Tutorial #14 How to Frame Your Crisis Communications Videos Properly

Tutorial #14 By Gerard Braud – Crisis communications videos are rarely created by corporate spokespeople, government officials, emergency managers, or public information officers (PIO). However, they are an extremely effective way to communicate with your audiences in a crisis. You can be the official spokesperson and speak directly to the media about your crisis, rather […]

Tutorial #13 How to Get Good Audio for Your Crisis Communications Videos

Tutorial #13 By Gerard Braud – Creating smartphone or iPad videos for effective crisis communications is something that is not being done by enough Public Information Officers (PIO), Emergency Managers, government officials or corporate spokespeople. Quite possibly, these groups of people are not creating videos because they have not been trained in doing so.  This […]

Tutorial #10 How to Manage the Expectations of Your Audience When Shooting Smartphone Videos During Your Crisis

Tutorial #10 By Gerard Braud – When making smartphone videos or CNN iReports, you need to plan your storytelling. Whether you are  communicating as a public relations spokesperson,  a Public Information Officer (PIO) for a federal or state agency, or for state, county or local government, it is crucial to manage the expectations of your […]

7 Frightening Media Realities for Public Relations

9866FC2E-26CB-4F4A-9366-0079E19FDD8E[1]

By Gerard Braud –- As the media changes, your media relations strategy must change with it. We covered these changes and strategies in detail at the International Association of Business Communicators (IABC) conference in San Francisco during my Monday morning workshop, #IABC15 The Changing Media Landscape. For those of you who attended the workshop, this […]

Tutorial #3: How to Plan for Your Next Hurricane on a Clear Sunny Day

Click Image to Watch Video

Tutorial #3 CNN iReporter Evangelist Gerard Braud Everyday in June I will be sharing tutorials for effective crisis communications during hurricane season.  The lessons apply to tornadoes, floods, blizzards, and other natural disasters. The future of crisis communications is in video, particularly CNN iReports, which allow organizations to tell the story of their crisis to their […]

Hurricane Season Crisis & Emergency Communications: Why You Should be a CNN iReporter

Click here to watch video

By Gerard Braud — The future of crisis and emergency communications in hurricanes, natural disasters and other weather related events,  is in creating CNN iReports. It is a brilliant way to add to your crisis communications and media relations strategy. This strategy is perfect for public information officers (PIOs), emergency managers, and any corporate communications […]

6 PR Questions: Are You a Rug or a Flying Carpet?

By Gerard Braud – In your public relations and communications role, which are you? Are you a rug or a flying carpet? My dream is for you to soar as a PR expert, being both a thought leader and a brilliant, innovative, practitioner of your craft. My fear is that you let the so-called leaders […]

3 Key Human Resources Considerations & 5 Strategies for Employee Communications in a Crisis

By Gerard Braud – You’ve heard HR leaders and executives say it many times, “Our employees are our number one asset.” If this is true, should those same employees also become your most important audience when a crisis strikes? An increasing number of HR departments are taking the lead in crisis communications planning to make […]

Media Interview Mistakes of Jeb Bush: The Sequel

jebbushreno

By Gerard Braud – In yesterday’s blog we talked about the impact a bad media interview can have on a spokesperson, whether it is a candidate running for office or a corporate executive. In the article, we examined presidential candidate Jeb Bush and his interview with Fox News. One additional aspect of a bad interview […]

5 Crisis Communications Lessons from Dr. Oz

booklesson gerard braud

By Gerard Braud – Dr. Mehmet Oz is in crisis communications mode. He has been making headlines in the media as medical colleagues criticize him for advice he gives and things he says on his syndicated television program. His hometown newspaper, the New Jersey Register, asked for my opinion on how Oz has begun to […]