By Gerard Braud
As more newspapers shut down and lay off reporters, those of us in PR need to take heed and make a few adjustments.
1) Reporters still on the job have to do more work to make up for those who have been laid off. That means your writing needs to be better than ever before because they have to write more stories and need your help with your story.
2) Write in quotes more. Quotes are the key to a good pitch and a great story. If you need help with your writing ask me about bringing my Kick-Butt Key Message writing class to your workplace.
3) If you need to hires someone, consider hiring a former reporter. They write well, write fast, and understand what kind of a pitch lights a reporters fire.