Crisis Communications Question: What’s the Best Piece of Crisis Communication Advice You Were Ever Given?

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Crisis communications advice can come from industry professionals, online articles such as Huffington Post or PR Newswire, or it may come from your former or current educators. Crisis communication tips can be spread across social media from consultants and crisis management professionals. So, how do you sort through all of the daily influx of information? What is that one […]

“What should your first words be in a media interview?” PR Tips

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To help out our public relations community and in order to share valuable tips among one another, this week we asked social media,  “What should your first words be in a media interview?” Media relations and public relations experts have weighed in on social media and we are featuring some of their answers in today’s […]

Crisis Communications Discussion Question: What should your first words be in a media interview?

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It can be challenging and nerve-racking to start off a media interview. Should you introduce yourself if the interviewer doesn’t? Should you greet your audiences or the interviewer? Should you review how this process will go with your interviewer? Should you thank your listeners for tuning in, for reading, or for watching? Do your first […]

Crisis Communications Tips on: Is it Okay to Write Fake Quotes for Your CEO?

A number of corporate communications and public relations professionals are talented writers who can script excellent quotes in just minutes. It can be a chore to try to find the time to meet with a busy CEO who often doesn’t deliver such eloquent and effective communication. Is it ethical to write a fake quote on behalf of your CEO or […]

Media Relations Discussion Question: Is it ever okay to fake quotes for your CEO?

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To help out our PR community and in order to share valuable tips among one another, this week’s public relations discussion question is, “Is it ever okay to fake quotes for your CEO?” Many corporate communications and public relations professionals are talented writers who can script excellent quotes in just minutes. It can be laborious […]

PR Tips: Is it ever appropriate for an executive to give their opinion about politics?

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Earlier this week we asked a question to our social media followers. To help out our PR community and in order to share valuable tips among one another, this week’s media relations question was, “Is it ever appropriate for an executive to give their opinion about politics?” Our social media followers weighed in on this […]

PR Question: Is it ever appropriate for an executive to give their opinion about politics?

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Do executives run the risk of losing some of their customer base by publicly commenting about politics? Is there a time and place that executives should comment about politics? If they choose to do so, how does it affect their brand, reputation, and revenue? As public relations professionals, and corporate communications professionals, how do you […]

Public Relations Question: What’s the Best Piece of PR Advice You Were Ever Given?

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PR advice can come from industry professionals, online articles such as PRnews or PR Newswire, or it may come from your former or current educators. PR tips can be spread across social media from consultants and crisis management professionals. So, how do you sort through all of the daily influx of information? What is that […]

Crisis Communication Question: What’s the worst phrase you’ve heard in a crisis communications statement?

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We have all heard some CEOs and corporate spokespeople deliver ineffective crisis communications statements. Whether the public statement was written for them or they decided to “wing it,” the cliches, the lack of emotion, and the scripted delivery will forever negatively affect their organization’s reputation and revenue. You may have even seen some written apologies, […]

What’s the Best Way to Get to Know Your Local Reporters?

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It is crucial for your business, company, or organization to have effective media relations with local reporters. When you are facing a crisis, local reporters will be responsible for telling your story, especially when you don’t issue a public statement within the first hour. They will also be the first to knock on your door […]

Is it ever appropriate to say “no comment” in a media interview? Your PR Tips

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This week’s crisis communications and media relations question was, “Is it ever appropriate to say “no comment” in a media interview?” You have watched many lawyers, spokespeople, celebrities, and CEOs walk out of a courtroom or out of their office as the media shoves microphones in their face asking negative questions. “No comment!” they say […]

Crisis Communications Question: Is it ever appropriate to say “no comment” in a media interview?

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We have all heard it before, lawyers, spokespeople, celebrities, and CEOs walking out of a courtroom or out of their office as the media shoves microphones in their face asking negative questions. “No comment!” they say as they quickly jump into their car and drive off. Is that an appropriate response? Does it depend on […]

Public Relations Tips: How Long Should an Online Video Be?

Earlier this week we polled social media to ask, “How long should an online video be?” As corporate communications and marketing professionals, we all want our content to be shared and liked by the masses. We may even use online videos, such as YouTube or Vimeo to reach our audiences. But, what is the ideal […]

How long should an online video be?

