Public Relations Tips On: The best piece of advice you were ever given for doing media interviews

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To inspire online discussion, crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, “What’s the best piece of advice you were ever given for doing media interviews?” Have you heard one piece of advice that has stuck with you over the years? Our social media followers commented here and on […]

What’s the best piece of advice you were ever given for doing media interviews?

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There are a number of things to consider when doing a media interview. Interviewees and spokespeople must not only focus on what to say, but they need to practice their nonverbal communication skills as well. Whether a media interview is for print, television, or radio, there are a number of strategies CEO’s, executives, and subject […]

Crisis Communications Tips on: The Best Piece of Advice on Writing News Releases

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In order to engage and interact with corporate communications professionals, and share best practices with our online public relations community, this week’s crisis communications discussion question was, “What’s the best piece of advice you were ever given for writing a news release?” What is that one tip that someone once shared with you that you remember each time […]

PR Writing Discussion Question: Best Tip You’ve Ever Received for Writing News Releases

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There is a particular art to writing a great news release. Writers must deliver the appropriate amount and type of emotion, as well as deliver the right amount of facts. They must focus on the information that is most valuable to their audiences. With legal teams battling the public relations and corporate communications writers over […]

Has a crazy employee social media act ever caused your company to create or change your social media policy?

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Employees may act out of line on social media in so many ways, throwing your organization, company, or school into the midst of a crisis. For the best crisis communication and social media management, you need to act as fast as possible and as smart as possible. Have you ever heard of an employee acting out […]

Follower’s Tips on: What’s the best piece of crisis communications advice you were ever given?

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Crisis communications tips can be spread across the web and social media each day. How can you tell which tips you should tune into and which tips you should tune out? Earlier this week, crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, “What’s the best piece of crisis […]

What’s the Best Piece of Crisis Communication Advice You Were Ever Given?

The Braudcast Gerard Braud

Crisis communications skills are often studied as a “niche” within the public relations industry. Maybe you have been educated before on crisis communication, attending presentations, sitting in classrooms, joining professional PR associations like PRSA or PRSSA, hearing from advisors, professors, instructors, and professional speakers. Maybe you have heard some expert crisis management tips from your colleagues, or an influential […]

What’s the best piece of public relations advice you were ever given? Sharing follower’s answers

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You may have been educated for years on public relations strategies, attending presentations, sitting in classrooms, joining professional PR associations like PRSA or PRSSA, hearing from advisors, professors, instructors, and professional speakers. Maybe you have heard some expert tips from your colleagues, or an influential boss. Maybe you have had some excellent public relations professionals or consultants help you […]

What’s the Best Piece of Public Relations Advice You Were Ever Given?

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Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What’s the best piece of public relations advice you were ever given?” Maybe you have been educated for years on public relations, attending presentations, sitting in classrooms, joining professional PR associations like PRSA or PRSSA, hearing from advisors, professors, instructors, and […]

The Worst Crisis Communications Phrases You’ve Heard

Gerard Braud Crisis Communications

Failed crisis communications statements often go down in history and are forever searched on YouTube. Politicians, spokespeople, CEOs and even seasoned public relations professionals have made some serious media interview mistakes over the years. Their statements often lack empathy, or just don’t express the right emotion at the right time during a crisis. So, crisis […]

PR Discussion Question: What are the worst phrases you’ve heard in a crisis communications statement?

Gerard Braud Crisis Communications

Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What are the worst phrases you’ve heard in a crisis communications statement?” Politicians, spokespeople, CEOs and even seasoned public relations professionals have made some serious media interview mistakes over the years. Their failed crisis communications statements often go […]

PR Tips on: Which is more important in a media interview – emotion or details?

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It is crucial for your business, company, school, or organization to have effective media relations, effective media interviews, and to express the right emotions at the right times to your audience members. It is also important for you to tell the story of your crisis to your audience and include necessary information, rather than allowing reporters […]

PR Discussion Question: Which is more important in a media interview – emotion or details?

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Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “Which is more important in a media interview – emotion or details?” It is crucial for your business, company, or organization to have effective media relations, effective media interviews, and to express the right emotions at the right […]

Media Relations Tips on the Best Way to Get to Know Your Local Reporters

On social media, we asked our public relations community, “What is the best way to get to know your local reporters?” All this week many corporate spokespeople, CEOs, and subject matter experts shared their tips and their best media relations practices. When you are facing a crisis, local reporters will be responsible for telling your […]

PR Discussion Question: What’s the Best Way to Get to Know Your Local Reporters?

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There is plenty to be discussed on this topic and many corporate spokespeople, CEOs, and subject matter experts could benefit from your expert tips. So, to help out our public relations community, this week’s PR discussion question is, “What is the best way to get to know your local reporters?” It is crucial for your business, company, or […]

What crazy employee act on social media caused a company to write or change their social media policy?

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Generic social media policies can be spread across social media from consultants and public relations professionals. How can you tell if these cover all of your bases thoroughly? Employees may act out of line on social media in so many ways, throwing your organization, company, or school into the midst of a crisis. For the best […]

Expert Crisis Communications & Crisis Management Begin with Managing Expectations

Gerard Braud Crisis Expert

By Gerard Braud As the flooding disaster in Houston continues from Hurricane Harvey, and as I look back today, August 29th, on the 12th anniversary of my own experience with Hurricane Katrina, one element of crisis communications, crisis management, and disaster management looms heavy: Manage the expectations of your audience. In the case of Houston, […]

Is Facebook an Effective Communication Tool for Businesses?

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Social media tips can be spread across social media from consultants and public relations professionals. Communication tips can come from industry professionals, online articles, or it may come from your former or current educators.  So, what are your thoughts on these daily influxes of information? Does using social media for internal and external communications help businesses or […]

What’s the best piece of advice you were ever given for doing a media interview?

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Media training tips can be spread across social media from consultants and public relations professionals. Media interview tips can come from industry professionals, online articles such as PR Daily or PR Newswire, or it may come from your former or current educators.  So, how do you sort through all of the daily influx of information? […]

What’s the Best Piece of Advice You Were Ever Given for Writing a News Release?

Writing tips can be spread across social media from consultants and journalism professionals. Public relations and corporate communications writing advice can come from industry professionals, online articles such as Huffington Post or PR Newswire, or it may come from your former or current educators.  So, how do you sort through all of the daily influx of […]

What should you do with your hands in a media interview? Media Relations Tips

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To help out our public relations community and in order to share valuable tips among one another, this week’s media relations discussion question was, “What should you do with your hands in a media interview?” We have all seen politicians, CEOs, executives, and spokespeople use various mannerisms during media interviews. Gestures and hand motions may […]

Media Training Discussion Question: What should you do with your hands in a media interview?

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We have all seen politicians, CEOs, executives, and spokespeople use various mannerisms during media interviews. Gestures and hand motions may be subconscious for the interviewee or for a spokesperson, but for the audience, they are noticeable and can even be distracting at times.  To help out our public relations community and in order to share […]

Crisis Communications Question: What’s the Best Piece of Crisis Communication Advice You Were Ever Given?

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Crisis communications advice can come from industry professionals, online articles such as Huffington Post or PR Newswire, or it may come from your former or current educators. Crisis communication tips can be spread across social media from consultants and crisis management professionals. So, how do you sort through all of the daily influx of information? What is that one […]

“What should your first words be in a media interview?” PR Tips

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To help out our public relations community and in order to share valuable tips among one another, this week we asked social media,  “What should your first words be in a media interview?” Media relations and public relations experts have weighed in on social media and we are featuring some of their answers in today’s […]

Crisis Communications Discussion Question: What should your first words be in a media interview?

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It can be challenging and nerve-racking to start off a media interview. Should you introduce yourself if the interviewer doesn’t? Should you greet your audiences or the interviewer? Should you review how this process will go with your interviewer? Should you thank your listeners for tuning in, for reading, or for watching? Do your first […]

Crisis Communications Tips on: Is it Okay to Write Fake Quotes for Your CEO?

A number of corporate communications and public relations professionals are talented writers who can script excellent quotes in just minutes. It can be a chore to try to find the time to meet with a busy CEO who often doesn’t deliver such eloquent and effective communication. Is it ethical to write a fake quote on behalf of your CEO or […]

Media Relations Discussion Question: Is it ever okay to fake quotes for your CEO?

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To help out our PR community and in order to share valuable tips among one another, this week’s public relations discussion question is, “Is it ever okay to fake quotes for your CEO?” Many corporate communications and public relations professionals are talented writers who can script excellent quotes in just minutes. It can be laborious […]

PR Tips: Is it ever appropriate for an executive to give their opinion about politics?

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Earlier this week we asked a question to our social media followers. To help out our PR community and in order to share valuable tips among one another, this week’s media relations question was, “Is it ever appropriate for an executive to give their opinion about politics?” Our social media followers weighed in on this […]

PR Question: Is it ever appropriate for an executive to give their opinion about politics?

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Do executives run the risk of losing some of their customer base by publicly commenting about politics? Is there a time and place that executives should comment about politics? If they choose to do so, how does it affect their brand, reputation, and revenue? As public relations professionals, and corporate communications professionals, how do you […]

Public Relations Question: What’s the Best Piece of PR Advice You Were Ever Given?

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PR advice can come from industry professionals, online articles such as PRnews or PR Newswire, or it may come from your former or current educators. PR tips can be spread across social media from consultants and crisis management professionals. So, how do you sort through all of the daily influx of information? What is that […]

Crisis Communication Question: What’s the worst phrase you’ve heard in a crisis communications statement?

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We have all heard some CEOs and corporate spokespeople deliver ineffective crisis communications statements. Whether the public statement was written for them or they decided to “wing it,” the cliches, the lack of emotion, and the scripted delivery will forever negatively affect their organization’s reputation and revenue. You may have even seen some written apologies, […]

United Airline’s Flawed Apology: 4 Lessons in Crisis Communications

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by Gerard Braud So which of the three statements issued by United CEO Oscar Munoz should we believe? Monday he said, “This is an upsetting event to all of us here at United. I apologize for having to re-accommodate these customers.” Later on Monday in a statement to employees he said, “While I deeply regret […]

Stop Unselling: Crisis Communications Tip for United Airlines

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By Gerard Braud Are you constantly amazed by how companies unsell you as a customer? Think about the millions of dollars spent and hours invested trying to get you to buy. Then in a heartbeat, they unsell you. When will companies learn to Stop Unselling? United Airlines had done just that with the video of […]

What’s the Best Way to Get to Know Your Local Reporters?

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It is crucial for your business, company, or organization to have effective media relations with local reporters. When you are facing a crisis, local reporters will be responsible for telling your story, especially when you don’t issue a public statement within the first hour. They will also be the first to knock on your door […]

Is it ever appropriate to say “no comment” in a media interview? Your PR Tips

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This week’s crisis communications and media relations question was, “Is it ever appropriate to say “no comment” in a media interview?” You have watched many lawyers, spokespeople, celebrities, and CEOs walk out of a courtroom or out of their office as the media shoves microphones in their face asking negative questions. “No comment!” they say […]

Rethink Social Media Crisis Communications

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By Gerard Braud Do you follow the herd or do you set your own course? The “herd” mentality of social media is finally changing. Which herd were you originally in? Which herd are you in now? In public relations and marketing, the headline could have read, “Gerard Braud Is the Social Media Lone Wolf.” It […]

Crisis Communications Question: Is it ever appropriate to say “no comment” in a media interview?

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We have all heard it before, lawyers, spokespeople, celebrities, and CEOs walking out of a courtroom or out of their office as the media shoves microphones in their face asking negative questions. “No comment!” they say as they quickly jump into their car and drive off. Is that an appropriate response? Does it depend on […]

Public Relations Tips: How Long Should an Online Video Be?

