7 Media Training & Spokesperson Lessons from Rand Paul vs. Savannah Guthrie

guthrie paul interview

By Gerard Braud – The New York Times called me Friday for a comment about Rand Paul’s hostile interview with NBC’s Savannah Guthrie. When the Times starts calling for observations, that means the political season is in full swing. Reporter Alan Rappeport does a great job covering candidates and the things they say in his […]

Three Media Training and Crisis Communications Tips for Doctors and Employers

ebola

By Gerard Braud The current Ebola crisis has the media calling upon their medical experts to communicate about infected patients being flown to the United States for treatment. Media training for this type of crisis requires you to have a plan for how your doctors and physicians will respond if they are called upon to […]

Disturbing News Trend #4: Trending Now

Whats Trending News

By Gerard Braud “Trending today” or “trending now” are phrases I hate to hear on television news. If news is defined as information that allows us to make smarter, more informed decisions, then a trending video of a cat playing with string is not news. Each day there is less news on news programs. News […]