Gerard Braud – Being Opportunistic – PR Sins of 2009 & How to Redeem Yourself in 2010

As we look back at the sins of 2009 and ways to redeem yourself in 2010, today’s lesson is about how to be opportunistic. Opportunistic means you take advantage of a situation to get what you want. Maybe it is because I grew up in a large family and had to fight my 3 older […]

H1N1 Swine Flu Crisis Communications Plans in Vacation Land – Mexico and the Swine Flu

I’m just back from a summer vacation to Mexico, where I’ve been thinking about you. My wife, 2 daughters and I went on our annual scuba diving trip to Cozumel, Mexico, to find the island is virtually deserted because tourists are afraid they’ll get the Swine Flu. One tourism official tells me it is worse […]

Have You Stopped Communicating Yet?

Here’s a new warning about the Swine Flu. Beware if you work in an organization where everything is quickly going back to normal and you’re being told to cease all communications related to the Swine Flu. The reality is the Swine Flu doesn’t appear to be spreading at catastrophic pandemic rates, but in the world […]

Swine Flu Rumors & Haig – Biden Syndrome

Swine Flu and Crisis Communications are our topic this morning. Two of the worst classic behaviors of crisis communications are beginning to take shape as we get several days into the Swine Flu hysteria. So I come to you today with warnings so that you can look for these behaviors, then I want to give […]

Swine Flu

Swine Flu – those should be the first words out of your mouth when you get to the office today. The fact that there is a new global pandemic threat could be the best thing to happen to your communications and public relations department all year. Why? Because corporate leaders will be willing to spend […]