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To help out our public relations community, this week’s PR and media relations discussion question is, “How long should an online video be?” As corporate communicators, marketing professionals, and PR pros, we all want our content to be shared and liked by the masses. We may even use online videos, such as YouTube or Vimeo […]

Why do they say men should wear makeup in a media interview? PR Tips

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Have you seen any men whose makeup looked bad in a TV interview? Or men that should have worn makeup but they didn’t? Should men feel uncomfortable about wearing makeup on camera? Could it help them to look more attractive? Could it help them increase their credibility? Or is it just a “Hollywood” custom that […]

The Best Way to Write a Crisis Communications Plan: Tips from Followers

This week’s PR discussion question was, “What’s the best way to write a crisis communications plan?” Writing a crisis communications plan can be daunting, and look like a task too big to tackle. Even the best public relations professionals and corporate communications professionals can really struggle to write an effective crisis communication plan. That’s why […]

Best Way to Write a Crisis Communications Plan : PR Discussion

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Writing a crisis communications plan can be daunting, and look like a task too big to tackle. Even the best public relations professionals and corporate communications professionals can really struggle to write an effective crisis communication plan. That’s why we often see so many companies using a plan that they found online. We have seen […]

How Do You Stop Saying “Um” in a Media Interview? Tips from PR Experts

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Does practice make perfect? Does effective media training help spokespeople to ditch such distracting fillers? How can you tell if you are unconsciously using them? How many “ums” is too many? Talking to the media can be intimidating, especially because your brand, reputation, and revenue are at stake. Even the best spokespeople, public relations professionals, […]

How do you stop saying “um” in a media interview?

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Talking to the media can be intimidating, especially because your brand, reputation, and revenue are at stake. Even the best spokespeople, public relations professionals, and CEOs can really struggle to do effective media interviews. It can be difficult not to use verbal fillers such as “um,” “uh,” and “like” in our everyday language, let alone […]

What should you do if you are in the middle of a television interview and you know you’ve said something wrong? Please comment!

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We have all seen a media interview where a CEO, senior-level executive or company spokesperson said something incorrect or less than professional. This week, crisis communications expert Gerard Braud polls social media to ask, “What should you do if you are in the middle of a television interview and you know you’ve said something wrong?” […]

When you are being interviewed for television, where should you look? The reporter or at the camera?

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  Earlier this week, crisis communications expert Gerard Braud polled social media to ask, “When you are being interviewed for television, where should you look? The reporter or at the camera?” Experts in public relations and corporate communications have weighed in with their best tips and we want you to join in on the discussion. […]

When you are being interviewed for television, where should you look? The reporter or at the camera?

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  Corporate communications professionals, public relations spokespeople, and senior level executives must be trained on how to effectively speak to the media. Media training is crucial for company spokespeople to maintain or improve their organization’s brand, reputation, and revenue. So, why do the nonverbals of a media interview go so wrong? Where should the interviewee […]

If someone writes something negative on your corporate Facebook page, should you delete it? Sharing tips from followers

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This week, crisis communications expert Gerard Braud polled social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” Today we are sharing corporate communications and public relations professional’s tips on this topic in our follow-up video. From a PR standpoint, what would you do to protect the […]

If someone writes something negative on your corporate Facebook page, should you delete it?

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This week, crisis communications expert Gerard Braud polls social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” We want to hear your expert public relations tips this week! From disgruntled customers to even disgruntled employees, your corporate Facebook page is a very public platform for voicing […]

What should be included in an employee social media policy? Tips from Followers

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Last week, crisis communications expert Gerard Braud posed a question for his followers who are experts in corporate communications, public relations, and social media. He asked, “What should be included in an employee social media policy?” A wide variety of answers flooded in and now we want you to add to the discussion. Do you […]

What should be included in an employee social media policy?

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Every Monday morning of every week on the BraudCast YouTube Channel we are posing a question for corporate communicators and public relations experts. The question we want to hear your thoughts on is, “What should be included in an employee social media policy?” There is an abundance of company policies regarding human resources and ethics […]

What should you do if an executive does a presentation that goes badly and goes viral on social media? PR Tips

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Crisis communications expert Gerard Braud polled social media earlier this week to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” The experts have weighed in on social media and their opinions are shared in this video. We now want you to learn from their […]

What should you do if an executive does a presentation that goes badly & goes viral on social media?

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This week, crisis communication expert Gerard Braud polls social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” We want to hear your expert tips this week! In today’s world of social media, everything and anything can become public in an instant. Whether it’s […]

Should you write a letter to the editor for a bad story, or let it die? PR Tips

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Earlier this week, crisis communications expert Gerard Braud polled social media to ask, “Should you write a letter to the editor for a bad story, or let it die?” Public relations experts, corporate communicators, and media relations experts have weighed in and shared their comments. You can watch this week’s video to hear their thoughts, […]

Should you write a letter to the editor for a bad story or let it die?