Earlier this week we polled social media to ask, “How long should an online video be?” As corporate communications and marketing professionals, we all want our content to be shared and liked by the masses. We may even use online videos, such as YouTube or Vimeo to reach our audiences. But, what is the ideal […]

How long should an online video be?

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To help out our public relations community, this week’s PR and media relations discussion question is, “How long should an online video be?” As corporate communicators, marketing professionals, and PR pros, we all want our content to be shared and liked by the masses. We may even use online videos, such as YouTube or Vimeo […]

What should you do with your hands in a media interview? PR Discussion Question

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Should you sit with your hands folded together? If you are standing, should they be clasped as well? Or should you make the appropriate hand gestures as you speak? What could your nonverbals be saying about you during your media interview? It may seem like a simple question, but every minute detail counts when you […]

Why do they say men should wear makeup in a media interview? PR Tips

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Have you seen any men whose makeup looked bad in a TV interview? Or men that should have worn makeup but they didn’t? Should men feel uncomfortable about wearing makeup on camera? Could it help them to look more attractive? Could it help them increase their credibility? Or is it just a “Hollywood” custom that […]

Why do they say men should wear makeup in a media interview?

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Should men feel uncomfortable about wearing makeup on camera? Could it help them to look more attractive? Could it help them increase their credibility? Or is it just a “Hollywood” custom that isn’t really necessary for men doing a media interview? Have you seen any men whose makeup looked bad in a TV interview? Or […]

The Best Way to Write a Crisis Communications Plan: Tips from Followers

This week’s PR discussion question was, “What’s the best way to write a crisis communications plan?” Writing a crisis communications plan can be daunting, and look like a task too big to tackle. Even the best public relations professionals and corporate communications professionals can really struggle to write an effective crisis communication plan. That’s why […]

Best Way to Write a Crisis Communications Plan : PR Discussion

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Writing a crisis communications plan can be daunting, and look like a task too big to tackle. Even the best public relations professionals and corporate communications professionals can really struggle to write an effective crisis communication plan. That’s why we often see so many companies using a plan that they found online. We have seen […]

How Do You Stop Saying “Um” in a Media Interview? Tips from PR Experts

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Does practice make perfect? Does effective media training help spokespeople to ditch such distracting fillers? How can you tell if you are unconsciously using them? How many “ums” is too many? Talking to the media can be intimidating, especially because your brand, reputation, and revenue are at stake. Even the best spokespeople, public relations professionals, […]

How do you stop saying “um” in a media interview?

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Talking to the media can be intimidating, especially because your brand, reputation, and revenue are at stake. Even the best spokespeople, public relations professionals, and CEOs can really struggle to do effective media interviews. It can be difficult not to use verbal fillers such as “um,” “uh,” and “like” in our everyday language, let alone […]

What should you do if you are in the middle of a television interview and you know you’ve said something wrong? Tips from PR Experts

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Corporate communications professionals, public relations spokespeople, and senior level executives must be trained on how to effectively speak to the media. Media training is crucial for company spokespeople to maintain or improve their organization’s brand, reputation, and revenue. So, why do so many media interviews go so wrong? What can a spokesperson do to correct […]

What should you do if you are in the middle of a television interview and you know you’ve said something wrong? Please comment!

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We have all seen a media interview where a CEO, senior-level executive or company spokesperson said something incorrect or less than professional. This week, crisis communications expert Gerard Braud polls social media to ask, “What should you do if you are in the middle of a television interview and you know you’ve said something wrong?” […]

When you are being interviewed for television, where should you look? The reporter or at the camera?

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  Earlier this week, crisis communications expert Gerard Braud polled social media to ask, “When you are being interviewed for television, where should you look? The reporter or at the camera?” Experts in public relations and corporate communications have weighed in with their best tips and we want you to join in on the discussion. […]

When you are being interviewed for television, where should you look? The reporter or at the camera?

Should you look at the reporter or the camera? - Gerard Braud

  Corporate communications professionals, public relations spokespeople, and senior level executives must be trained on how to effectively speak to the media. Media training is crucial for company spokespeople to maintain or improve their organization’s brand, reputation, and revenue. So, why do the nonverbals of a media interview go so wrong? Where should the interviewee […]

If someone writes something negative on your corporate Facebook page, should you delete it? Sharing tips from followers

Negative Facebook Post Gerard Braud

This week, crisis communications expert Gerard Braud polled social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” Today we are sharing corporate communications and public relations professional’s tips on this topic in our follow-up video. From a PR standpoint, what would you do to protect the […]

If someone writes something negative on your corporate Facebook page, should you delete it?

Negative Facebook Post Gerard Braud

This week, crisis communications expert Gerard Braud polls social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” We want to hear your expert public relations tips this week! From disgruntled customers to even disgruntled employees, your corporate Facebook page is a very public platform for voicing […]

What should be included in an employee social media policy? Tips from Followers

What should be included in a company social media policy?

Last week, crisis communications expert Gerard Braud posed a question for his followers who are experts in corporate communications, public relations, and social media. He asked, “What should be included in an employee social media policy?” A wide variety of answers flooded in and now we want you to add to the discussion. Do you […]

What should be included in an employee social media policy?

What should be included in a company social media policy?

Every Monday morning of every week on the BraudCast YouTube Channel we are posing a question for corporate communicators and public relations experts. The question we want to hear your thoughts on is, “What should be included in an employee social media policy?” There is an abundance of company policies regarding human resources and ethics […]

What should you do if an executive does a presentation that goes badly and goes viral on social media? PR Tips

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Crisis communications expert Gerard Braud polled social media earlier this week to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” The experts have weighed in on social media and their opinions are shared in this video. We now want you to learn from their […]

What should you do if an executive does a presentation that goes badly & goes viral on social media?

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This week, crisis communication expert Gerard Braud polls social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” We want to hear your expert tips this week! In today’s world of social media, everything and anything can become public in an instant. Whether it’s […]

Should you write a letter to the editor for a bad story, or let it die? PR Tips

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Earlier this week, crisis communications expert Gerard Braud polled social media to ask, “Should you write a letter to the editor for a bad story, or let it die?” Public relations experts, corporate communicators, and media relations experts have weighed in and shared their comments. You can watch this week’s video to hear their thoughts, […]

Should you write a letter to the editor for a bad story or let it die?

Letter to the editor

This week, crisis communication expert Gerard Braud polls social media to ask, “Should you write a letter to the editor for a bad story, or let it die?” He is awaiting tips from social media’s best public relations experts and corporate communicators. When a journalist misquotes you or says something negative about you or your […]

Should men wear makeup in a media interview? PR Tips

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Earlier this week, crisis communications expert Gerard Braud asked media and PR experts the discussion question: “Should men wear makeup in a media interview?” Today he is sharing their tips from social media. Opinions ranged from the “absolutely, always,” spectrum to “they don’t have to.” What would you add to the answers that were shared […]

Should men wear makeup in a media interview? Media Relations Discussion Question

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In this video, crisis communications expert Gerard Braud asks media relations, public relations, and corporate communications professionals, “Should men wear makeup in a media interview?” We can all remember a time when a certain President was looking extra tired or ill on camera. It’s also clear when a CEO doing a media interview has way […]

How Long Should an Online Video Be?

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I’m polling social media this week to hear public relations and marketing professional’s best answers on, “How long should an online video be?” There are a number of strategies public relations professionals and YouTubers use to lure in viewers to watch the entirety of their video. Whether they think the video should be 30 seconds […]

What’s the best way to write a crisis communications plan?

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I’m polling social media this week to hear media relations and communications professional’s best answers on, “What’s the best way to write a crisis communications plan?” Should you write for the crisis at hand? Should you compile your best writers or your best communicators to create a crisis plan writing team? Should you schedule a […]

How can you stop saying “um” in a media interview?

Corporate communicators and public relations professionals can tell when a spokesperson has not been effectively media trained. They may stutter, say the wrong things, or use fillers like “um,” and “uh.” The use of these fillers may be due to nervousness or lack of preparation. I’m polling social media this week to hear media relations and communications […]

How to Keep a CEO From Talking Too Long in a Speech: PR Tips

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In this video, crisis expert Gerard Braud shares a follow-up video featuring public relations professional’s answers on the question, “How do you keep your CEO from talking too long in a speech?” He has received answers on social media featuring PR tips and media relations tips. Now he is featuring those tips in this video, […]

How to Keep a CEO From Talking Too Long in a Speech

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In this video, crisis expert Gerard Braud asks public relations professionals, media relations professionals, and his social media followers, “How do you keep a CEO from talking too long in a speech?” Is rehearsing and practicing enough to ensure that a CEO or executive leader doesn’t talk for thirty minutes per slide? How can you […]

How to keep a spokesperson from sounding stiff and rehearsed during a media interview – Media Relations Tips

Earlier this week we posed the question to our social media followers and media relations experts, “What is the best way to keep a spokesperson from sounding stiff and rehearsed during a media interview?” How can you make the message sound authentic? How do you keep a media interview from sounding contrived and overly scripted? […]

How can you keep a spokesperson from sounding stiff and rehearsed during a media interview?

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We have all heard a media interview, a public statement, or a press release being read to an audience where the spokesperson sounds stiff and rehearsed. At times, they may even just be reading off their script, lacking eye contact with the audience and lacking heartfelt emotion when appropriate. Do you recommend that a spokesperson […]

Should you write for the written word or the spoken word? Share your answers

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  Consider our world of social media, our demand for rapid communications in 150 characters or less, and the way we skim over content on our phones. Consider how quickly the average person flips through multiple television news channels. In both situations, we are bombarded with so much information in shorter and shorter periods of […]

What is the best way to get media coverage for a ribbon cutting? Sharing Your Tips

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  Earlier this week we polled social media to ask: What is the best way to get media coverage for a ribbon cutting? We have gathered some great tips and answers from PR and media relations experts. Today we are sharing their expert opinions in a follow-up video. You will also hear some of my tips […]

What’s the best way to get media coverage for a ribbon cutting?

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  This week’s PR discussion question is: What is the best way to get media coverage for a ribbon cutting? We are polling social media this week to get the best answers from PR and media relations experts. Later this week we will share their expert opinions in a follow-up video. As a former reporter, I […]

What’s the proper posture when you are sitting for a live media interview? Tips from social media

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You may have seen politicians, CEOs or spokespeople completely “wing it” and ruin their media interview. Not only do these spokespeople forget to practice their key messages and learn to control the media interview through effective media training, but oftentimes they don’t practice their using their body language. Body language can completely change the media […]

What is the proper posture when you are sitting for a live media interview?

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  The question we are posing on social media this week for public relations and media relations professionals is, “What is the proper posture when you are sitting for a live media interview?” The answer may not be as straightforward as you think. Should you lean in, or lean back? Should your arms be folded […]

If a reporter calls you how long do you have to prepare before you have to call them back? PR Discussion Question

  The public relations discussion question we asked this week to our BraudCast viewers and social media followers was: If a reporter calls you, how long do you have to prepare before you have to call them back? We polled social media to hear from public relations professionals and media relations experts on this topic. The experts brought […]

What do you think? If a reporter calls you, how long do you have to prepare before you have to call back?

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  If a reporter calls you how long do you have to prepare before you have to call them back? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices […]

Your Answers are Featured: What should you do if a reporter takes you out of context?

The public relations discussion question we asked this week to our BraudCast viewers and social media followers: What should you do if a reporter takes you out of context? We asked public relations professionals and media relations experts to weigh in with their best practices so their colleagues could benefit.  Our experts brought up some interesting points […]

PR Discussion Question: What should you do if a reporter takes you out of context?

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  What should you do if a reporter takes you out of context? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices so their colleagues can benefit. […]

Featuring Your Answers: What is the fastest way to get a news release issued when there is a crisis?

