How long should an online video be?

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To help out our public relations community, this week’s PR and media relations discussion question is, “How long should an online video be?” As corporate communicators, marketing professionals, and PR pros, we all want our content to be shared and liked by the masses. We may even use online videos, such as YouTube or Vimeo […]

What should you do with your hands in a media interview? PR Discussion Question

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Should you sit with your hands folded together? If you are standing, should they be clasped as well? Or should you make the appropriate hand gestures as you speak? What could your nonverbals be saying about you during your media interview? It may seem like a simple question, but every minute detail counts when you […]

Why do they say men should wear makeup in a media interview?

Men Makeup TV interview - Gerard Braud

Should men feel uncomfortable about wearing makeup on camera? Could it help them to look more attractive? Could it help them increase their credibility? Or is it just a “Hollywood” custom that isn’t really necessary for men doing a media interview? Have you seen any men whose makeup looked bad in a TV interview? Or […]

Best Way to Write a Crisis Communications Plan : PR Discussion

Best tip for writing a crisis communication plan

Writing a crisis communications plan can be daunting, and look like a task too big to tackle. Even the best public relations professionals and corporate communications professionals can really struggle to write an effective crisis communication plan. That’s why we often see so many companies using a plan that they found online. We have seen […]

How Do You Stop Saying “Um” in a Media Interview? Tips from PR Experts

Stop saying um media interview Gerard Braud

Does practice make perfect? Does effective media training help spokespeople to ditch such distracting fillers? How can you tell if you are unconsciously using them? How many “ums” is too many? Talking to the media can be intimidating, especially because your brand, reputation, and revenue are at stake. Even the best spokespeople, public relations professionals, […]

How do you stop saying “um” in a media interview?

Stop saying um media interview Gerard Braud

Talking to the media can be intimidating, especially because your brand, reputation, and revenue are at stake. Even the best spokespeople, public relations professionals, and CEOs can really struggle to do effective media interviews. It can be difficult not to use verbal fillers such as “um,” “uh,” and “like” in our everyday language, let alone […]

What should you do if you are in the middle of a television interview and you know you’ve said something wrong? Tips from PR Experts

Media interview mistake - Gerard Braud

Corporate communications professionals, public relations spokespeople, and senior level executives must be trained on how to effectively speak to the media. Media training is crucial for company spokespeople to maintain or improve their organization’s brand, reputation, and revenue. So, why do so many media interviews go so wrong? What can a spokesperson do to correct […]

What should you do if you are in the middle of a television interview and you know you’ve said something wrong? Please comment!

Media interview mistake - Gerard Braud

We have all seen a media interview where a CEO, senior-level executive or company spokesperson said something incorrect or less than professional. This week, crisis communications expert Gerard Braud polls social media to ask, “What should you do if you are in the middle of a television interview and you know you’ve said something wrong?” […]

When you are being interviewed for television, where should you look? The reporter or at the camera?

Should you look at the reporter or the camera? - Gerard Braud

  Earlier this week, crisis communications expert Gerard Braud polled social media to ask, “When you are being interviewed for television, where should you look? The reporter or at the camera?” Experts in public relations and corporate communications have weighed in with their best tips and we want you to join in on the discussion. […]

When you are being interviewed for television, where should you look? The reporter or at the camera?

Should you look at the reporter or the camera? - Gerard Braud

  Corporate communications professionals, public relations spokespeople, and senior level executives must be trained on how to effectively speak to the media. Media training is crucial for company spokespeople to maintain or improve their organization’s brand, reputation, and revenue. So, why do the nonverbals of a media interview go so wrong? Where should the interviewee […]