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This week, crisis communication expert Gerard Braud polls social media to ask, “Should you write a letter to the editor for a bad story, or let it die?” He is awaiting tips from social media’s best public relations experts and corporate communicators. When a journalist misquotes you or says something negative about you or your […]

Should men wear makeup in a media interview? PR Tips

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Earlier this week, crisis communications expert Gerard Braud asked media and PR experts the discussion question: “Should men wear makeup in a media interview?” Today he is sharing their tips from social media. Opinions ranged from the “absolutely, always,” spectrum to “they don’t have to.” What would you add to the answers that were shared […]

Should men wear makeup in a media interview? Media Relations Discussion Question

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In this video, crisis communications expert Gerard Braud asks media relations, public relations, and corporate communications professionals, “Should men wear makeup in a media interview?” We can all remember a time when a certain President was looking extra tired or ill on camera. It’s also clear when a CEO doing a media interview has way […]

How Long Should an Online Video Be?

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I’m polling social media this week to hear public relations and marketing professional’s best answers on, “How long should an online video be?” There are a number of strategies public relations professionals and YouTubers use to lure in viewers to watch the entirety of their video. Whether they think the video should be 30 seconds […]

What’s the best way to write a crisis communications plan?

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I’m polling social media this week to hear media relations and communications professional’s best answers on, “What’s the best way to write a crisis communications plan?” Should you write for the crisis at hand? Should you compile your best writers or your best communicators to create a crisis plan writing team? Should you schedule a […]

How can you stop saying “um” in a media interview?

Corporate communicators and public relations professionals can tell when a spokesperson has not been effectively media trained. They may stutter, say the wrong things, or use fillers like “um,” and “uh.” The use of these fillers may be due to nervousness or lack of preparation. I’m polling social media this week to hear media relations and communications […]

How to Keep a CEO From Talking Too Long in a Speech

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In this video, crisis expert Gerard Braud asks public relations professionals, media relations professionals, and his social media followers, “How do you keep a CEO from talking too long in a speech?” Is rehearsing and practicing enough to ensure that a CEO or executive leader doesn’t talk for thirty minutes per slide? How can you […]

How to keep a spokesperson from sounding stiff and rehearsed during a media interview – Media Relations Tips

Earlier this week we posed the question to our social media followers and media relations experts, “What is the best way to keep a spokesperson from sounding stiff and rehearsed during a media interview?” How can you make the message sound authentic? How do you keep a media interview from sounding contrived and overly scripted? […]

How can you keep a spokesperson from sounding stiff and rehearsed during a media interview?

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We have all heard a media interview, a public statement, or a press release being read to an audience where the spokesperson sounds stiff and rehearsed. At times, they may even just be reading off their script, lacking eye contact with the audience and lacking heartfelt emotion when appropriate. Do you recommend that a spokesperson […]

Should you write for the written word or the spoken word? Share your answers

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  Consider our world of social media, our demand for rapid communications in 150 characters or less, and the way we skim over content on our phones. Consider how quickly the average person flips through multiple television news channels. In both situations, we are bombarded with so much information in shorter and shorter periods of […]

What is the best way to get media coverage for a ribbon cutting? Sharing Your Tips

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  Earlier this week we polled social media to ask: What is the best way to get media coverage for a ribbon cutting? We have gathered some great tips and answers from PR and media relations experts. Today we are sharing their expert opinions in a follow-up video. You will also hear some of my tips […]

What’s the best way to get media coverage for a ribbon cutting?

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  This week’s PR discussion question is: What is the best way to get media coverage for a ribbon cutting? We are polling social media this week to get the best answers from PR and media relations experts. Later this week we will share their expert opinions in a follow-up video. As a former reporter, I […]

What’s the proper posture when you are sitting for a live media interview? Tips from social media

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You may have seen politicians, CEOs or spokespeople completely “wing it” and ruin their media interview. Not only do these spokespeople forget to practice their key messages and learn to control the media interview through effective media training, but oftentimes they don’t practice their using their body language. Body language can completely change the media […]

What is the proper posture when you are sitting for a live media interview?

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  The question we are posing on social media this week for public relations and media relations professionals is, “What is the proper posture when you are sitting for a live media interview?” The answer may not be as straightforward as you think. Should you lean in, or lean back? Should your arms be folded […]

If a reporter calls you how long do you have to prepare before you have to call them back? PR Discussion Question

  The public relations discussion question we asked this week to our BraudCast viewers and social media followers was: If a reporter calls you, how long do you have to prepare before you have to call them back? We polled social media to hear from public relations professionals and media relations experts on this topic. The experts brought […]

What do you think? If a reporter calls you, how long do you have to prepare before you have to call back?