  This week here on the BraudCast channel we are seeking your opinion on a public relations and media relations question. On Monday we asked you, “What is the fastest way to get a news release issued when there is a crisis?” How can you write clear and concise news releases that grab the attention of […]

Share your tips: What is the fastest way to get a news release issued when there is a crisis?

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  Each week here on the BraudCast channel we are seeking your opinions. The question this week is, “What is the fastest way to get a news release issued when there is a crisis?” Not only do we want to hear about the strategies you use to get the news release to the hands of the […]

Tips From Our Viewers: What Should You Wear in a Media Interview?

Spokespeople, public relations professionals, subject matter experts, even CEOs and senior level executives may need to decide what to wear for a print, radio, or televised media interview. So, we polled social media to ask our viewers, “What should you wear in a media interview?” The experts have weighed in, commenting with bite-sized bits of […]

Comment please: What should you wear in a media interview?

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Whether it’s for print, radio or on television, what should you wear in a media interview? That is the discussion question we are posing this week on the BraudCast for our social media followers and public relations experts. Should you go for simple and conservative? Or show your personality a bit more? How do you […]

Sharing Your Tips: What is the best way to begin a news release?

This week we asked to hear your thoughts and your experience on this media relations topic. We polled our social media followers and BraudCast viewers to find out, “What is the best way to begin a news release?”   This Friday and every Friday we are sharing your tips in our follow-up video. Our corporate communications […]

Comment with Your Tips: What’s the best way to begin a news release?

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With the media receiving thousands and thousands of messages and press releases per day, how do you grab the attention of the media and your audience in a news release? Corporate communicators and public relations professionals may have practiced the “inverted pyramid” style of press release writing for years. Does that standard still hold true? If […]

Featuring Your Tips: What should you do when a reporter goes on a witch hunt?

Corporate communicators and public relations professionals know there is nothing like a crisis when a company has done something wrong and a reporter is on their case.  Earlier this week we polled social media to ask, “What should you do when a reporter goes on a witch hunt?” Experts in communications and PR have shared their […]

Please comment: What should you do when a reporter goes on a witch hunt?

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There is nothing like a crisis when your company has done something wrong and a reporter is on your case.  How do you go about taking on a reporter without taking the situation too personally or further damaging your reputation? What if that reporter publishes something inaccurate? In a scenario like this, should you consult […]

Your Answers: Is it true you should never get in a fight with someone who buys ink by the barrel?

This old expression has been used for years, but even as new forms of media and social media change our crisis communications and public relations efforts, it still continues to be used. Earlier this week we asked our social media followers and BraudCast viewers to answer, “Is it true that you should never get in a […]

Discussion Question: Should you get in a fight with someone who buys ink by the barrel?

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This Monday we are asking you, our social media followers and BraudCast viewers, “Is it true that you should never get in a fight with someone who buys ink by the barrel?” This old saying has been used for years, but even as new forms of media and social media change our communications and our […]

Crisis Communication Tip: Who Should Be Your Spokesperson in a Crisis?

  Crisis communications and public relations experts may say a media trained public relations professional should take the lead as the spokesperson in a crisis. They may suggest a heart-felt statement from a senior executive or CEO. For effective crisis management, the decision of who you put on camera to represent your brand or your […]

Comment Please: In a crisis, who should be the company spokesperson?

Corporate communicators and public relations professionals often debate about who should be the spokesperson for a company in a crisis. While some professionals advise that the CEO represents the brand each and every time the company needs to present a message to the public, others recommend a public relations or trained communications professional make public […]

Sharing Your Tips: When Should Your CEO Be Your Spokesperson?

By Gerard Braud –   Public relations experts often debate with crisis communications experts on when it is appropriate for the CEO to be the spokesperson for their company in a media interview.  Our social media followers and BraudCast contributors have weighed in across the globe to answer the question, “When should your CEO be […]

Share Your Opinions: When Should Your CEO Be Your Spokesperson?

By Gerard Braud –   The debate over who should be the company spokesperson for media interviews continues between public relations professionals and corporate communicators. That is why this week we are asking for your expert opinion, “When should your CEO be your spokesperson?” Some media relations experts argue that the CEO should always be […]

Featuring Your Tips: Is it ever okay to ask a reporter a question?

By Gerard Braud – On Monday we polled the global online community of corporate communicators and public relations professionals to answer our PR discussion question, “Is it ever okay for the interviewee to ask a reporter a question?” Our BraudCast viewers and social media followers have weighed in with their expert opinions on the topic. […]

We Want to Hear From You: Is it Ever Okay to Ask a Reporter a Question?

By Gerard Braud – Corporate communicators, public relations people, and spokespeople who have been effectively media trained know that the interviewee wants to control their media interview. However, news reporters and journalists want to guide the interview. We want to hear from you this week by answering our PR discussion question, “Is it ever okay […]

Sharing Your Tips for Writing Great Quotes for News Releases

By Gerard Braud – Writing quotes for news releases is no easy feat. Corporate communicators and public relations professionals know that when they write a quote it must sound authentic, heartfelt when necessary, and even unscripted.  They want to make their spokesperson sound credible, professional, and quote-worthy. Earlier this week posed a discussion question on social media […]

Asking for your PR opinion: What is your best tip for writing great quotes for news releases?

By Gerard Braud –     As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases, let alone great quotes, is not an easy task.  That is why I am asking you to contribute to our weekly communications and PR discussion questions by sharing your best advice with your […]

Featuring Your Answers: How Quickly Do You Need to Issue a Public Statement in a Crisis?

  Public relations and corporate communications professionals may spend hours writing a press release or a public statement to present to the media and their employees. They may spend even more time reviewing the semantics with their legal teams and their executives.  This slow process causes reporters to become impatient and begin interviewing speculating eyewitnesses on […]

PR Discussion Question: How fast do you need to release a public statement in a crisis?

  For the most effective crisis communications and employee communications, how fast should a company release a public statement in a crisis? We pose this PR discussion question this week because public relations and corporate communications professionals often spend hours writing press releases and public statements and reviewing them with their executives and legal teams […]

Sharing Your Social Media Comments: What Role Should Your Internal Communications Team Play During a Crisis?

By Gerard Braud – On Monday we asked a question here on the blog and on our social media accounts to open discussion with corporate communicators and public relations professionals. We asked, “What role should your internal communications team play during a crisis?” Business communications professionals have weighed in on what they believe an internal communications team’s biggest […]

Public Relations Question: What Role Should Your Internal Communications Team Play in a Crisis?

By Gerard Braud –   We are asking corporate communicators and public relations professionals, “What role should your internal communications team play during a crisis?” We want to hear your best advice for this corporate communications question.  When have you seen an internal communications team handle a crisis well? Or, have you seen unqualified or […]

Featuring Your Media Relations Advice: Is it Ever Okay to Go Off the Record?

By Gerard Braud –   On Monday we asked corporate communicators and public relations professionals on social media the question, “Is it ever appropriate to talk off the record to a reporter?” They have weighed in and shared their expert advice, which we are now sharing with you in our follow-up video. A few business communications experts […]

Share your media relations advice: Is it ever okay to go off the record?

By Gerard Braud –   Speaking off of the record is triggered by either an incentive from the spokesperson or a suggestion from the reporter. It usually happens when the interview reaches an impasse because the spokesperson knows that if he says more, his comments will compromise a relationship or expose confidential information. Sometimes the […]

Featuring Your Answers: Getting Your Leader, CEO, Executive to a Media Training Class

By Gerard Braud – It can be very difficult for public relations and media relations professionals to persuade their CEO to schedule a media training class. All excuses are thrown on the table, such as, “it’s too expensive,” or “I have just don’t have the time.”  In some cases, your leader may be embarrassed  or […]

Please Answer: How can you persuade your CEO to take a media training class?

By Gerard Braud –     Public relations and media relations professionals know how crucial it is to have spokespeople, executives, and CEOs media trained and ready for a media interview at any given moment. However, it can be difficult to get senior level executives or the leadership team to put media training on their calendar. […]

Sharing Your Tips: How long should a crisis communications plan be?

By Gerard Braud – How long should a crisis communication plan be? We posed the question earlier this week for corporate communications, public relations, and crisis communications professionals to answer. Watch today’s BraudCast video to hear what the pros had to say, as well as some of my crisis expert tips. Some experts commented on […]

Please comment: How long should a crisis communications plan be?

By Gerard Braud – Is a five page crisis communications plan long enough to communicate effectively on your darkest day? What about 12 pages? How can corporate communications professionals or crisis experts tell if a plan is detailed and thorough enough to walk you through the steps of managing your crisis? There are plenty of […]

Featuring Your PR Tips: What’s the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – On Monday we posed the question on the BraudCast YouTube Channel, “What is the best way to get in touch with a busy reporter?” Communications and public relations professionals know that it takes a well-established long-term relationship with the media in order to gain their attention. Busy reporters seem to be knocking at […]

Media Relations Question: What’s the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – The media are often difficult to get in touch with when you have something positive happening to your company, school, or organization, however, in a crisis, they are knocking at your door instantly.  Corporate communications and public relations professionals know how important it is to establish a good relationship with the media […]

What the Pros Advised: Should your company have a social media policy for employees?

By Gerard Braud – On Monday we asked for expert advice from corporate communications and public relations professionals. We posed the discussion question “Should companies have a social media policy for employees?” on our social media. Have you seen or heard of effective social media policies for employees? What were some of the positive or […]

Please weigh in: Should companies have a social media policy for employees?

By Gerard Braud – There is an abundance of human resource policies out there in the corporate world, but is your company or organization really covering the pressing issues that social media can raise? With today’s communications running at the speed of Twitter, your employees could present a reputation and revenue damaging crisis for your […]

Sharing Your Advice on Talking to a Spokesperson After a Bad Media Interview

By Gerard Braud –     One messed up media interview can negatively impact your organization’s reputation and revenue. So, how do you, as a public relations professional, address your spokesperson after they have made mistakes in their media interview? On Monday I asked corporate communicators and media relations professionals for their best advice for […]

What’s the Best Way to Talk to Your Spokesperson About Their Messed Up Media Interview?

By Gerard Braud –   Media interviews are not easy, especially when you put senior level executives, CEOs, and spokespeople in front of the camera who have not had proper media training. Today I am asking you, the BraudCast viewers and the Braud Communications blog readers, for your best advice for talking to a spokesperson after they […]

You Answered “Does the CEO Need to be the Spokesperson Each Time in a Crisis?”

By Gerard Braud – On Monday we posed this public relations discussion question, “Does the CEO need to be the spokesperson each time in a crisis?” Corporate communications and media relations professionals weighed in on this topic, sharing their opinions on our social media accounts. Today  I’m sharing their answers in my follow-up video, as well as my crisis […]

Please Share Your Thoughts: Does the CEO Need to be the Spokesperson Each Time in a Crisis?

By Gerard Braud – Does the CEO need to be the spokesperson each time in a crisis? Should they be the face of the company in each media interview or public statement? When should a media trained professional or public relations representative step in front of the camera? This week I am asking you for […]

Sharing Your Answers: What if Your Leadership Team Listens to Corporate Lawyers More Than the PR Team?

By Gerard Braud –   As a public relations professional, how do you make sure that your voice is heard? How do you ensure that senior level executives and CEOs value your expertise on media training and effective communications? On Tuesday we asked corporate communicators and PR professionals to weigh in on our weekly discussion question, “If […]

Maverick Media Training: 3 Secrets to Greater Media Interview Success

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By Gerard Braud (Editor’s note: You can learn more about this topic by attending Gerard Braud’s pre-conference session at the IABC World Conference in New Orleans. Register for only $250 today. “Rise to Perfection in Media Interviews” on Sunday, June 5, 2016 from 1:30–4:30 p.m.) Have you ever put a spokesperson through media training, only […]

What Should You Do if Your Leadership Team Listens to Corporate Lawyers More Than the PR Team?

