Media Training 20: The Secret to Internalizing Key Messages

IMG_2621

By Gerard Braud www.braudcommunications.com In the early stages of media training, many students are skeptical about the concept of key messages. Accepting key messages and using key messages effectively takes time and practice. As I mentioned in lesson 15, in most media training classes I first conduct a baseline interview, then I introduce the concept […]

Media Training 9: The Myth about 3 Key Messages

9thWard-KatrinaVersary-Media_0399

By Gerard Braud www.braudcommunications.com  So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if I […]

Secrets to Effective Key Messages for Media Training

KeyMsg1

By Gerard Braud Do your key messages suck? Most people think not. I think they usually do. Expert Media Training requires solid key messages. But public relations people have been taught that a key message is little more than giving your spokesperson or CEO a handful of bullet points, then turning them loose to do […]

Media Training and Word Vomit (Ew! Gross)

word vomit

By Gerard Braud While teaching interview skills in a media training class, a participating executive provided expert insight to the lesson I was teaching. “So you don’t want us to word vomit everything we know in a media interview, right?” he asked. That isn’t how I would have phrased it, but now that I think […]

Don’t Repeat the Negative – Media Training Expert Tips

Christine O'Donnell

You would think that in 2010, spokespeople would be smart enough not to repeat a negative phrase as part of an interview or as a phrase in an advertising campaign. Surprisingly, it still goes on. This month, the country of Colombia has launched a new tourism campaign. So what do you think of when you […]

Gerard’s Top 5 Tips for 2009 – Day 3 – Wordsmith Wednesday

For 2009 I encourage you to join the legion of followers who partake in a little something I invented called Wordsmith Wednesday. The reason I invented Wordsmith Wednesday is twofold. First, I hate jargon and there is way too much jargon in organizational communications these days, whether you are with a corporation, government agency or […]