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  If a reporter calls you how long do you have to prepare before you have to call them back? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices […]

Your Answers are Featured: What should you do if a reporter takes you out of context?

The public relations discussion question we asked this week to our BraudCast viewers and social media followers: What should you do if a reporter takes you out of context? We asked public relations professionals and media relations experts to weigh in with their best practices so their colleagues could benefit.  Our experts brought up some interesting points […]

PR Discussion Question: What should you do if a reporter takes you out of context?

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  What should you do if a reporter takes you out of context? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices so their colleagues can benefit. […]

Featuring Your Answers: What is the fastest way to get a news release issued when there is a crisis?

  This week here on the BraudCast channel we are seeking your opinion on a public relations and media relations question. On Monday we asked you, “What is the fastest way to get a news release issued when there is a crisis?” How can you write clear and concise news releases that grab the attention of […]

Share your tips: What is the fastest way to get a news release issued when there is a crisis?

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  Each week here on the BraudCast channel we are seeking your opinions. The question this week is, “What is the fastest way to get a news release issued when there is a crisis?” Not only do we want to hear about the strategies you use to get the news release to the hands of the […]

Tips From Our Viewers: What Should You Wear in a Media Interview?

Spokespeople, public relations professionals, subject matter experts, even CEOs and senior level executives may need to decide what to wear for a print, radio, or televised media interview. So, we polled social media to ask our viewers, “What should you wear in a media interview?” The experts have weighed in, commenting with bite-sized bits of […]

Comment please: What should you wear in a media interview?

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Whether it’s for print, radio or on television, what should you wear in a media interview? That is the discussion question we are posing this week on the BraudCast for our social media followers and public relations experts. Should you go for simple and conservative? Or show your personality a bit more? How do you […]

Sharing Your Tips: What is the best way to begin a news release?

This week we asked to hear your thoughts and your experience on this media relations topic. We polled our social media followers and BraudCast viewers to find out, “What is the best way to begin a news release?”   This Friday and every Friday we are sharing your tips in our follow-up video. Our corporate communications […]

Comment with Your Tips: What’s the best way to begin a news release?

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With the media receiving thousands and thousands of messages and press releases per day, how do you grab the attention of the media and your audience in a news release? Corporate communicators and public relations professionals may have practiced the “inverted pyramid” style of press release writing for years. Does that standard still hold true? If […]

Featuring Your Tips: What should you do when a reporter goes on a witch hunt?

Corporate communicators and public relations professionals know there is nothing like a crisis when a company has done something wrong and a reporter is on their case.  Earlier this week we polled social media to ask, “What should you do when a reporter goes on a witch hunt?” Experts in communications and PR have shared their […]

Please comment: What should you do when a reporter goes on a witch hunt?

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There is nothing like a crisis when your company has done something wrong and a reporter is on your case.  How do you go about taking on a reporter without taking the situation too personally or further damaging your reputation? What if that reporter publishes something inaccurate? In a scenario like this, should you consult […]

Your Answers: Is it true you should never get in a fight with someone who buys ink by the barrel?

This old expression has been used for years, but even as new forms of media and social media change our crisis communications and public relations efforts, it still continues to be used. Earlier this week we asked our social media followers and BraudCast viewers to answer, “Is it true that you should never get in a […]

Discussion Question: Should you get in a fight with someone who buys ink by the barrel?

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This Monday we are asking you, our social media followers and BraudCast viewers, “Is it true that you should never get in a fight with someone who buys ink by the barrel?” This old saying has been used for years, but even as new forms of media and social media change our communications and our […]

Crisis Communication Tip: Who Should Be Your Spokesperson in a Crisis?

  Crisis communications and public relations experts may say a media trained public relations professional should take the lead as the spokesperson in a crisis. They may suggest a heart-felt statement from a senior executive or CEO. For effective crisis management, the decision of who you put on camera to represent your brand or your […]

Comment Please: In a crisis, who should be the company spokesperson?

Corporate communicators and public relations professionals often debate about who should be the spokesperson for a company in a crisis. While some professionals advise that the CEO represents the brand each and every time the company needs to present a message to the public, others recommend a public relations or trained communications professional make public […]

Sharing Your Tips: When Should Your CEO Be Your Spokesperson?