By Gerard Braud –   This week we are asking public relations and corporate communications professionals, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” How do you ensure that you get a seat at the table?  How do you jump through the […]

Sharing Your Tips: Is It Ever Appropriate to Talk Off the Record?

By Gerard Braud – This week we posed the question, “Is it ever appropriate to talk off the record to a reporter?” for corporate communications, public relations, and media relations professionals to answer on our social media accounts. They have weighed in and shared their expert advice, which we are now sharing with you in […]

Please share your thoughts: Is it ever appropriate to talk off the record?

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By Gerard Braud – Should you ever talk off the record to a reporter? This is a question we are posing on the BraudCast YouTube Channel for corporate communications, public relations, and media relations professionals. We are asking you to weigh in this week on our social media pages with your expert advice. Maybe you […]

Featuring your tips: Should companies have a social media policy for employees?

By Gerard Braud – We posed this question on our YouTube Channel earlier this week, asking for your expert advice: “Should companies have a social media policy for employees?” Your colleagues who specialize in communications, public relations, and crisis management weighed in this week discussing some of the ways that organizations could benefit from a […]

Question of the week: Should companies have a social media policy for employees?

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By Gerard Braud – This week and every week on the BraudCast YouTube Channel we are posing a question for corporate communicators and public relations experts. The question this week is, “Should companies have a social media policy for employees?” There are plenty of company policies regarding human resources and ethics, but is your company […]

Crisis Communications Tips: How Long Should a Crisis Plan Be?

By Gerard Braud – This week we asked corporate communicators and public relations professionals, “How long should a crisis communication plan be?” They have weighed in with their best tips on our social media accounts. Interestingly enough, not one contributor shared a certain number of pages that a crisis plan should be. Others emphasized that […]

Crisis Communication Discussion Question: How Long Should the Plan Be?

How long should a crisis plan be Gerard Braud

By Gerard Braud – This week we are posing a question for corporate communications, public relations, and crisis communications experts. The question is, “How long should a crisis communication plan be?” There are plenty of crisis plans available on the internet. Is a six page crisis management plan long enough to  communicate effectively on your […]

Discussing Your Media Relations Tips: Is It Ever Okay to Ask a Reporter a Question?

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By Gerard Braud – Earlier this week we posed a discussion question for corporate communicators and public relations professionals. They have weighed in by posting on social media and in today’s video I am sharing their tips as well as my expert opinion. One of our contributors says it is sometimes okay to ask a […]

Is it Ever Okay to Ask a Reporter a Question?

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By Gerard Braud – News reporters and journalists often guide the media interview by asking questions to the interviewee, but is it ever okay for the interviewee to ask a reporter a question? Please share your comments on our social media and subscribe to the weekly question on the BraudCast YouTube Channel to participate each […]

Sharing Your Answers: Does the CEO need to be the spokesperson each time in a crisis?

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By Gerard Braud – Earlier this week we posed the question, “Does the CEO need to be the spokesperson each time in a crisis?” Crisis communications and media relations professionals weighed in on this topic, sharing their best advice on our social media accounts. Now I’m sharing their answers in my follow-up video, as well […]

Does the CEO need to be the spokesperson each time in a crisis?

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By Gerard Braud – Public relations professionals and corporate communicators: This week I am asking you for your bite-sized bits of best practices for this media relations issue. Does the CEO need to be the spokesperson each time in a crisis? Should they be the face of the company in each media interview or public […]

You Answered: What is the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – Public relations and communications professionals know that it takes a long term relationship with the media in order to grab their attention. That is why I asked for your bite-sized bits of best practices for getting in touch with busy reporters. Senior communicators weighed in on our social media accounts and […]

What is the best way to get in touch with a busy reporter?

Click here to watch and subscribe to the BraudCast

By Gerard Braud – For public relations professionals and corporate communicators, it can be difficult to grab the attention of the media.  I am asking for your bite-sized bits of best practices for getting in touch with busy reporters. This week and every week we seek your best communications practices on the BraudCast. Please share […]

Your answers: How do you best respond when people get angry on your social media site?

By Gerard Braud – Social media can be a double edged sword for your corporation, school, or organization. It can be very positive and very negative at times. This week I asked corporate communicators and public relations professionals how they best respond when people get angry on their company social media site. They shared their […]

How Do You Best Respond When People Get Angry On Your Social Media Site?

Angry Social Media Q11 Gerard Braud

By Gerard Braud – Social media can be a powerful tool for your customers and your audiences to voice their opinion about your corporation or organization.  This week I am asking corporate communicators and public relations professionals how they best respond when people get angry on their company social media site.  This week and every […]

Your answers: What is the Worst Way to Begin a News Release?

By Gerard Braud – This week we asked public relations and media relations professionals, “What is the worst way to begin a news release?” Corporate communicators weighed in on our social media pages, sharing the worst phrases they have heard.  Each week we seek your best communications practices on the BraudCast. Share your thoughts here […]

What is the worst way to begin a news release?

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By Gerard Braud – This week we are asking public relations professionals and media relations professionals, “What is the worst way to begin a news release?” What types of news releases get thrown in the trash by the media and your audiences?  Each week we seek your best corporate communications and crisis communications practices on the BraudCast. […]

Your answers: What role should your internal communications team play during a crisis?

By Gerard Braud – Earlier this week we asked corporate communicators and PR professionals, “What role should your internal communications team play during a crisis?” Your colleagues have commented on the BraudCast You Tube Channel, here on the blog, and on social media. Listen to their thoughts in the video below. Make sure to subscribe […]

What role should your internal communications team play during a crisis?

Click image to watch and subscribe to the BraudCast

By Gerard Braud – This week we are asking, “What role should your internal communications team play during a crisis?” Each week we seek your best corporate communications and crisis communications practices on the BraudCast.  If your organization doesn’t have an internal communications team and that team is you, what role do you play?  Comment here and […]

Corporate Communicators Answered: What Do You Do When Leadership Listens to Lawyers more than the PR Team?

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By Gerard Braud – This week we asked you for your best public relations practices, like we do every week on the BraudCast. We wanted corporate communicators and PR professionals to weigh in on the question, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do […]

If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?

By Gerard Braud – Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” What are your best public relations and communications practices to ensure that your voice […]

You answered: Are News Releases Dead?

By Gerard Braud – This week we asked corporate communicators and public relations professionals all over the world, “Are news releases dead?” Are they an effective way to communicate to the media and your audiences? Here is what your colleagues said.  Make sure to subscribe here to the weekly question so you can contribute next week.     […]

The Lovebirds of Luling, Louisiana: The Passing of Allen & Sophie Braud

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How fitting it is that my mother, Sophie Mongrue Braud, passed away this morning on this beautiful Mardi Gras Day at the age of 91. My dad, Allen Joseph Braud, passed away just 47 days ago on Christmas Day at the age of 90. Since the day they got married in 1949, this is the […]

Are news releases dead?

Are news releases dead?

By Gerard Braud – Our question for discussion this week is “Are news releases dead?” Corporate communications and public relations professionals may have various opinions on this topic regarding the best way to communicate effectively to their audiences and the media. Please comment and subscribe here to the weekly question, as well as view your colleague’s answers […]

You answered: How do you talk to your spokesperson after they have messed up their media interview?

By Gerard Braud – Does one bad media interview ruin a career? Earlier this week I asked corporate communications and media relations professionals for their best advice for talking to a spokesperson after they have screwed up in a media interview. In this follow-up video, I am sharing your comments and best practices you shared on […]

How do you talk to your spokesperson after they’ve screwed up in a media interview?

By Gerard Braud – This week I am asking public relations and media relations professionals for their best advice for talking to a spokesperson after they have screwed up in a media interview. That’s right, an awkward and uncomfortable discussion to have. Make sure to comment and subscribe here to the weekly question, as well […]

You answered: What is your best tip for writing a great quote for a news release?

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By Gerard Braud – Earlier this week we asked corporate communications and public relations professionals to share their best advice on how to write a great quote for a news release.   It’s no easy task to effectively communicate to your audiences using great quotes that the media can use. You and your colleagues weighed in, […]

What is your best tip for writing great quotes for news releases?

By Gerard Braud – Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “What is your best tip for writing great quotes for news releases?” As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases is not an easy […]

You answered: Should social media be a part of your crisis communications strategy?

By Gerard Braud – Social media has changed the way that corporate communicators must react to effectively manage a crisis. This week public relations and media relations professionals from all over the world shared their advice on whether or not social media should be part of their crisis communication strategy. Their expert opinion is featured today and every week on the […]

Should social media be a part of your crisis communications plan and strategy?

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By Gerard Braud – It is time for you to voice your opinion on crisis communications plans and strategy. Each week we seek your best PR practices on the BraudCast. Your discussion question is, “Should social media be a part of your crisis communications strategy?” Social media has changed the way that media relations and public […]

When Crisis Strikes: 3 Ways to Think, Act, and Communicate Like a Reporter

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– By Gerard Braud You can’t turn on the television without a major crisis, tragedy, or disaster dominating the 24-hour news cycle. Through what lens do you view these events? If you’ve never done so, try to watch events unfold with the eyes of a crisis communications expert. Focus on deadlines, timing, and how quickly, […]

The Graduation Speech Crowdsourced by Social Media: Louisiana Tech University Commencement Address by Gerard Braud

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– by Gerard Braud Think about it: Today’s college graduates have spent half of their lives on mobile devices and social media. This was the inspiration behind the idea of going to social media to ask the world to provide wisdom for me to share with the 2015 Fall Graduates of Louisiana Tech. It was a […]

Thank You Gifts from Gerard Braud

Delivering the closing keynote for IABC Calgary. Taking off my pants to prove a point  about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs.

As we approach Thanksgiving in the U.S. I’d like to express my gratitude to all of you with whom I’ve had the pleasure of meeting and working with in recent weeks and months. At each conference where I’ve been a speaker since September, I’ve promised various free resources to help you become an expert in […]

Can David Vitter Overcome Reputational Damage from a Crisis He Created?

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By Gerard Braud – In the world of crisis communications many will offer the expert advice that recovery is about reputational damage and repair. In the current political race for governor in Louisiana this week, the outcome will be decided on the consideration of how long reputational damage lasts and if a request for forgiveness […]

BraudCast Question: How do you effectively talk to your spokesperson after they have screwed up in a media interview?

Media Interview Spokesperson Gerard braud

By Gerard Braud – This week the BraudCast question is, “How do you effectively talk to your spokesperson after they have screwed up in a media interview?” This can be quite a daunting task for a public relations professional.  It can be uncomfortable and awkward. That is why I am asking public relations and media […]

IABC Calgary Conference Podcast: Top Takeaway Crisis Communications Lessons

Delivering the closing keynote for IABC Calgary. Taking off my pants to prove a point  about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs.

As a keynote speaker at the IABC Canada-West Region Conference, I was asked to do a podcast discussing crisis communications lessons for public relations and communications professionals.  Vice President of IABC Calgary, Will Tigley interviews me to talk about crucial communications issues in today’s industry. Here were a few of the major crisis communications planning aspects to […]

Budgeting for 2016

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By Gerard Braud – For many of you it is budgeting season. You either ask for it now or you don’t get to do what you want a year from now. For others, it is that time of year where you have to spend unspent funds or lose them. That being said, I’m standing by […]

BraudCast Answer: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – Some communicators are still trying to make a case to their executives to use social media for their organization.  They may be trying to persuade their senior level executives or their board members that social media is not just a form of outbound marketing, but it can be used strategically for […]

BraudCast Question: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – This week the BraudCast question is, “How do you get your executives to buy into the concept of using social media if your organization is not yet using it?” Your executives may be more traditional in their communication skills. They may be hesitant about opening their organization up to harsh criticism online, […]

BraudCast Answer: What is your best advice to persuade your executives or CEO to take a media training class?

