Tutorial #7 How You Can Be the Source of Breaking News During Hurricane Season

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Tutorial #7 by Gerard Braud – This month when you visit this blog, you will learn secrets about how and why you should be crazy about iReports and using smart phones and tablets to broadcast to the world. In this blog in particular, you can learn how you can be the source of breaking news […]

4 Media Training Tips from Marco Rubio’s Interview with Chris Wallace

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By Gerard Braud – I’m irritated by how Chris Wallace conducted his interview with Marco Rubio on Fox News Sunday. The media interview is generating a barrage of news stories about where Rubio stands on the issue of whether the U.S. should have invaded Iraq. For the full context of this article, watch this clip […]

5 Crisis Communications Lessons from Dr. Oz

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By Gerard Braud – Dr. Mehmet Oz is in crisis communications mode. He has been making headlines in the media as medical colleagues criticize him for advice he gives and things he says on his syndicated television program. His hometown newspaper, the New Jersey Register, asked for my opinion on how Oz has begun to […]

4 Media Training & Interview Tips Courtesy of Jeb Bush & Megyn Kelly

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By Gerard Braud – Media training is not just about being an expert when it comes to answering a question. Media interview skills also require you to know how to ask questions of the reporter. The fuss about presidential candidate Jeb Bush is a case in point, based on an answer he gave to Fox […]

When “It” Hits the Fan: A Crisis Communication Lesson on Speediness

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By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the SynGas 2015 Conference in Tulsa. You can view today’s handout here. The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in public relations, that […]

The Self-Centered Media and How it Affects You  

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By Gerard Braud – The media love their gadgets. They also love promoting their gadgets. At KSLA 12 in Shreveport, Louisiana, LifeEye12 was our mother ship. That is why I laughed so hard when the opening scene of the movie Anchorman shows Ron Burgundy stepping out of his helicopter. I’m not, however, laughing at CNN’s […]

Brian Williams Suspended: Layers of a Media Crisis for NBC & Williams

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By Gerard Braud – Leave it to Jon Stewart to once again be the expert voice of reason in modern media. He clearly points out in this crisis that there is the “Brian Williams Anchorman” persona, and as I pointed out previously, the “Brian Williams Storyteller” persona at public events where he appears as a […]

Super Bowl Media Interviews: How to Manipulate What a Reporter Writes

How often do you do a media interview with the intended goal of having a specific quote used by the media? It is one of my intended goals for every media spokesperson in every media training class I teach, and here’s why… Every reporter writes their story around your quote. And guess what? You can […]

Did New York City Overreact? A Crisis Communications Case Study

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Yesterday’s crisis communications blog regarding the winter storm Juno and the #Blizzardof2015 promoted the idea of managing the expectations of those who will be affected by a crisis. Today, some critics are saying New York City overreacted. Two observations: 1) The people who complain about “overreacting” are idiots. These would be the same people who […]

Marshawn Lynch and the High Cost of Super Bowl Media Interviews

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With Super Bowl media day at hand, Marshawn Lynch, the media shy Seattle Seahawk, can expect more attention for what he does NOT say than what he DOES say. In the past the NFL has issued fines as high as $100,000 for Lynch, because he didn’t want to talk to the media. Can Marshawn’s media […]