By Gerard Braud –   Public relations experts often debate with crisis communications experts on when it is appropriate for the CEO to be the spokesperson for their company in a media interview.  Our social media followers and BraudCast contributors have weighed in across the globe to answer the question, “When should your CEO be […]

Share Your Opinions: When Should Your CEO Be Your Spokesperson?

By Gerard Braud –   The debate over who should be the company spokesperson for media interviews continues between public relations professionals and corporate communicators. That is why this week we are asking for your expert opinion, “When should your CEO be your spokesperson?” Some media relations experts argue that the CEO should always be […]

Featuring Your Tips: Is it ever okay to ask a reporter a question?

By Gerard Braud – On Monday we polled the global online community of corporate communicators and public relations professionals to answer our PR discussion question, “Is it ever okay for the interviewee to ask a reporter a question?” Our BraudCast viewers and social media followers have weighed in with their expert opinions on the topic. […]

We Want to Hear From You: Is it Ever Okay to Ask a Reporter a Question?

By Gerard Braud – Corporate communicators, public relations people, and spokespeople who have been effectively media trained know that the interviewee wants to control their media interview. However, news reporters and journalists want to guide the interview. We want to hear from you this week by answering our PR discussion question, “Is it ever okay […]

Sharing Your Tips for Writing Great Quotes for News Releases

By Gerard Braud – Writing quotes for news releases is no easy feat. Corporate communicators and public relations professionals know that when they write a quote it must sound authentic, heartfelt when necessary, and even unscripted.  They want to make their spokesperson sound credible, professional, and quote-worthy. Earlier this week posed a discussion question on social media […]

Featuring Your Answers: How Quickly Do You Need to Issue a Public Statement in a Crisis?

  Public relations and corporate communications professionals may spend hours writing a press release or a public statement to present to the media and their employees. They may spend even more time reviewing the semantics with their legal teams and their executives.  This slow process causes reporters to become impatient and begin interviewing speculating eyewitnesses on […]

PR Discussion Question: How fast do you need to release a public statement in a crisis?

  For the most effective crisis communications and employee communications, how fast should a company release a public statement in a crisis? We pose this PR discussion question this week because public relations and corporate communications professionals often spend hours writing press releases and public statements and reviewing them with their executives and legal teams […]

Sharing Your Social Media Comments: What Role Should Your Internal Communications Team Play During a Crisis?

By Gerard Braud – On Monday we asked a question here on the blog and on our social media accounts to open discussion with corporate communicators and public relations professionals. We asked, “What role should your internal communications team play during a crisis?” Business communications professionals have weighed in on what they believe an internal communications team’s biggest […]

Public Relations Question: What Role Should Your Internal Communications Team Play in a Crisis?

By Gerard Braud –   We are asking corporate communicators and public relations professionals, “What role should your internal communications team play during a crisis?” We want to hear your best advice for this corporate communications question.  When have you seen an internal communications team handle a crisis well? Or, have you seen unqualified or […]

Featuring Your Media Relations Advice: Is it Ever Okay to Go Off the Record?

By Gerard Braud –   On Monday we asked corporate communicators and public relations professionals on social media the question, “Is it ever appropriate to talk off the record to a reporter?” They have weighed in and shared their expert advice, which we are now sharing with you in our follow-up video. A few business communications experts […]

Share your media relations advice: Is it ever okay to go off the record?

By Gerard Braud –   Speaking off of the record is triggered by either an incentive from the spokesperson or a suggestion from the reporter. It usually happens when the interview reaches an impasse because the spokesperson knows that if he says more, his comments will compromise a relationship or expose confidential information. Sometimes the […]

Featuring Your Answers: Getting Your Leader, CEO, Executive to a Media Training Class

By Gerard Braud – It can be very difficult for public relations and media relations professionals to persuade their CEO to schedule a media training class. All excuses are thrown on the table, such as, “it’s too expensive,” or “I have just don’t have the time.”  In some cases, your leader may be embarrassed  or […]

Please Answer: How can you persuade your CEO to take a media training class?

By Gerard Braud –     Public relations and media relations professionals know how crucial it is to have spokespeople, executives, and CEOs media trained and ready for a media interview at any given moment. However, it can be difficult to get senior level executives or the leadership team to put media training on their calendar. […]

Sharing Your Tips: How long should a crisis communications plan be?

By Gerard Braud – How long should a crisis communication plan be? We posed the question earlier this week for corporate communications, public relations, and crisis communications professionals to answer. Watch today’s BraudCast video to hear what the pros had to say, as well as some of my crisis expert tips. Some experts commented on […]

Please comment: How long should a crisis communications plan be?