By Gerard Braud – It can be extremely difficult for public relations and corporate communications teams to convince their CEO or executives that one bad interview can severely harm their reputation or revenue. This week the BraudCast question was, “What is your best advice to persuade your executives or CEO to take a media training […]

BraudCast Question: What is your best advice to persuade your executives or CEO to take a media training class?

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By Gerard Braud – CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. Public relations professionals and internal communications professionals often have a difficult time getting their CEO or executives to put media training on their calendar. […]

BraudCast Answer: When should your CEO be your spokesperson?

By Gerard Braud – Public relations professionals and corporate communications managers have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Listen to the video to hear their responses as well as my professional recommendations then share your thoughts. This question is one of a series of debates […]

BraudCast Question: When Should Your CEO Be Your Spokesperson?

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By Gerard Braud – Some public relations professionals and corporate communicators argue that the CEO should always be the spokesperson for effective communications, while others say it should be a public relations professional. When is it appropriate for the CEO to be the corporate spokesperson? Please share your opinion with us. This question is one […]

BraudCast Answer: How quickly do you need to issue a public statement when a crisis happens?

Companies, schools, and various organizations often spend hours writing press releases from scratch and reviewing them with their public relations managers and legal teams before they are ever presented to the media or to their employees. This slow process causes the media to become impatient and begin interviewing speculating eyewitnesses on the street, who may only make your […]

BraudCast Question: How quickly do you need to issue a public statement when a crisis happens?

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Organizations often spend hours writing press releases and public statements and reviewing them with their public relations professionals and legal teams before they are ever presented to the media. This only allows the media to become impatient and frustrated and eyewitnesses to begin speculating.  For effective crisis communications and employee communications, how fast should a company release a […]

BraudCast Answer: Who should be your spokesperson in a crisis?

Braudcast Answer- Who should be your spokesperson

Some experts say a media trained public relations professional should take the lead as the spokesperson in a crisis, while others suggest a sympathetic statement from a senior executive or CEO. From a crisis management standpoint, this topic is crucial considering a bad media interview can only worsen your crisis, damage your reputation and harm your […]

BraudCast Question: Who should be your spokesperson in a crisis?

Q1 Thumbnail Gerard Braud

In the public relations industry there is often a debate about who should be the spokesperson for a company in a crisis. Some may argue that it should be the CEO or a senior executive, while others argue it should be a public relations professional. Please share your opinion with us and it may be […]

Please Share Your Public Relations Smarts: Here is How

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Because you are so darn smart, it is time to share YOUR smarts. Your bite size bits of best practices are valuable to others just like you. So — ta-dah, drum roll – behold, The BraudCast 2.0 where you are invited to share your best practices in public relations, media relations, social media, crisis communications […]

Hurricane Katrina Truth #3– Stop Repeating the Problems

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By Gerard Braud – On the 10th anniversary of Hurricane Katrina devastating New Orleans, and coastal Louisiana and Mississippi, I’m reflecting on the old adage that says, “The definition of insanity is doing the same thing over and over, yet expecting different results.” New Orleans can easily flood from another hurricane. I wrote about that […]

Hurricane Katrina Truth #2 – New Orleans Will Flood Again – Find Out Why & How to Stop It

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By Gerard Braud – As we remember Hurricane Katrina 10 years ago, there needs to be strong communication from experts about how natural defenses, such as coastal marshes, can avert a crisis, such as hurricane flooding. Coastal marshes have been disappearing at an alarming rate of 33 football fields a day for decades. How does […]

Hurricane Katrina Truth #1 – Silver Linings in Muddy Waters – Thank You

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By Gerard Braud – The Hurricane Katrina 10th Anniversary has to begin with the words thank you. The silver lining in the muddy waters was the overwhelming outpouring of help from around the world. Untold volunteers left their lives behind to travel to our region to give their time and talents. Many others donated money […]

The Hurricane Katrina Prediction – What We Knew 15 Years Before the Flooding

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As a former storm chaser and TV reporter, my belief is that proper communications from New Orleans officials, before Hurricane Katrina, would have greatly minimized the human crisis. As you will see in this video, the catastrophic flooding was predicted a full 15 years before Hurricane Katrina. Would this – could this — happen again? […]

Tutorial #23 Your Official Responsibility as a Public Relations Professional or Corporate Spokesperson

Tutorial #23 by Gerard Braud – These 23 crisis communication tutorials are meant to inform you and help you realize  your official responsibility as a spokesperson. You need to communicate to the media within the first hour of a breaking crisis.  You can do this by uploading your own professionally done videos to the web, which also […]

Tutorial #22 Keep Your Web Videos Short and Sweet

Tutorial #22 by Gerard Braud, – When you watch a video on the web, in just seconds you determine if you will keep watching or if you will move onto something else. In today’s tutorial I’m talking about keeping your videos as short as possible in order to increase your viewership and hang on to […]

Tutorial #21 Great New Technology for Uploading Videos to the Web During Your Crisis

Tutorial #21 by Gerard Braud– In this series of tutorials I have reviewed the basics on getting great audio, perfecting your lighting, and how to hold your smart device. In this tutorial, I am taking it a step further to show you some of the latest pieces of equipment I purchased that make iReporting or […]

Tutorial #20 “Crap is King” How to Report on the Not-So-Serious, but Fascinating Topics with Your Smartphone

Tutorial #20 By Gerard Braud – Although this series teaches public information officers (PIOs), emergency managers, and corporate spokespeople to upload videos to the web as an effective crisis communications strategy, it’s also important to note that “crap is king.”   In this tutorial, I encourage you to report on not just the serious crisis stories, […]

Tutorial #19 What is B-Roll? Why You Should Videotape it and Send it to the Media During Your Crisis

Tutorial #19 By Gerard Braud –   When uploading a video to the web or a CNN iReport during your crisis, you can either place yourself on camera as a narrator of events, or send video of an event that is still ongoing. The video of an event that is still happening is known in […]

Tutorial #18 How to Film a Reporter Style “Selfie” Standup with Your Smartphone

Tutorial #18 by Gerard Braud – You may be wondering why you would want to upload your own selfie videos to the web during your crisis. You might think it is the last thing you would want to do, or that it could make your organization vulnerable to more negative feedback or more negative press. However, filming […]

Tutorial #17 Using Skype as Part of Your Crisis Communications Plan

Tutorial #17 by Gerard Braud – As more media outlets cut back on the size of their news staff, they are seeking more videos provided by eyewitnesses or experts. This is where you come in… and this creates a huge opportunity for you. I am publishing this series of tutorials to show corporate spokespeople, public information officers […]

Tutorial #16 How to Add Simple Yet Effective Movement to Your Web Video

Tutorial #16 By Gerard Braud – If you decide to file a web video as part of your crisis communications or media relations strategy, you can speak directly to the media about your crisis. Not only can the media access it and view it, but so will your audiences such as customers and employees. Now […]

Tutorial #15 How to Prepare for a Live Skype Interview with Local or National Media

Tutorial # 15 By Gerard Braud – In this series of 23 articles and videos, you will learn the skills needed to film and publish an online news report video about your crisis. If your event is newsworthy and your video is shot professionally, it could lead to a live interview with local or national […]

Tutorial #14 How to Frame Your Crisis Communications Videos Properly

Tutorial #14 By Gerard Braud – Crisis communications videos are rarely created by corporate spokespeople, government officials, emergency managers, or public information officers (PIO). However, they are an extremely effective way to communicate with your audiences in a crisis. You can be the official spokesperson and speak directly to the media about your crisis, rather […]

Tutorial #13 How to Get Good Audio for Your Crisis Communications Videos

Tutorial #13 By Gerard Braud – Creating smartphone or iPad videos for effective crisis communications is something that is not being done by enough Public Information Officers (PIO), Emergency Managers, government officials or corporate spokespeople. Quite possibly, these groups of people are not creating videos because they have not been trained in doing so.  This […]

Tutorial #12: How to Create Proper Lighting When Creating Videos on Your Smartphone

Tutorial # 12 By Gerard Braud – Public relations professionals, emergency managers, corporate spokespeople and public information officers (PIO) need to create quality smartphone videos to communicate with their audiences effectively during their crises. Among many elements to consider when creating your own smartphone video, lighting is another tricky, but crucial one. After viewing this […]

Tutorial #11: Where to Look When Using Your iPhone or iPad for a Smartphone Selfie Video

Tutorial #11 By Gerard Braud – Learning to properly shoot smartphone videos as part of your crisis communications and media relations strategy is a skill every corporate spokesperson, Public Information Officer (PIO), or public relations professional should practice and perfect. You will want to also include training for your emergency manager who heads your emergency […]

Tutorial #10 How to Manage the Expectations of Your Audience When Shooting Smartphone Videos During Your Crisis

Tutorial #10 By Gerard Braud – When making smartphone videos or CNN iReports, you need to plan your storytelling. Whether you are  communicating as a public relations spokesperson,  a Public Information Officer (PIO) for a federal or state agency, or for state, county or local government, it is crucial to manage the expectations of your […]

7 Frightening Media Realities for Public Relations

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By Gerard Braud –- As the media changes, your media relations strategy must change with it. We covered these changes and strategies in detail at the International Association of Business Communicators (IABC) conference in San Francisco during my Monday morning workshop, #IABC15 The Changing Media Landscape. For those of you who attended the workshop, this […]

Tutorial #9: Smartphone Videos for Crisis Communications Start by Saying the Right Thing

Tutorial #9 by Gerard Braud – This tutorial is part of a series of articles posted in the month of June that explain how to be a good iReporter and how to make CNN iReports, or smartphone videos a vital part of your crisis communication and media relations strategy. The tutorials are more relevant than […]

Tutorial #8: Telling Compare and Contrast Stories to the Media During Hurricane Season

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Tutorial #8 by Gerard Braud – As mentioned in all my tutorials this month, my goal for you, if you are a spokesperson, public relations expert, or Public Information Officer (PIO) for a government agency, is to make iReports part of your crisis communication and media relations plan. Now I’m asking you to think in […]

Tutorial #7 How You Can Be the Source of Breaking News During Hurricane Season

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Tutorial #7 by Gerard Braud – This month when you visit this blog, you will learn secrets about how and why you should be crazy about iReports and using smart phones and tablets to broadcast to the world. In this blog in particular, you can learn how you can be the source of breaking news […]

Tutorial #6: Crisis Communications Technology for Hurricane Season

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Tutorial #6 by CNN iReporter Evangelist Gerard Braud – In order to shoot your own videos to tell the story of your crisis, it is crucial that you have the right technology. Having the right crisis communications tools will help you communicate quickly and effectively to your audiences on your darkest day, whether your organization faces […]

Tutorial #5: Hurricane Season Crisis Communications Lessons from Hurricane Isaac

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Tutorial #5 By CNN iReporter Evangelist Gerard Braud – So far this month, we have reviewed why you should be a CNN iReporter, or at the very least why you should learn to effectively shoot your own smartphone videos. We have learned how to set up your CNN iReporter account and how to determine what is […]

Social Media Collides With Mainstream Media: The Changing Landscape of Media Interviews in Good Times & Bad

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By Gerard Braud – As social media and smart phones expand their reach, we are seeing a seismic shift that is sending tremors through the mainstream media landscape. This is creating both new challenges, as well as new opportunities for media spokespeople. Capitalizing on the opportunities requires you to adopt new approaches, learn new skills […]

Hurricane Season Tutorial #4: When Shooting Smart Phone Videos Consider “What is News?”

