Are news releases dead?

By Gerard Braud

Our question for discussion this week is “Are news releases dead?” Corporate communications and public relations professionals may have various opinions on this topic regarding the best way to communicate effectively to their audiences and the media. Please comment and subscribe here to the weekly question, as well as view your colleague’s answers in my follow up video later this week.

 

Are news releases dead?

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This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Comments

  1. News releases are not dead. Their audience has just changed. While every news release may not be newspaper/magazine article or TV story worthy, they are a valuable tool that helps governments and businesses reach an engaged audience. As websites offer opt-in services, governments and businesses can build their non-traditional brand ambassador base to those who opt-in so they can carry the company message to their friends, families and neighbors.

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