7 Frightening Media Realities for Public Relations

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By Gerard Braud –- As the media changes, your media relations strategy must change with it. We covered these changes and strategies in detail at the International Association of Business Communicators (IABC) conference in San Francisco during my Monday morning workshop, #IABC15 The Changing Media Landscape. For those of you who attended the workshop, this […]

4 Media Training & Interview Tips Courtesy of Jeb Bush & Megyn Kelly

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By Gerard Braud – Media training is not just about being an expert when it comes to answering a question. Media interview skills also require you to know how to ask questions of the reporter. The fuss about presidential candidate Jeb Bush is a case in point, based on an answer he gave to Fox […]

5 Media Training Lessons About Parsing Your Words So You Are Never Taken Out of Context

Mitt Romney

By Gerard Braud – CEOs and other executives – in fact an enormous number of spokespeople I meet in media training classes — all complain that in their past, “The media took me out of context.” As we look at public relations lessons from political campaigns this week, we can examine the failed presidential campaign […]

Media Training Tip: Ebola Crisis Communications Interviews

Dr-Anthony-Fauci

The Ebola crisis has spawn a rash of spokespeople saying things to the media that should have never been said. If you are the public relations person responsible for writing statements and news releases for your hospital, company or spokesperson, this blog is for you. If you are the media trainer preparing the spokespeople, this […]

Secrets to Effective Key Messages for Media Training

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By Gerard Braud Do your key messages suck? Most people think not. I think they usually do. Expert Media Training requires solid key messages. But public relations people have been taught that a key message is little more than giving your spokesperson or CEO a handful of bullet points, then turning them loose to do […]

Three Media Training and Crisis Communications Tips for Doctors and Employers

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By Gerard Braud The current Ebola crisis has the media calling upon their medical experts to communicate about infected patients being flown to the United States for treatment. Media training for this type of crisis requires you to have a plan for how your doctors and physicians will respond if they are called upon to […]

Expert Advice for Media Training Key Messages

By Gerard Braud Can we have an intimate, professional conversation? The presumption is you are an expert in public relations and that the executives and leaders where you work need expert key messages for media training, to be an expert spokesperson. Here we go: Good looking Intelligent Public relations professional Mistakes of the past Bullet […]

Crisis Management & Crisis Communication: The Justin Bieber Case

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By Gerard Braud In crisis management and crisis communication you must manage the rule of thirds, as it relates to your brand and the management of your reputation. Define the rule of thirds this way: One third of the audience loves you – and nothing can change that. One third of the audience hates you […]

Media Training Advice: 3 Lost Public Relations Opportunities in the Duck Dynasty Reaction

Phi on Blacks

By Gerard Braud Our focus on media training, crisis communications and public relations extends into the Duck Dynasty controversy and three lost opportunities. Put your politics, religion and personal views about gender, sexuality and race aside for a moment in order to put these observations into the context for which they are intended. Today’s primary […]

Media Training for CEOs and Executives Worldwide May Save Their Jobs & Protect Their Profits – Ask Lululemon Founder Chip Wilson

Gerard Braud Media Training Manual

By Gerard Braud Every media training class I teach worldwide begins with this phrase: “If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money?” Here is an image straight from my media training manual if you need proof. Here is a video lesson […]