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Tutorial #4 By Gerard Braud, CNN iReporter Evangelist – Creating and filming your own CNN iReports or smartphone videos is a useful tool for communicating with the media, your employees, your customers, and key stakeholders in your crisis. Not only is it a useful tool during hurricane season, but it is useful during any crisis […]

Tutorial #3: How to Plan for Your Next Hurricane on a Clear Sunny Day

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Tutorial #3 CNN iReporter Evangelist Gerard Braud Everyday in June I will be sharing tutorials for effective crisis communications during hurricane season.  The lessons apply to tornadoes, floods, blizzards, and other natural disasters. The future of crisis communications is in video, particularly CNN iReports, which allow organizations to tell the story of their crisis to their […]

Tutorial #2 Lessons from Game Changing Crisis Communications for Hurricane Season

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Tutorial #2 by Gerard Braud, iReporter Evangelist With hurricane season upon us, and other violent weather such as floods, hail, and tornadoes hitting much of the United States this time of year, we are focusing on how to effectively use video to communicate in a crisis. Today’s lesson stems from what we learned eight years […]

Hurricane Season Crisis & Emergency Communications: Why You Should be a CNN iReporter

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By Gerard Braud — The future of crisis and emergency communications in hurricanes, natural disasters and other weather related events,  is in creating CNN iReports. It is a brilliant way to add to your crisis communications and media relations strategy. This strategy is perfect for public information officers (PIOs), emergency managers, and any corporate communications […]

4 Tips to Avoid the Worst Sentence in a News Release

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By Gerard Braud – The worst sentence to begin a news release is, “We are excited to announce…” If you hire a so-called public relations expert to write your news release and they write this, you should fire them. If you have written this yourself because you’ve seen others do the same thing, please stop. […]

6 PR Questions: Are You a Rug or a Flying Carpet?

By Gerard Braud – In your public relations and communications role, which are you? Are you a rug or a flying carpet? My dream is for you to soar as a PR expert, being both a thought leader and a brilliant, innovative, practitioner of your craft. My fear is that you let the so-called leaders […]

4 Media Training Tips from Marco Rubio’s Interview with Chris Wallace

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By Gerard Braud – I’m irritated by how Chris Wallace conducted his interview with Marco Rubio on Fox News Sunday. The media interview is generating a barrage of news stories about where Rubio stands on the issue of whether the U.S. should have invaded Iraq. For the full context of this article, watch this clip […]

3 Key Human Resources Considerations & 5 Strategies for Employee Communications in a Crisis

By Gerard Braud – You’ve heard HR leaders and executives say it many times, “Our employees are our number one asset.” If this is true, should those same employees also become your most important audience when a crisis strikes? An increasing number of HR departments are taking the lead in crisis communications planning to make […]

Media Interview Mistakes of Jeb Bush: The Sequel

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By Gerard Braud – In yesterday’s blog we talked about the impact a bad media interview can have on a spokesperson, whether it is a candidate running for office or a corporate executive. In the article, we examined presidential candidate Jeb Bush and his interview with Fox News. One additional aspect of a bad interview […]

5 Crisis Communications Lessons from Dr. Oz

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By Gerard Braud – Dr. Mehmet Oz is in crisis communications mode. He has been making headlines in the media as medical colleagues criticize him for advice he gives and things he says on his syndicated television program. His hometown newspaper, the New Jersey Register, asked for my opinion on how Oz has begun to […]

4 Media Training & Interview Tips Courtesy of Jeb Bush & Megyn Kelly

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By Gerard Braud – Media training is not just about being an expert when it comes to answering a question. Media interview skills also require you to know how to ask questions of the reporter. The fuss about presidential candidate Jeb Bush is a case in point, based on an answer he gave to Fox […]

The Crisis Management Wake-up Call for Communities, Government, Law Enforcement and Business

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By Gerard Braud – Generally we talk about crisis communications. But sometimes, we need to talk about crisis management. If we manage a crisis to keep it from happening, then we don’t need to communicate about it. Often, crisis management can begin by looking at case studies. The crisis in Ferguson, Missouri should have been […]

When “It” Hits the Fan – Hurricane Season Readiness & Effective Communications

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By Gerard Braud – Forecasters are watching for what might be the development of the first hurricane of 2015.  This happens just as the Louisiana Emergency Preparedness Association (LEPA) meets in Lake Charles, Louisiana, in advance of the official hurricane season. I’m delivering the opening keynote presentation to LEPA emergency managers this morning as we […]

4 Considerations When Speaking About the Baltimore Crisis

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By Gerard Braud What do you think about the crisis going on in Baltimore? Before you verbalize your answer, think not just about your answer to the question, but also the impact your answer could have on the reputation and revenue of your business. This is especially true for those of you who are in […]

Crisis Communications Through Technology and Social Media: The Earthquake Video

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By Gerard Braud – The day is coming when you will need to be an expert in crisis communication using smart phone technology and social media. Actually, you should already be an expert and it is just a matter of time before we discover if you are prepared. Saturday morning I turned on the Today […]

4 Refreshing Public Relations, Crisis Communication and Media Relations Phrases

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By Gerard Braud – In the past three weeks there have been three big public relations crises that have lead to unprecedented crisis communication. In these crises public relations professionals used phrases we should all say more often to the media, to our employees, and to our stakeholders. They include: I Was Wrong. I Made […]

When “It” Hits the Fan: Effective Crisis Communication for the Chemical Industry

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By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the Chemistry Council of New Jersey at their 2015 Conference. You can view today’s handout here. The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in […]

Bruce Jenner: 4 Media Lessons in Teasing, Ratings & Public Relations Pitching

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By Gerard Braud – Pitching a story to the media is hard. Today I’m making a presentation to a group of public relations students at Loyola University in New Orleans. They want to know about secrets to pitching stories to the media. Their instructor wanted me to share my perspective since I have been both […]

ESPN – The Clock is Ticking #FireBrittMcHenry: It’s Not About Forgiveness, But About Character

By Gerard Braud – The clock is ticking for ESPN. Will they put Britt McHenry back on the air after a 7-day suspension due to her viral video rant? In many crisis situations, an expert might counsel both the offender and her employee on ways to 1) say I’m sorry and 2) to make amends. […]

When “It” Hits the Fan: A Crisis Communication Lesson on Speediness

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By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the SynGas 2015 Conference in Tulsa. You can view today’s handout here. The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in public relations, that […]

#FireBrittMcHenry: The ESPN Media & Social Media Crisis

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By Gerard Braud– How would you or your company handle the situation if one of your employees did what ESPN reporter Britt McHenry did? A media and social media crisis has been created for ESPN and McHenry when a video was posted that showed McHenry berating an employee of an auto towing company. At this […]

5 Media Training Lessons About Parsing Your Words So You Are Never Taken Out of Context

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By Gerard Braud – CEOs and other executives – in fact an enormous number of spokespeople I meet in media training classes — all complain that in their past, “The media took me out of context.” As we look at public relations lessons from political campaigns this week, we can examine the failed presidential campaign […]

Media Training Case Study: The Hillary Clinton Campaign

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By Gerard Braud – The media lessons of Herman Cain, in our last article, should be heeded well by the Hillary Clinton campaign as well as by all public relations experts, CEOs and executives. Lesson #1: Always consider the financial impact of your words. Lesson #2: When you have big negatives in your past, you […]

Media Training Case Study: Political Season Is Upon Us

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By Gerard Braud – In yesterday’s article I mentioned The New York Times called me Friday for a comment about Rand Paul’s hostile interview with NBC’s Savannah Guthrie. When the Times starts calling for observations, that means the political season is in full swing. You can learn a lot about your own media interview dos […]

7 Media Training & Spokesperson Lessons from Rand Paul vs. Savannah Guthrie

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By Gerard Braud – The New York Times called me Friday for a comment about Rand Paul’s hostile interview with NBC’s Savannah Guthrie. When the Times starts calling for observations, that means the political season is in full swing. Reporter Alan Rappeport does a great job covering candidates and the things they say in his […]

4 Media Relations Lessons from Rolling Stone and 5 Public Relations Ways to Deal With Bad Reporters

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By Gerard Braud – The Rolling Stone Magazine retraction of their University of Virginia gang rape story is filled with parallels I often warn of in my media training and crisis communications programs. Here are 4 realities: 1) Reporters love an underdog and generally value the word of the accuser more than the word of […]

Great Sound Bites for Dumb Questions: Lessons in Crisis Communication & Media Training

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By Gerard Braud The media, especially the 24 hour cable news channels, are asking some really dumb, speculative questions as they cover the tragic crash of Germanwings flight 9525. In media training the trainer should teach the spokesperson to never speculate. Yet many spokespeople don’t always deflect the speculative questions as well as I would […]

In Defense of Social Media

By Greg Davis – [Editors Note from Gerard Braud – Today we have a guest blog from Greg Davis of Arkansas Valley Electric Cooperative. Greg wrote this as a follow up to my March 5, 2015 blog about utility companies avoiding a crisis by communicating with customers who take their complaints about high electric bills […]

Social Media When “It” Hits the Fan

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By Gerard Braud – Why are so many powerful people oblivious to the potent, negative power of social media? Every day there is a new crisis communication case study and today it is from Aaron Schock, who has resigned as Congressman from Illinois. Schock created his own crisis with excessive selfies and posts on social […]

5 Crisis Communication Tips to Prevent Secret Service Style Delays

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By Gerard Braud – Secret Service Director Joseph Clancy said it took five days before he was informed that a car carrying two agents struck a security barrier outside the White House. How long does it take in your company for you to find out about an event that could be a potential crisis that […]

5 Media Interview Lessons to Remember: The Microphone is On and the Camera is Rolling

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By Gerard Braud – Robert Durst has a crisis on his hands here in New Orleans. He is under arrest on murder charges, because of a major media interview goof-up. While being videotaped for a documentary on HBO, he went to the bathroom while still wearing the wireless microphone. In every media training class I’ve […]

Brand Judgment Day

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By Gerard Braud – Judgment day in the Biblical sense is the Godly determination of your fate at the end of time. We’ve been taught that we do not know the hour or the day of our death or judgment. But in the world of your brand, your products, and your services, we do know […]

The Self-Centered Media and How it Affects You  

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By Gerard Braud – The media love their gadgets. They also love promoting their gadgets. At KSLA 12 in Shreveport, Louisiana, LifeEye12 was our mother ship. That is why I laughed so hard when the opening scene of the movie Anchorman shows Ron Burgundy stepping out of his helicopter. I’m not, however, laughing at CNN’s […]

Cold Facts About High Bills: Crisis Communications Tips for Angry Customers

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By Gerard Braud – Today’s crisis communications tip looks at what happens when angry customers take to Facebook to complain about your company. Complaints on your Facebook page or complaints on a Facebook group page built for and by the complainers is creating public relations problems for companies. All of us can learn from this […]

Did the SNL ISIS Skit Go Too Far? A Lesson in Opinion Based Crisis Communications

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By Gerard Braud – In the classic sense, it is not a crisis, but there is an underlying crisis communications lesson regarding the Saturday Night Live sketch on February 28, 2015. Social media is buzzing with opinions about whether SNL went too far. SNL mocked a commercial where a father drops his daughter at the […]

When “It Hits the Fan: Effective Communications for Critical Times

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By Gerard Braud – The need for crisis communication has never been greater. The need for speed in crisis communications has never been greater. The reality is that if you experience an incident that the public knows about, you should be communicating to them about it in one hour or less. The biggest problem with […]

Media Interview Training Tips from Jimmy Kimmel and the Oscars

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By Gerard Braud Media interviews are often composed of opinion questions. Jimmy Kimmel Live provides us with today’s timely media interview perspectives, with interviews about the Oscars. As you watch and laugh at this, read on to the crisis communications tip at the end of this article. Reports are infamous for asking leading questions. In […]

Crisis Communication & Media Hide and Seek: The ExxonMobil Torrance Refinery Explosion

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By Gerard Braud – Where is the ExxonMobil news release for the ExxonMobil Torrance Refinery explosion? An explosion is a crisis, which requires expert crisis communications. The media would expect information on the corporate news release page. Media want it fast and easy to find. But look what you find on the ExxonMobil news release page […]

Anderson Cooper 360 on the Brian Williams Crisis

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By Gerard Braud – Anderson Cooper 360 is asking you on Twitter to respond to his question, “Do you think Brian Williams can ever return to the news?” My previous blog post outlines my latest take on the Brian Williams crisis and the conditions in which he could, but likely won’t return to the news […]

Brian Williams Suspended: Layers of a Media Crisis for NBC & Williams

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By Gerard Braud – Leave it to Jon Stewart to once again be the expert voice of reason in modern media. He clearly points out in this crisis that there is the “Brian Williams Anchorman” persona, and as I pointed out previously, the “Brian Williams Storyteller” persona at public events where he appears as a […]

Je Suis Brian Williams

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By Gerard Braud Amid the media stories and lingering crisis surrounding Brian Williams, I will raise these questions. 1. Was the story true to the teller? 2. Would others on that mission recall events differently? 3. When you recall an event and tell that story, is it true to you, while others might recall it […]

Selecting the Right Spokesperson: Should it be Multiple People?

