Sharing Your Tips: Is It Ever Appropriate to Talk Off the Record?

By Gerard Braud – This week we posed the question, “Is it ever appropriate to talk off the record to a reporter?” for corporate communications, public relations, and media relations professionals to answer on our social media accounts. They have weighed in and shared their expert advice, which we are now sharing with you in […]

Sharing Your Answers: Does the CEO need to be the spokesperson each time in a crisis?

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By Gerard Braud – Earlier this week we posed the question, “Does the CEO need to be the spokesperson each time in a crisis?” Crisis communications and media relations professionals weighed in on this topic, sharing their best advice on our social media accounts. Now I’m sharing their answers in my follow-up video, as well […]

You answered: How do you talk to your spokesperson after they have messed up their media interview?

By Gerard Braud – Does one bad media interview ruin a career? Earlier this week I asked corporate communications and media relations professionals for their best advice for talking to a spokesperson after they have screwed up in a media interview. In this follow-up video, I am sharing your comments and best practices you shared on […]

How do you talk to your spokesperson after they’ve screwed up in a media interview?

By Gerard Braud – This week I am asking public relations and media relations professionals for their best advice for talking to a spokesperson after they have screwed up in a media interview. That’s right, an awkward and uncomfortable discussion to have. Make sure to comment and subscribe here to the weekly question, as well […]

BraudCast Question: How do you effectively talk to your spokesperson after they have screwed up in a media interview?

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By Gerard Braud – This week the BraudCast question is, “How do you effectively talk to your spokesperson after they have screwed up in a media interview?” This can be quite a daunting task for a public relations professional.  It can be uncomfortable and awkward. That is why I am asking public relations and media […]

BraudCast Question: What is your best advice to persuade your executives or CEO to take a media training class?

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By Gerard Braud – CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. Public relations professionals and internal communications professionals often have a difficult time getting their CEO or executives to put media training on their calendar. […]

BraudCast Question: Who should be your spokesperson in a crisis?

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In the public relations industry there is often a debate about who should be the spokesperson for a company in a crisis. Some may argue that it should be the CEO or a senior executive, while others argue it should be a public relations professional. Please share your opinion with us and it may be […]

Tutorial #23 Your Official Responsibility as a Public Relations Professional or Corporate Spokesperson

Tutorial #23 by Gerard Braud – These 23 crisis communication tutorials are meant to inform you and help you realize  your official responsibility as a spokesperson. You need to communicate to the media within the first hour of a breaking crisis.  You can do this by uploading your own professionally done videos to the web, which also […]

Tutorial #16 How to Add Simple Yet Effective Movement to Your Web Video

Tutorial #16 By Gerard Braud – If you decide to file a web video as part of your crisis communications or media relations strategy, you can speak directly to the media about your crisis. Not only can the media access it and view it, but so will your audiences such as customers and employees. Now […]

7 Frightening Media Realities for Public Relations

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By Gerard Braud –- As the media changes, your media relations strategy must change with it. We covered these changes and strategies in detail at the International Association of Business Communicators (IABC) conference in San Francisco during my Monday morning workshop, #IABC15 The Changing Media Landscape. For those of you who attended the workshop, this […]