By Gerard Braud – Is a five page crisis communications plan long enough to communicate effectively on your darkest day? What about 12 pages? How can corporate communications professionals or crisis experts tell if a plan is detailed and thorough enough to walk you through the steps of managing your crisis? There are plenty of […]

Featuring Your PR Tips: What’s the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – On Monday we posed the question on the BraudCast YouTube Channel, “What is the best way to get in touch with a busy reporter?” Communications and public relations professionals know that it takes a well-established long-term relationship with the media in order to gain their attention. Busy reporters seem to be knocking at […]

Media Relations Question: What’s the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – The media are often difficult to get in touch with when you have something positive happening to your company, school, or organization, however, in a crisis, they are knocking at your door instantly.  Corporate communications and public relations professionals know how important it is to establish a good relationship with the media […]

What the Pros Advised: Should your company have a social media policy for employees?

By Gerard Braud – On Monday we asked for expert advice from corporate communications and public relations professionals. We posed the discussion question “Should companies have a social media policy for employees?” on our social media. Have you seen or heard of effective social media policies for employees? What were some of the positive or […]

Please weigh in: Should companies have a social media policy for employees?

By Gerard Braud – There is an abundance of human resource policies out there in the corporate world, but is your company or organization really covering the pressing issues that social media can raise? With today’s communications running at the speed of Twitter, your employees could present a reputation and revenue damaging crisis for your […]

What’s the Best Way to Talk to Your Spokesperson About Their Messed Up Media Interview?

By Gerard Braud –   Media interviews are not easy, especially when you put senior level executives, CEOs, and spokespeople in front of the camera who have not had proper media training. Today I am asking you, the BraudCast viewers and the Braud Communications blog readers, for your best advice for talking to a spokesperson after they […]

You Answered “Does the CEO Need to be the Spokesperson Each Time in a Crisis?”

By Gerard Braud – On Monday we posed this public relations discussion question, “Does the CEO need to be the spokesperson each time in a crisis?” Corporate communications and media relations professionals weighed in on this topic, sharing their opinions on our social media accounts. Today  I’m sharing their answers in my follow-up video, as well as my crisis […]

Please Share Your Thoughts: Does the CEO Need to be the Spokesperson Each Time in a Crisis?

By Gerard Braud – Does the CEO need to be the spokesperson each time in a crisis? Should they be the face of the company in each media interview or public statement? When should a media trained professional or public relations representative step in front of the camera? This week I am asking you for […]

Sharing Your Answers: What if Your Leadership Team Listens to Corporate Lawyers More Than the PR Team?

By Gerard Braud –   As a public relations professional, how do you make sure that your voice is heard? How do you ensure that senior level executives and CEOs value your expertise on media training and effective communications? On Tuesday we asked corporate communicators and PR professionals to weigh in on our weekly discussion question, “If […]

What Should You Do if Your Leadership Team Listens to Corporate Lawyers More Than the PR Team?

By Gerard Braud –   This week we are asking public relations and corporate communications professionals, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” How do you ensure that you get a seat at the table?  How do you jump through the […]

Sharing Your Tips: Is It Ever Appropriate to Talk Off the Record?

By Gerard Braud – This week we posed the question, “Is it ever appropriate to talk off the record to a reporter?” for corporate communications, public relations, and media relations professionals to answer on our social media accounts. They have weighed in and shared their expert advice, which we are now sharing with you in […]

Please share your thoughts: Is it ever appropriate to talk off the record?

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By Gerard Braud – Should you ever talk off the record to a reporter? This is a question we are posing on the BraudCast YouTube Channel for corporate communications, public relations, and media relations professionals. We are asking you to weigh in this week on our social media pages with your expert advice. Maybe you […]

Featuring your tips: Should companies have a social media policy for employees?

By Gerard Braud – We posed this question on our YouTube Channel earlier this week, asking for your expert advice: “Should companies have a social media policy for employees?” Your colleagues who specialize in communications, public relations, and crisis management weighed in this week discussing some of the ways that organizations could benefit from a […]

Question of the week: Should companies have a social media policy for employees?

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By Gerard Braud – This week and every week on the BraudCast YouTube Channel we are posing a question for corporate communicators and public relations experts. The question this week is, “Should companies have a social media policy for employees?” There are plenty of company policies regarding human resources and ethics, but is your company […]

Crisis Communications Tips: How Long Should a Crisis Plan Be?