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Who should be your media spokesperson? In this series of blogs, we have reviewed the argument for the CEO serving as the spokesperson and the PR person serving as the media spokesperson. Consider option 3: Should a Variety of People Should Serve as Your Media Spokespeople? A subject matter expert, with proper media training, can be […]

How to Select the Right Spokesperson? Should it be the PR person?

Who should be your media spokesperson in a crisis? In a recent blog, we reviewed Argument #1: The CEO Should Always Be the Spokesperson. Now we can review Argument #2: When Should the PR Person Be the Spokesperson? The public relations person is an excellent choice as a spokesperson in the first hour of the crisis when […]

Super Bowl Media Interviews: How to Manipulate What a Reporter Writes

How often do you do a media interview with the intended goal of having a specific quote used by the media? It is one of my intended goals for every media spokesperson in every media training class I teach, and here’s why… Every reporter writes their story around your quote. And guess what? You can […]

Crisis Communication Lessons for the Super Bowl Bound New England Patriots

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Why are we still talking about deflated footballs days before the Super Bowl? Best in class public relations, expert crisis communications, and expert media relations can be personified by not letting a little issue grow into a big issue. If a small weed grows in my garden, I pull it right away so it doesn’t […]

Did New York City Overreact? A Crisis Communications Case Study

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Yesterday’s crisis communications blog regarding the winter storm Juno and the #Blizzardof2015 promoted the idea of managing the expectations of those who will be affected by a crisis. Today, some critics are saying New York City overreacted. Two observations: 1) The people who complain about “overreacting” are idiots. These would be the same people who […]

Marshawn Lynch and the High Cost of Super Bowl Media Interviews

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With Super Bowl media day at hand, Marshawn Lynch, the media shy Seattle Seahawk, can expect more attention for what he does NOT say than what he DOES say. In the past the NFL has issued fines as high as $100,000 for Lynch, because he didn’t want to talk to the media. Can Marshawn’s media […]

Crisis Communications & Media Relations Strategies for Winter Storm Juno

By Gerard Braud Good media interview skills, a properly written crisis communications plan, and command of technology will be critical in the next few days as winter weather moves across the United States, especially into the Northeastern states. Good crisis communications means now is the time to begin managing the expectations of your customers, citizens and employees. Many […]

Selecting the Right Spokesperson: Should it be the CEO?

In public relations, media training and crisis communications training, there are many debates about who should be your spokesperson for media interviews. Many companies want to use their CEO as the only spokesperson based on the belief that it allows the company to speak with one voice. Do you agree with that or disagree? I […]

My Mentor is Dead

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Wiley Hilburn, Jr. has died. He is the man who shaped my writing and my career as a journalist. Each day, I think of myself first as a writer, knowing that writing is the root of my media training and crisis communications programs. Likewise, my skills as a journalist and television reporter, cultivated by Wiley, […]

The Fog of Decision Paralysis: A Lesson in Crisis Behavior

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You should know it is fog season in New Orleans. With fog season comes some significant lessons about human behavior in a crisis. Dive in with me, if you will, on an incredibly foggy morning. We are crossing a 12 mile long bridge over Lake Pontchartrain from Mandeville, Louisiana to New Orleans. We’re on this […]

Public Relations Help for the Asking

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Today’s public relations epiphany is that too many people in public relations fail to ask for help when they need it. There are many sources for expert help and advice. There are great professional organizations like the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), the Canadian Public Relations Society […]

A PR Epiphany About Your Value As a Public Relations Expert

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Did you find your moment of public relations epiphany following yesterday’s blog and BraudCast video? I’d love for you to write me at gerard@braudcommunications.com and tell me what it is. In addition to yesterday’s epiphany, there are several others I’d like to share with you as we all work together as communications professionals seeking to achieve effective […]

What is Your Public Relations & Personal Epiphany?

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  I’d like you to stop for a moment as you plan for the New Year and your public relations goals. Reflect if you will, on the year that just ended, as well as the years before. Today is the Day of Epiphany, and I’d like to challenge you to identify moments of epiphany in […]

Media Training 29: Conclusion

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By Gerard Braud www.braudcommunications.com We began this 29 lesson discussion with the admonition, “Don’t talk to the media.” The original admonition was that you speak through the media to your audience and the media’s audience. But as we conclude, let me take this thought a bit further. We’ve poured out for you 29 lessons of […]

Merry Christmas and Happy New Year

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It is time to turn your corporate work brain off. It is time to rest. We’ll be taking our blog silent until January 5, 2015. But before we go, you deserve a special thank you. Your loyalty, support and readership over these many years is constantly appreciated. Many of you have grown from being colleagues […]

Scroogenomics and the Company Christmas Party

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In this joyous time of the year, have you noticed how grumpy some people are about their company Christmas party? Well, have you heard of Scroogenomics? And does it apply to your company Christmas party? Do you hear these things where you work? Our party is so lame. I wish I didn’t have to go […]

Media Training 28: Speaking Off the Record

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By Gerard Braud www.braudcommunications.com Never agree to speak off the record. This lesson really could end with just that phrase: Never speak off the record. Speaking off the record has been taboo among the wisest media trainers and public relations sages for decades, but rarely do I teach a media training class in which I don’t […]

Media Training 27: Body Language

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By Gerard Braud www.braudcommunications.com What you don’t say is often as important or more important than what you do say, when you are talking to a reporter. How you stand, how you act, how you fidget, how you move, how you stutter, how you sit, and where you look, all says a lot about you. […]

Media Training 26: Looks are Important

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By Gerard Braud www.braudcommunications.com Looks are important. With just three lessons left to go, I would be remiss not to cover some important basics, such as how to dress for a news conference. Dress for men has always been easier than dress for women in the world of media. That’s because men’s fashions tend to remain […]

Media Training 25: Social Media Training

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By Gerard Braud www.braudcommunications.com  The internet, the media on the internet, and the proliferation of self-ordained pundits on the internet, has forever changed the world. So has the proliferation of gadgets that let us rapidly post pictures, comments and video to the web. The ability for the global community to post online comments in countless […]

Media Training 24: Death by News Conference

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By Gerard Braud www.braudcommunications.com Many reporters fear what I often call “death by news conference.” In lesson 17 we discussed the concept of committing news as a premeditated act. Reporters hate to cover news conferences for two main reasons. The first reason is because usually there are way too many spokespeople saying little if anything […]

Media Training 23: Selecting the Right Spokesperson

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By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in selecting spokespeople. Some organizations always send out their top PR person while other organizations insist that only the CEO speak. I endorse neither of these approaches as perfect and will suggest that sometimes the […]

Media Training 22: The Power of Passion

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By Gerard Braud www.braudcommunications.com Few things are as underestimated in a media interview as the passion a spokesperson conveys. In lesson #8 we talked about why the facts don’t matter and how to create great quotes. If you learn to combine great quotes with passion you not only insure your quote gets used in a […]

Media Training 21: The Secret to Handling Negative Questions

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By Gerard Braud www.braudcommunications.com Most questions from most reporters are negative. News in general tends to be negative because it is usually about serious change or a disaster. I wish news wasn’t negative, but I spent 15 years in the business trying to change that and couldn’t. Then I’ve spent every year since 1994 trying […]

Media Training 20: The Secret to Internalizing Key Messages

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By Gerard Braud www.braudcommunications.com In the early stages of media training, many students are skeptical about the concept of key messages. Accepting key messages and using key messages effectively takes time and practice. As I mentioned in lesson 15, in most media training classes I first conduct a baseline interview, then I introduce the concept […]

Media Training 19: Preparing for a Desk Side Visit

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By Gerard Braud www.braudcommunications.com  If you are a big organization, occasionally a reporter from a major media outlet will call and ask for permission to do a “desk side visit.” Be careful. These can be deadly. A desk side visit is when a reporter wants to come by the office, not to write a particular […]

Media Training 18: Practicing for the Big Negative News Story

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By Gerard Braud www.braudcommunications.com  So far we’ve discussed what an ordinary media training program includes and we’ve discussed the need to practice before every interview. But if you are being interviewed about a negative issue by an investigative reporter or a major publication or network news magazine, you need more than your average media training […]

Media Training 17: What Makes the Media Say Wow! – Commit News

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By Gerard Braud www.braudcommunications.com As a reporter, I generally hated going to a news conference or a media event that was about good news. It’s not that I’m opposed to covering good news, it’s just that generally the spokespeople were poorly prepared and the organizers were completely oblivious of the wants, needs and desires of […]

Media Training 16: Practice, even if you only have 5 minutes

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By, Gerard Braud www.braudcommunications.com In our last lesson we talked about how to structure a media training class and how I always tell the executives I train that they must practice before every interview, even if they only have 5 minutes.  I’d like to expand on that and explain why this is so important. I was […]

Media Training 15: How to Structure Media Training

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By Gerard Braud www.braudcommunications.com One of the most difficult challenges I have in my job as a media trainer is to get executives to carve out time in their schedule for training. As mentioned in lesson 2, some don’t see the financial benefit. An even greater percentage are afraid of what ever embarrassment they may […]

Media Training 14: Reporters like to Speculate

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By Gerard Braud www.braudcommunications.com  What’s the worst that could happen? How much worse could it get? But what if… ? Oh, those great “what if” questions. Reporters love the what if question. Why? Well, reporters lover a great story and sometimes the story doesn’t materialize the way they hoped it would. Remember all the lessons […]

Media Training 13: The Vote of Confidence or No Confidence

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By Gerard Braud www.braudcommunications.com In lesson 11 we discussed the fact that when there is an industrial accident and a spokesperson does not appear in a timely manner, reporters often go looking for facts and quotes from other people, such as the ones with no teeth who live in trailers. Something else happens, which also […]

Media Training 12: Passing the Cynic Test

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By Gerard Braud (sign up for the free audio version of this program at http://blog.braudcommunications.com/?p=397) Reporters are among the biggest cynics in the world. They doubt everything you tell them and you have to prove everything to them. This is especially true if you are trying to promote a good news story. I have found […]

Media Training 11: Why do they interview people with no teeth who live in a trailer (with all due respect to trailer dwellers)

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By Gerard Braud www.braudcommunications.com Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. And let’s realize that while hoping to someday fulfill the dream of home ownership, many people live in an affordable alternative – a mobile home. Let’s […]

Media Training 10: What Does That Mean?

