The Best Way to Write a Crisis Communications Plan: Tips from Followers

This week’s PR discussion question was, “What’s the best way to write a crisis communications plan?” Writing a crisis communications plan can be daunting, and look like a task too big to tackle. Even the best public relations professionals and corporate communications professionals can really struggle to write an effective crisis communication plan. That’s why […]

Best Way to Write a Crisis Communications Plan : PR Discussion

Best tip for writing a crisis communication plan

Writing a crisis communications plan can be daunting, and look like a task too big to tackle. Even the best public relations professionals and corporate communications professionals can really struggle to write an effective crisis communication plan. That’s why we often see so many companies using a plan that they found online. We have seen […]

How Do You Stop Saying “Um” in a Media Interview? Tips from PR Experts

Stop saying um media interview Gerard Braud

Does practice make perfect? Does effective media training help spokespeople to ditch such distracting fillers? How can you tell if you are unconsciously using them? How many “ums” is too many? Talking to the media can be intimidating, especially because your brand, reputation, and revenue are at stake. Even the best spokespeople, public relations professionals, […]

How do you stop saying “um” in a media interview?

Stop saying um media interview Gerard Braud

Talking to the media can be intimidating, especially because your brand, reputation, and revenue are at stake. Even the best spokespeople, public relations professionals, and CEOs can really struggle to do effective media interviews. It can be difficult not to use verbal fillers such as “um,” “uh,” and “like” in our everyday language, let alone […]

What should you do if you are in the middle of a television interview and you know you’ve said something wrong? Tips from PR Experts

Media interview mistake - Gerard Braud

Corporate communications professionals, public relations spokespeople, and senior level executives must be trained on how to effectively speak to the media. Media training is crucial for company spokespeople to maintain or improve their organization’s brand, reputation, and revenue. So, why do so many media interviews go so wrong? What can a spokesperson do to correct […]

What should you do if you are in the middle of a television interview and you know you’ve said something wrong? Please comment!

Media interview mistake - Gerard Braud

We have all seen a media interview where a CEO, senior-level executive or company spokesperson said something incorrect or less than professional. This week, crisis communications expert Gerard Braud polls social media to ask, “What should you do if you are in the middle of a television interview and you know you’ve said something wrong?” […]

When you are being interviewed for television, where should you look? The reporter or at the camera?

Should you look at the reporter or the camera? - Gerard Braud

  Earlier this week, crisis communications expert Gerard Braud polled social media to ask, “When you are being interviewed for television, where should you look? The reporter or at the camera?” Experts in public relations and corporate communications have weighed in with their best tips and we want you to join in on the discussion. […]

When you are being interviewed for television, where should you look? The reporter or at the camera?

Should you look at the reporter or the camera? - Gerard Braud

  Corporate communications professionals, public relations spokespeople, and senior level executives must be trained on how to effectively speak to the media. Media training is crucial for company spokespeople to maintain or improve their organization’s brand, reputation, and revenue. So, why do the nonverbals of a media interview go so wrong? Where should the interviewee […]

If someone writes something negative on your corporate Facebook page, should you delete it? Sharing tips from followers

Negative Facebook Post Gerard Braud

This week, crisis communications expert Gerard Braud polled social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” Today we are sharing corporate communications and public relations professional’s tips on this topic in our follow-up video. From a PR standpoint, what would you do to protect the […]

If someone writes something negative on your corporate Facebook page, should you delete it?

Negative Facebook Post Gerard Braud

This week, crisis communications expert Gerard Braud polls social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” We want to hear your expert public relations tips this week! From disgruntled customers to even disgruntled employees, your corporate Facebook page is a very public platform for voicing […]