Media Training: Don’t Talk to the Media

Gerard-Braud-Author-Book

by Gerard Braud www.braudcommunications.com This first lesson may seem counter intuitive, so let me explain what I mean. You don’t want to talk to the media, but to the media’s audience. Ask yourself, who is that audience and how smart are they? The general rule is that the average person who watches TV news has […]

Swine Flu Rumors & Haig – Biden Syndrome

Swine Flu and Crisis Communications are our topic this morning. Two of the worst classic behaviors of crisis communications are beginning to take shape as we get several days into the Swine Flu hysteria. So I come to you today with warnings so that you can look for these behaviors, then I want to give […]

Adjusting for Shut Down Newspapers & Laid Off Reporters

By Gerard Braud www.braudcommunications.com As more newspapers shut down and lay off reporters, those of us in PR need to take heed and make a few adjustments. 1) Reporters still on the job have to do more work to make up for those who have been laid off. That means your writing needs to be […]

I’m Trying to Give Away $100 and No One Will Take It

By Gerard Braud www.braudcommunications.com I feel like such the Social Media middle man. Check this out… I was giving a keynote speech to 100 executives who belong to an association. The topic was similar to my upcoming topic at the IABC 2009 Conference, which is New Frontiers in Media Training, which will include Social Media Training […]

Spring, Fox News and Panyhose

There are blizzards, floods and tornadoes in the news — all signs of a changing season. But you can never tell what season it is based on how Megan Kelly of Fox News dresses. How you dress when being interviewed on TV is important. News anchors are becoming bad role modes as we hear in […]

Confessions of a Former Journalist: I’ve Canceled My Daily Newspaper

Yes, it’s true. I’ve canceled my daily newspaper. This was a touch decision to make… especially since I have a degree in Journalism. For details on why, please listen to today’s BraudCast To sign up for a free subscription to BraudCasting please visit http://www.braudcasting.com/Home.html

Gerard’s Top 5 Tips for 2009 – Day Two – Can We Talk?

Your executives will be talking more in 2009 and so will your employees. With the economic issues we all face, the media and employees will be asking tough questions… perhaps the toughest your executives have ever been asked. And when times are tough, employee morale can go down and employee talk can turn negative, further […]

Hard to Get News Coverage

by Gerard Braud www.braudcommunications.com Would you believe me if I told you that as you read this more than 2-million U.S. citizens in the nation’s 4th largest city have no water, food, shelter, electricity and other basic human needs – and it is not a big enough story to get news coverage? When I teach […]