2015 Conference in Tulsa. You can view today’s handout here. The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in public relations, that […]

5 Crisis Communication Tips to Prevent Secret Service Style Delays

clancy

By Gerard Braud – Secret Service Director Joseph Clancy said it took five days before he was informed that a car carrying two agents struck a security barrier outside the White House. How long does it take in your company for you to find out about an event that could be a potential crisis that […]

Crisis Communication & Media Hide and Seek: The ExxonMobil Torrance Refinery Explosion

ExxonMobile-#1-No Release

By Gerard Braud – Where is the ExxonMobil news release for the ExxonMobil Torrance Refinery explosion? An explosion is a crisis, which requires expert crisis communications. The media would expect information on the corporate news release page. Media want it fast and easy to find. But look what you find on the ExxonMobil news release page […]

The Doctor of Crisis Communications

Crisis communications doctor gerard braud

If you were a smoker and your doctor told you to stop or you would die of cancer, would you stop? If you had diabetes and your doctor told you to change your diet so you don’t die, would you change? Amazingly, there are people every day who ignore the advice of an expert and […]

How Do I Get a Seat at the Table? Times of Crisis Management and Crisis Communications Present an Opportunity

Seat Braud

Public relations people constantly ask, “How do I get a seat at the table?” The short answer for now is to take advantage of the Ebola hysteria. The seats are not handed out at the table. The seats are taken. During a time of crisis or potential crisis, leadership can be displayed by those who […]

Ebola Crisis Communications, Finding God, and Your Leadership Team

findinggod

Executives and crisis communications enthusiasts remind me of criminals who find God 15 minutes after then enter prison, then forget God 15 minutes after they are back on the street. Here’s why… True story from this week: The president of an institution wants crisis communications help now! Why? Because a crisis is at their door, […]