By Gerard Braud – This week we asked corporate communicators and public relations professionals, “How long should a crisis communication plan be?” They have weighed in with their best tips on our social media accounts. Interestingly enough, not one contributor shared a certain number of pages that a crisis plan should be. Others emphasized that […]

Discussing Your Media Relations Tips: Is It Ever Okay to Ask a Reporter a Question?

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By Gerard Braud – Earlier this week we posed a discussion question for corporate communicators and public relations professionals. They have weighed in by posting on social media and in today’s video I am sharing their tips as well as my expert opinion. One of our contributors says it is sometimes okay to ask a […]

Is it Ever Okay to Ask a Reporter a Question?

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By Gerard Braud – News reporters and journalists often guide the media interview by asking questions to the interviewee, but is it ever okay for the interviewee to ask a reporter a question? Please share your comments on our social media and subscribe to the weekly question on the BraudCast YouTube Channel to participate each […]

Sharing Your Answers: Does the CEO need to be the spokesperson each time in a crisis?

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By Gerard Braud – Earlier this week we posed the question, “Does the CEO need to be the spokesperson each time in a crisis?” Crisis communications and media relations professionals weighed in on this topic, sharing their best advice on our social media accounts. Now I’m sharing their answers in my follow-up video, as well […]

Does the CEO need to be the spokesperson each time in a crisis?

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By Gerard Braud – Public relations professionals and corporate communicators: This week I am asking you for your bite-sized bits of best practices for this media relations issue. Does the CEO need to be the spokesperson each time in a crisis? Should they be the face of the company in each media interview or public […]

You Answered: What is the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – Public relations and communications professionals know that it takes a long term relationship with the media in order to grab their attention. That is why I asked for your bite-sized bits of best practices for getting in touch with busy reporters. Senior communicators weighed in on our social media accounts and […]

What is the best way to get in touch with a busy reporter?

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By Gerard Braud – For public relations professionals and corporate communicators, it can be difficult to grab the attention of the media.  I am asking for your bite-sized bits of best practices for getting in touch with busy reporters. This week and every week we seek your best communications practices on the BraudCast. Please share […]

Your answers: How do you best respond when people get angry on your social media site?

By Gerard Braud – Social media can be a double edged sword for your corporation, school, or organization. It can be very positive and very negative at times. This week I asked corporate communicators and public relations professionals how they best respond when people get angry on their company social media site. They shared their […]

How Do You Best Respond When People Get Angry On Your Social Media Site?

Angry Social Media Q11 Gerard Braud

By Gerard Braud – Social media can be a powerful tool for your customers and your audiences to voice their opinion about your corporation or organization.  This week I am asking corporate communicators and public relations professionals how they best respond when people get angry on their company social media site.  This week and every […]

Your answers: What is the Worst Way to Begin a News Release?

By Gerard Braud – This week we asked public relations and media relations professionals, “What is the worst way to begin a news release?” Corporate communicators weighed in on our social media pages, sharing the worst phrases they have heard.  Each week we seek your best communications practices on the BraudCast. Share your thoughts here […]

What is the worst way to begin a news release?

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By Gerard Braud – This week we are asking public relations professionals and media relations professionals, “What is the worst way to begin a news release?” What types of news releases get thrown in the trash by the media and your audiences?  Each week we seek your best corporate communications and crisis communications practices on the BraudCast. […]

Your answers: What role should your internal communications team play during a crisis?

By Gerard Braud – Earlier this week we asked corporate communicators and PR professionals, “What role should your internal communications team play during a crisis?” Your colleagues have commented on the BraudCast You Tube Channel, here on the blog, and on social media. Listen to their thoughts in the video below. Make sure to subscribe […]

What role should your internal communications team play during a crisis?

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By Gerard Braud – This week we are asking, “What role should your internal communications team play during a crisis?” Each week we seek your best corporate communications and crisis communications practices on the BraudCast.  If your organization doesn’t have an internal communications team and that team is you, what role do you play?  Comment here and […]

If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?

By Gerard Braud – Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” What are your best public relations and communications practices to ensure that your voice […]

You answered: Are News Releases Dead?

By Gerard Braud – This week we asked corporate communicators and public relations professionals all over the world, “Are news releases dead?” Are they an effective way to communicate to the media and your audiences? Here is what your colleagues said.  Make sure to subscribe here to the weekly question so you can contribute next week.     […]

Are news releases dead?

Are news releases dead?

By Gerard Braud – Our question for discussion this week is “Are news releases dead?” Corporate communications and public relations professionals may have various opinions on this topic regarding the best way to communicate effectively to their audiences and the media. Please comment and subscribe here to the weekly question, as well as view your colleague’s answers […]

You answered: How do you talk to your spokesperson after they have messed up their media interview?

