Hurricane Katrina Truth #1 – Silver Linings in Muddy Waters – Thank You

silverlinings

By Gerard Braud – The Hurricane Katrina 10th Anniversary has to begin with the words thank you. The silver lining in the muddy waters was the overwhelming outpouring of help from around the world. Untold volunteers left their lives behind to travel to our region to give their time and talents. Many others donated money […]

4 Media Relations Lessons from Rolling Stone and 5 Public Relations Ways to Deal With Bad Reporters

rolling stone

By Gerard Braud – The Rolling Stone Magazine retraction of their University of Virginia gang rape story is filled with parallels I often warn of in my media training and crisis communications programs. Here are 4 realities: 1) Reporters love an underdog and generally value the word of the accuser more than the word of […]

The Fog of Decision Paralysis: A Lesson in Crisis Behavior

Fog_Crash

You should know it is fog season in New Orleans. With fog season comes some significant lessons about human behavior in a crisis. Dive in with me, if you will, on an incredibly foggy morning. We are crossing a 12 mile long bridge over Lake Pontchartrain from Mandeville, Louisiana to New Orleans. We’re on this […]

What is Your Public Relations & Personal Epiphany?

King_Gerard_Allen

  I’d like you to stop for a moment as you plan for the New Year and your public relations goals. Reflect if you will, on the year that just ended, as well as the years before. Today is the Day of Epiphany, and I’d like to challenge you to identify moments of epiphany in […]

Lone Star College Shooting – Crisis Communication Case Study

Web Notice - Bad copy

I’m frustrated by the continued failure by schools and colleges to communicate well during a crisis. Rather than adding thoughts here, please visit http://blog.schoolcrisisplan.com/?p=95

Don’t Repeat the Negative – Media Training Expert Tips

Christine O'Donnell

You would think that in 2010, spokespeople would be smart enough not to repeat a negative phrase as part of an interview or as a phrase in an advertising campaign. Surprisingly, it still goes on. This month, the country of Colombia has launched a new tourism campaign. So what do you think of when you […]

Don’t Talk to the Media – Gerard Braud’s New Media Training Book

Gerard Braud Author Book

Gerard Braud outlines the 29 Secrets you need to know before you open your mouth to a reporter. Get more details at: http://www.donttalktothemedia.com/

Gerard Braud is a Sound Bit Stud – Coming Monday

Media Training in New Orleans Lesson coming this Monday. Don’t miss the one-in-a-million quote.