Smoke, Mirrors and Diversion Do Not Work as a Crisis Communications or Crisis Management Strategy

By Gerard Braud The NFL has appointed a panel of women to advise them on domestic abuse. Is this a viable crisis management strategy? Is it a viable crisis communication or crisis management strategy? Actually, it has made the crisis worse because it kicks the decision can down the road. It has also drawn criticism […]

Social Media Is Not Always the Right Fit for Reaching Your Audience in Every Crisis

agnes1

By Gerard Braud When I mentioned on a blog and BraudCast video recently that sometimes in a crisis, taking your brand Facebook page dark may be the best option, I expected a lot of pushback or differing points of view. Crisis colleague Melissa Agnes posted the observations below and I want to share them with […]

“I Cannot Tell A Lie” — If George Washington’s Quote Applied to Social Media and Public Relations

georgewashington

By Gerard Braud Yet one more group of public relations and marketing professionals has asked me to speak at their PR & Marketing conference about the wonderful ways social media will allow them to connect and sell to their customers. I love to speak at conferences, but I cannot tell a lie, especially about social […]

YouTube, Media Relations & Crisis Communications for Cleveland Kidnapping Victims

By Gerard Braud YouTube is great for crisis communications. It is even more powerful when this social media tool is combined with traditional crisis communications and media relations. Hats off to my colleague Barbara Paynter at Hennes Paynter Communications for the way her team used YouTube with regard to the three Cleveland women who underwent […]