By Gerard Braud – Does one bad media interview ruin a career? Earlier this week I asked corporate communications and media relations professionals for their best advice for talking to a spokesperson after they have screwed up in a media interview. In this follow-up video, I am sharing your comments and best practices you shared on […]

How do you talk to your spokesperson after they’ve screwed up in a media interview?

By Gerard Braud – This week I am asking public relations and media relations professionals for their best advice for talking to a spokesperson after they have screwed up in a media interview. That’s right, an awkward and uncomfortable discussion to have. Make sure to comment and subscribe here to the weekly question, as well […]

You answered: What is your best tip for writing a great quote for a news release?

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By Gerard Braud – Earlier this week we asked corporate communications and public relations professionals to share their best advice on how to write a great quote for a news release.   It’s no easy task to effectively communicate to your audiences using great quotes that the media can use. You and your colleagues weighed in, […]

What is your best tip for writing great quotes for news releases?

By Gerard Braud – Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “What is your best tip for writing great quotes for news releases?” As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases is not an easy […]

Should social media be a part of your crisis communications plan and strategy?

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By Gerard Braud – It is time for you to voice your opinion on crisis communications plans and strategy. Each week we seek your best PR practices on the BraudCast. Your discussion question is, “Should social media be a part of your crisis communications strategy?” Social media has changed the way that media relations and public […]

BraudCast Question: How do you effectively talk to your spokesperson after they have screwed up in a media interview?

Media Interview Spokesperson Gerard braud

By Gerard Braud – This week the BraudCast question is, “How do you effectively talk to your spokesperson after they have screwed up in a media interview?” This can be quite a daunting task for a public relations professional.  It can be uncomfortable and awkward. That is why I am asking public relations and media […]

BraudCast Answer: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – Some communicators are still trying to make a case to their executives to use social media for their organization.  They may be trying to persuade their senior level executives or their board members that social media is not just a form of outbound marketing, but it can be used strategically for […]

BraudCast Question: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – This week the BraudCast question is, “How do you get your executives to buy into the concept of using social media if your organization is not yet using it?” Your executives may be more traditional in their communication skills. They may be hesitant about opening their organization up to harsh criticism online, […]

BraudCast Answer: What is your best advice to persuade your executives or CEO to take a media training class?

By Gerard Braud – It can be extremely difficult for public relations and corporate communications teams to convince their CEO or executives that one bad interview can severely harm their reputation or revenue. This week the BraudCast question was, “What is your best advice to persuade your executives or CEO to take a media training […]

BraudCast Question: What is your best advice to persuade your executives or CEO to take a media training class?

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By Gerard Braud – CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. Public relations professionals and internal communications professionals often have a difficult time getting their CEO or executives to put media training on their calendar. […]

BraudCast Answer: When should your CEO be your spokesperson?

By Gerard Braud – Public relations professionals and corporate communications managers have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Listen to the video to hear their responses as well as my professional recommendations then share your thoughts. This question is one of a series of debates […]

BraudCast Question: When Should Your CEO Be Your Spokesperson?

CEO spokesperson Gerard Braud

By Gerard Braud – Some public relations professionals and corporate communicators argue that the CEO should always be the spokesperson for effective communications, while others say it should be a public relations professional. When is it appropriate for the CEO to be the corporate spokesperson? Please share your opinion with us. This question is one […]

BraudCast Answer: How quickly do you need to issue a public statement when a crisis happens?

Companies, schools, and various organizations often spend hours writing press releases from scratch and reviewing them with their public relations managers and legal teams before they are ever presented to the media or to their employees. This slow process causes the media to become impatient and begin interviewing speculating eyewitnesses on the street, who may only make your […]

BraudCast Question: How quickly do you need to issue a public statement when a crisis happens?

Braudcast public statement

Organizations often spend hours writing press releases and public statements and reviewing them with their public relations professionals and legal teams before they are ever presented to the media. This only allows the media to become impatient and frustrated and eyewitnesses to begin speculating.  For effective crisis communications and employee communications, how fast should a company release a […]

BraudCast Answer: Who should be your spokesperson in a crisis?

Braudcast Answer- Who should be your spokesperson

Some experts say a media trained public relations professional should take the lead as the spokesperson in a crisis, while others suggest a sympathetic statement from a senior executive or CEO. From a crisis management standpoint, this topic is crucial considering a bad media interview can only worsen your crisis, damage your reputation and harm your […]