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By Gerard Braud www.braudcommunications.com  The question I ask most often these days is, “What does that mean?” I’m relatively well educated. I’m well read. I travel the world constantly teaching media relations and crisis communications. But what bugs the ever living daylights out of me is hearing people speak in mumble jumble that they think […]

Media Training 9: The Myth about 3 Key Messages

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By Gerard Braud www.braudcommunications.com  So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if I […]

Media Training 8: The Facts Don’t Matter

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By Gerard Braud www.braudcommunications.com One day, as a joke in the newsroom, I uttered the phrase, “don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I (who in […]

Media Training 7: Never get in a fight with someone who buys ink by the barrel

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By Gerard Braud www.braudcommunications.com  I find it unbelievable that in the 21st century we still find executives who don’t want to take on a reporter or news outlet that has wrongly damaged their reputation.  The traditional way of responding to a media outlet that makes a factual error is to ask the management for a retraction. But […]

Media Training 6: I Wonder What the Next Question Will Be?

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By Gerard Braud www.braudcommunications.com  I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. Think very carefully now – what were you wondering the entire time you were answering the question? In most cases, my media training students […]

Media Training 5: The Media are Biased

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By Gerard Braud www.braudcommunications.com There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book Bias by Bernard Goldberg. It has been my experience over the years that much of what is perceived as bias is really […]

Media Training 4: They Took Me Out of Context and They Left My Best Stuff on the Cutting Room Floor

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By Gerard Braud www.braudcommunications.com The 2 single biggest complaints I have heard from executives over the years, after they have done an interview, is that “the reporter took me out of context” or that “the reporter left my best stuff on the cutting room floor.” (If you are young, the cutting room is where film […]

Media Training 3: It’s About Me

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By Gerard Braud www.braudcommunications.com My wife often reminds me that it’s “not about me.” But she forgets that I come from a 15 year career as a journalist, where everything was about me. Everyday it was my story; my interviews; my scoop. Reporters have big egos. Accept it. You can’t change it so don’t even […]

Media Training Breakthrough 2: Ask Yourself the Big IF Question

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By Gerard Braud www.braudcommunications.com The Big IF is what I call my philosophy of media training. I ask every executive that I media train this all important question: If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money? This is true for corporations […]

Media Training 1: Don’t Talk to the Media

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Editor’s Note: To all of you that I have met at the conferences where I’ve been a speaker, through the webinars you’ve attended, or to the clients I’ve worked with directly, I’d like to say thank you and extend my gratitude as we approach Thanksgiving here in the U.S.   As a way to show […]

Social Media Force Fit at KFC

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By Gerard Braud A soft drink cup at KFC screamed, “SOCIAL MEDIA FORCE FIT,” as I munched on my original recipe drum stick. The cup had the hashtag “#HowDoYouKFC?” Nothing says uncool like adults trying to get young people to be cool by doing something uncool in an attempt to be cool. (Did you follow […]

You’re “Excited” AND “Pleased” ??? Wow, That’s Effective Communications: NOT

What if you learned that your writing and communications skills are really are sub-par? Would you want someone to tell you? Here is an example– An IABC e-mail just reached my inbox. The lead sentence says, “I’m excited about…” That is sub-par writing and public relations. It is shocking that public relations people cannot write […]

The Doctor of Crisis Communications

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If you were a smoker and your doctor told you to stop or you would die of cancer, would you stop? If you had diabetes and your doctor told you to change your diet so you don’t die, would you change? Amazingly, there are people every day who ignore the advice of an expert and […]

How Do I Get a Seat at the Table? Times of Crisis Management and Crisis Communications Present an Opportunity

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Public relations people constantly ask, “How do I get a seat at the table?” The short answer for now is to take advantage of the Ebola hysteria. The seats are not handed out at the table. The seats are taken. During a time of crisis or potential crisis, leadership can be displayed by those who […]

Ebola Crisis Communications, Finding God, and Your Leadership Team

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Executives and crisis communications enthusiasts remind me of criminals who find God 15 minutes after then enter prison, then forget God 15 minutes after they are back on the street. Here’s why… True story from this week: The president of an institution wants crisis communications help now! Why? Because a crisis is at their door, […]

Ebola Crisis Communications Plan Question: Would an Expert Approve My Plan?

An expert would ask you these questions: 1. Count the pages of your crisis communications plan. If it is 6-10 pages long, it is likely only a list of standard operating procedures and not a true plan. Most organizations have been lead to believe this is a plan. My description is that this is little […]

Ebola Crisis Communication Plan Update: Ebola Hysteria Requires Communications

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Business leaders and public relations professionals should continue to monitor signs of Ebola hysteria. The damage to the reputation and revenue of your organization is real. It can come from a direct Ebola contamination to one of your employees or customers. In the case of public institutions like schools, the institution could face a costly […]

Ebola Crisis Communication: Webinar Follow-up Resources

Here are the crisis communications, crisis management, and public relations resources promised in the Friday, October 17, 2014 CommPro.biz webinar and on the October 27, 2014 IABC webinar: First Critical Statement: In crisis communications, you should have two types of pre-written communication documents. The first is for fast release, called a “First Critical Statement.” Some companies call […]

Media Training Tip: Ebola Crisis Communications Interviews

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The Ebola crisis has spawn a rash of spokespeople saying things to the media that should have never been said. If you are the public relations person responsible for writing statements and news releases for your hospital, company or spokesperson, this blog is for you. If you are the media trainer preparing the spokespeople, this […]

Ebola Crisis Communications Lesson: Ask for Help

Of all the Power Point presentations by his leadership team members, the CEO only stood and applauded the vice president who showed he was having difficulties in his division, when the other vice presidents showed rainbows and green lights. The company was millions in debt with falling sales and the CEO knew that everyone who […]

5 Ebola Crisis Communications Considerations

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By Gerard Braud Your personality type may decide the fate of your crisis communication response if the Ebola crisis touches your company (or the company for your work for.) On one extreme is the personality that says, “It’s too soon. Maybe we should watch it and wait and see.” On the other extreme are those […]

Ebola Crisis Communication Planning and Crisis Management Planning

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Is it too soon to talk about your Ebola crisis communications strategies and plan? A New York based public relations professional asked me that question today. I responded by saying, “Why wait? One week ago no one in Dallas gave Ebola crisis communications a second thought. Today, at lease 14 businesses and government entities have […]

Crisis Communication Leadership: Power of a Resignation

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It is always a good thing in crisis management when the person at the top says, “The buck stops here,” and they are willing to resign because a significant crisis happened under their watch. Listen to my opinion with Radio Host Kate Delaney:   This does 2 things. From a public relations and crisis communications […]

Ethics and Honesty in a Crisis

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Conspiracy to hide the truth is not an effective form of crisis management. Telling a lie is not an effective form of crisis communications. When those who should be leaders all decide that telling the truth could be harmful to an institution, and hide it, you can bet their bad ethics will catch up with […]

NFL Crisis Sets Off Cynics

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Don’t set me off. I’m a cynic. The NFL crisis and its flawed communications strategy continues to set off the cynic in me. A huge part of my crisis communications plan strategy and the crisis management advice provided to my clients is based upon understanding how to effectively communicate to the cynics. Sunday night the […]

Corporate Whitewashing

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By Gerard Braud The NFL now has two strikes against it for throwing money at advocacy groups and causes as a way to make it appear they care about an issue. Is this corporate whitewashing? It wasn’t until concussion issues became part of a high-profile lawsuit that the NFL began donating money to groups who […]

The NFL’s Commitment to a One-Year Crisis: 7 Mistakes Causing the Crisis to Drag On

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By Gerard Braud What expert would advise their client to let a crisis drag on for one year? I suspect the answer is zero. But the NFL’s failure at crisis management and crisis communications essentially means that the punch Ray Rice threw on Valentine’s Day 2014 will have repercussions through February 14, 2015. Here is […]

NFL Crisis Lesson: 3 Steps to Good Ethics and Leadership in Crisis Management and Crisis Communications

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By Gerard Braud Crisis management and crisis communications depend upon honesty and ethical leadership. The easiest way to define good, ethical behavior is to consider that your behavior and discussions in private should be the same as if the entire world were watching and listening. I suspect the NFL crisis is confounded by the same […]

3 Ways Your Brand Can Distance Itself from a Team, Athlete or Sport in Crisis

By Gerard Braud Brands live and die by sales. Sales associated with a star athlete or team are considered golden by many brands. But what happens in a crisis? What happens when the team loses? What happens when the player is disgraced? The NFL crisis and their failed crisis management and crisis communications should give […]

Smoke, Mirrors and Diversion Do Not Work as a Crisis Communications or Crisis Management Strategy

By Gerard Braud The NFL has appointed a panel of women to advise them on domestic abuse. Is this a viable crisis management strategy? Is it a viable crisis communication or crisis management strategy? Actually, it has made the crisis worse because it kicks the decision can down the road. It has also drawn criticism […]

Roger Goodell Fails to Lead NFL Out of Crisis – Gerard Braud Says Suspend Commissioner

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By Gerard Braud Roger Goodell’s news conference has not ended the NFL crisis. He failed to be a leader and he kicked the can down the road. A call for abuse awareness classes is little more than smoke and mirrors. The good players don’t need the training. The bad guys need deep counseling. Goodell shows […]

Gerard Braud Shares NFL Crisis Communications Advice With Radio Host Kate Delaney of America Tonight and NBC Sports Radio

As the communication silence continues from the NFL, everyone wants to know when the crisis will end. Kate Delaney called Gerard Braud for his expert opinion on the crisis.

NFL Failed Crisis Management Amid Sponsor Pressure

By Gerard Braud The NFL’s failed crisis management is hitting them in the wallet. It is hitting teams hard, as players under suspicion of wrong-doing are singled out. It shows weakness of leadership to not manage a crisis properly from the beginning. It shows failure of leadership not to communicate a response properly from the […]

Failed Crisis Management Leadership Hits Multiple NFL Players and Teams

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By Gerard Braud The NFL crisis gets bigger in the absence of crisis management, crisis communications and good executive leadership. Adrian Peterson and a string of other players and teams are being swept up in the crisis because as the appointed leader of the NFL, Roger Goodell failed to make the right decisions at the […]

NFL Crisis Management and Crisis Communications Double Standard

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By Gerard Braud   NFL Commissioner Roger Goodell missed a crisis management and crisis communications opportunity to end the Ray Rice crisis. Sunday should have been the day Roger Goodell announced to the world that he would be suspending himself for one year. It would have displayed leadership in a crisis. It would have been […]

The Financial Impact of Failed Crisis Management and Failed Crisis Communications

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By Gerard Braud What is your plan when the crisis of another entity becomes your crisis, forcing upon you a crisis communications challenge? Observe the NFL crisis as it spreads, causing damage to the reputation and revenue of various teams, players and sponsors. You would think the NFL would have an inside or outside expert […]

3 Questions to Ask about the Intersection of Crisis Management, Crisis Communication, and Crisis Communications Plans: The NFL

By Gerard Braud Another crisis management and crisis communication lesson plays out in the NFL as the Associated Press reports the NFL had a copy of the videotape showing Ray Rice punching his fiance in the face. This exposes a crisis management and crisis communication weakness found in many organizations, which either involves leaders intentionally […]

4 Crisis Communications Lessons as the NFL Management Struggles with the Ray Rice Smoldering Crisis

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By Gerard Braud The NFL has a crisis. Do they have a plan? Will the crisis get worse because of non-verbal communications? Can the NFL management communicate their way out of the crisis? Below are some observations and suggestions to help you cope with your own corporate crisis. The non-verbal message from the NFL is […]