When “It Hits the Fan: Effective Communications for Critical Times

Williams Explosion

By Gerard Braud – The need for crisis communication has never been greater. The need for speed in crisis communications has never been greater. The reality is that if you experience an incident that the public knows about, you should be communicating to them about it in one hour or less. The biggest problem with […]

Media Training 16: Practice, even if you only have 5 minutes

Braud Keynote

By, Gerard Braud www.braudcommunications.com In our last lesson we talked about how to structure a media training class and how I always tell the executives I train that they must practice before every interview, even if they only have 5 minutes.  I’d like to expand on that and explain why this is so important. I was […]

Ebola Crisis Communications, Finding God, and Your Leadership Team

findinggod

Executives and crisis communications enthusiasts remind me of criminals who find God 15 minutes after then enter prison, then forget God 15 minutes after they are back on the street. Here’s why… True story from this week: The president of an institution wants crisis communications help now! Why? Because a crisis is at their door, […]

Ebola Crisis Communications Lesson: Ask for Help

Of all the Power Point presentations by his leadership team members, the CEO only stood and applauded the vice president who showed he was having difficulties in his division, when the other vice presidents showed rainbows and green lights. The company was millions in debt with falling sales and the CEO knew that everyone who […]

Ebola Crisis Communication Planning and Crisis Management Planning

Ebolagerardbraud

Is it too soon to talk about your Ebola crisis communications strategies and plan? A New York based public relations professional asked me that question today. I responded by saying, “Why wait? One week ago no one in Dallas gave Ebola crisis communications a second thought. Today, at lease 14 businesses and government entities have […]

Crisis Communication Leadership: Power of a Resignation

Julia Pierson

It is always a good thing in crisis management when the person at the top says, “The buck stops here,” and they are willing to resign because a significant crisis happened under their watch. Listen to my opinion with Radio Host Kate Delaney:   This does 2 things. From a public relations and crisis communications […]

Ethics and Honesty in a Crisis

Ethics gerard braud

Conspiracy to hide the truth is not an effective form of crisis management. Telling a lie is not an effective form of crisis communications. When those who should be leaders all decide that telling the truth could be harmful to an institution, and hide it, you can bet their bad ethics will catch up with […]

Corporate Whitewashing

NFLbreastcancerawareness

By Gerard Braud The NFL now has two strikes against it for throwing money at advocacy groups and causes as a way to make it appear they care about an issue. Is this corporate whitewashing? It wasn’t until concussion issues became part of a high-profile lawsuit that the NFL began donating money to groups who […]

Smoke, Mirrors and Diversion Do Not Work as a Crisis Communications or Crisis Management Strategy

By Gerard Braud The NFL has appointed a panel of women to advise them on domestic abuse. Is this a viable crisis management strategy? Is it a viable crisis communication or crisis management strategy? Actually, it has made the crisis worse because it kicks the decision can down the road. It has also drawn criticism […]

Failed Crisis Management Leadership Hits Multiple NFL Players and Teams

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By Gerard Braud The NFL crisis gets bigger in the absence of crisis management, crisis communications and good executive leadership. Adrian Peterson and a string of other players and teams are being swept up in the crisis because as the appointed leader of the NFL, Roger Goodell failed to make the right decisions at the […]