Tutorial #21 Great New Technology for Uploading Videos to the Web During Your Crisis

Tutorial #21 by Gerard Braud– In this series of tutorials I have reviewed the basics on getting great audio, perfecting your lighting, and how to hold your smart device. In this tutorial, I am taking it a step further to show you some of the latest pieces of equipment I purchased that make iReporting or […]

Tutorial #17 Using Skype as Part of Your Crisis Communications Plan

Tutorial #17 by Gerard Braud – As more media outlets cut back on the size of their news staff, they are seeking more videos provided by eyewitnesses or experts. This is where you come in… and this creates a huge opportunity for you. I am publishing this series of tutorials to show corporate spokespeople, public information officers […]

Tutorial #15 How to Prepare for a Live Skype Interview with Local or National Media

Tutorial # 15 By Gerard Braud – In this series of 23 articles and videos, you will learn the skills needed to film and publish an online news report video about your crisis. If your event is newsworthy and your video is shot professionally, it could lead to a live interview with local or national […]

Tutorial #13 How to Get Good Audio for Your Crisis Communications Videos

Tutorial #13 By Gerard Braud – Creating smartphone or iPad videos for effective crisis communications is something that is not being done by enough Public Information Officers (PIO), Emergency Managers, government officials or corporate spokespeople. Quite possibly, these groups of people are not creating videos because they have not been trained in doing so.  This […]

Tutorial #12: How to Create Proper Lighting When Creating Videos on Your Smartphone

Tutorial # 12 By Gerard Braud – Public relations professionals, emergency managers, corporate spokespeople and public information officers (PIO) need to create quality smartphone videos to communicate with their audiences effectively during their crises. Among many elements to consider when creating your own smartphone video, lighting is another tricky, but crucial one. After viewing this […]

Tutorial #11: Where to Look When Using Your iPhone or iPad for a Smartphone Selfie Video

Tutorial #11 By Gerard Braud – Learning to properly shoot smartphone videos as part of your crisis communications and media relations strategy is a skill every corporate spokesperson, Public Information Officer (PIO), or public relations professional should practice and perfect. You will want to also include training for your emergency manager who heads your emergency […]

Tutorial #10 How to Manage the Expectations of Your Audience When Shooting Smartphone Videos During Your Crisis

Tutorial #10 By Gerard Braud – When making smartphone videos or CNN iReports, you need to plan your storytelling. Whether you are  communicating as a public relations spokesperson,  a Public Information Officer (PIO) for a federal or state agency, or for state, county or local government, it is crucial to manage the expectations of your […]

Tutorial #9: Smartphone Videos for Crisis Communications Start by Saying the Right Thing

Tutorial #9 by Gerard Braud – This tutorial is part of a series of articles posted in the month of June that explain how to be a good iReporter and how to make CNN iReports, or smartphone videos a vital part of your crisis communication and media relations strategy. The tutorials are more relevant than […]

Tutorial #8: Telling Compare and Contrast Stories to the Media During Hurricane Season

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Tutorial #8 by Gerard Braud – As mentioned in all my tutorials this month, my goal for you, if you are a spokesperson, public relations expert, or Public Information Officer (PIO) for a government agency, is to make iReports part of your crisis communication and media relations plan. Now I’m asking you to think in […]

Tutorial #7 How You Can Be the Source of Breaking News During Hurricane Season

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Tutorial #7 by Gerard Braud – This month when you visit this blog, you will learn secrets about how and why you should be crazy about iReports and using smart phones and tablets to broadcast to the world. In this blog in particular, you can learn how you can be the source of breaking news […]

Tutorial #6: Crisis Communications Technology for Hurricane Season

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Tutorial #6 by CNN iReporter Evangelist Gerard Braud – In order to shoot your own videos to tell the story of your crisis, it is crucial that you have the right technology. Having the right crisis communications tools will help you communicate quickly and effectively to your audiences on your darkest day, whether your organization faces […]

Tutorial #5: Hurricane Season Crisis Communications Lessons from Hurricane Isaac

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Tutorial #5 By CNN iReporter Evangelist Gerard Braud – So far this month, we have reviewed why you should be a CNN iReporter, or at the very least why you should learn to effectively shoot your own smartphone videos. We have learned how to set up your CNN iReporter account and how to determine what is […]

Hurricane Season Tutorial #4: When Shooting Smart Phone Videos Consider “What is News?”

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Tutorial #4 By Gerard Braud, CNN iReporter Evangelist – Creating and filming your own CNN iReports or smartphone videos is a useful tool for communicating with the media, your employees, your customers, and key stakeholders in your crisis. Not only is it a useful tool during hurricane season, but it is useful during any crisis […]

Tutorial #3: How to Plan for Your Next Hurricane on a Clear Sunny Day

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Tutorial #3 CNN iReporter Evangelist Gerard Braud Everyday in June I will be sharing tutorials for effective crisis communications during hurricane season.  The lessons apply to tornadoes, floods, blizzards, and other natural disasters. The future of crisis communications is in video, particularly CNN iReports, which allow organizations to tell the story of their crisis to their […]

Tutorial #2 Lessons from Game Changing Crisis Communications for Hurricane Season

Tutorial #2 Still image Gerard Braud

Tutorial #2 by Gerard Braud, iReporter Evangelist With hurricane season upon us, and other violent weather such as floods, hail, and tornadoes hitting much of the United States this time of year, we are focusing on how to effectively use video to communicate in a crisis. Today’s lesson stems from what we learned eight years […]

Hurricane Season Crisis & Emergency Communications: Why You Should be a CNN iReporter

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By Gerard Braud — The future of crisis and emergency communications in hurricanes, natural disasters and other weather related events,  is in creating CNN iReports. It is a brilliant way to add to your crisis communications and media relations strategy. This strategy is perfect for public information officers (PIOs), emergency managers, and any corporate communications […]

PRSA Workshop Resources

As a PRSA member, here are some additional resources and links to supplement our program on social media, crisis communications, and secrets to effective communications when “it” hits the fan. 1) A copy of my First Critical Statement can be downloaded with this link. To download it for free, enter the coupon code CRISISCOMPLAN An […]

Tutorial #23: Now is the Time for PIOs and Official Spokespeople to Embrace and File CNN iReports

Tutorial #23 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #22: Keep it Short

Tutorial #22 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #21: Great New Gadgets for iReporting and Web Videos

Tutorial #21 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #20: Crap is King

Tutorial #20 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #19: How to Shoot and Why to Send B-Roll to CNN

Tutorial #19 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #18: How You Can Create Great Videos Holding Your iPad or iPhone at Arm’s Length

Tutorial #18 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #17: Using SKYPE.com for Live Reports on CNN & HLN

Tutorial #17 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #16: The Secrets to Adding Movement to Your Web Videos

Tutorial #16 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #15 Determining When to Use Ear Buds and Headphones for Interviews on Your iPad or iPhone

Tutorial # 15 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis […]

Tutorial #13 The Secrets to Good Audio for Your Web Videos

Tutorial #13 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

CNN iReport Tutorials Index

Tutorial #3 Still Gerard Braud

(Perspective: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is an index of a series of 23 lessons that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.)     […]