Burger King Twitter Account Hacked: A Whopper of a Mess

Gerad Braud Burger King

By Gerard Braud In 2013 there is no excuse for such failed crisis communications. Any and every company should be ready to make a public statement on any crisis in one hour or less. It is good public relations; it is good media relations; it is good crisis communication; it is good social media crisis […]

The Worst Speech in the World

The Worst Speech in the World By Gerard Braud ©2012 Diversified Media, LLC dba Gerard Braud Communications Preamble: CEOs and executives use far too many buzzwords and clichés. Soon the bad language infects the entire company. So when the International Association of Business Communicators asked me to present a session called, “Don’t Say That! Say This!,” I went to LinkedIn and […]

Media Training and Crisis Communications Tip: Reporters Will Interview Anyone Who Will Talk (Who Are Often People with No Teeth and Live in Trailers)

isis-Communication-Plan-In-Action-Braud Communications

Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. And let’s realize that while hoping to someday fulfill the dream of home ownership, many people live in an affordable alternative – a mobile home. Let’s also recognize that […]

Virginia Tech Shooting Today: Crisis Communications Case Unfolding – Social Media Impact

Virginia Tech Shooting - Gerard Braud blog

Virginia Tech has another school shooting today. Two have died. Please keep these people in your prayers today. For those who are students of Crisis Communications – both university students and public relations professionals wishing to learn more about proper crisis communications in the age of social media – today is sadly one of those […]

Media Training and Crisis Communication Training: The Myth about 3 Key Messages

Media Training Key Messages

Media training teaches the concept of identifying your “3 Key Messages.”  In other words, what are the 3 most important things you need to communicate during your interview with the reporter? But what exactly is a key message? Is it a bullet point? Is it a talking point? Is it a set of words that […]

Media Training Coach Tip: The Facts Don’t Matter

gerard braud media training facts

One day, as a joke in the newsroom, I uttered the phrase, “Don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I wanted my story to be […]

Don’t Talk to the Media – Gerard Braud’s New Media Training Book

Gerard Braud Author Book

Gerard Braud outlines the 29 Secrets you need to know before you open your mouth to a reporter. Get more details at: http://www.donttalktothemedia.com/

University of South Florida Gunman

University of South Florida in Tampa — A story is unfolding about a possible gunman on campus. It appears text messaging and loud speakers are being used on campus. The school has a notice on their home page. Good use of the website. http://www.usf.edu/index.asp I have not yet found a news release in their online […]

An April Fool Who Lost His Crisis Communications Plan

Imagine you invest lots of time and money to develop and write your crisis communications plan, then you lose it. It’s happening more often than you might think. To find out how and why this is happening, take a listen to today’s BraudCast.

Gerard’s Top 5 Tips for 2009 – Day 5 – Social Media Training

In 2009 I think you need to introduce Social Media Training where you work. I started teaching Social Media Training for 2 reasons and the classes generally take 2 forms. One form is to teach executives and blog leaders the proper way to communicate in online forums. The second form is to help executives realize […]

Gerard’s Top 5 Tips for 2009 – Day 4 – Social Media Yea or Nay?

Social Media is such a big topic for 2009 that I think I need to cover it in two aspects. Today we’ll look at defining it, determining if and when it should be used, and explore why 2009 may be a great year to add, use or increase your social media. Tomorrow we’ll look at […]

Gerard’s Top 5 Tips for 2009 – Day 3 – Wordsmith Wednesday

For 2009 I encourage you to join the legion of followers who partake in a little something I invented called Wordsmith Wednesday. The reason I invented Wordsmith Wednesday is twofold. First, I hate jargon and there is way too much jargon in organizational communications these days, whether you are with a corporation, government agency or […]

Gerard’s Top 5 Tips for 2009 – Day Two – Can We Talk?

Your executives will be talking more in 2009 and so will your employees. With the economic issues we all face, the media and employees will be asking tough questions… perhaps the toughest your executives have ever been asked. And when times are tough, employee morale can go down and employee talk can turn negative, further […]

Gerard’s Day 1 Tip for 2009 – Dealing with the crisis

Welcome to the New Year. Generally, the New Year is a time of great optimism, but heading into 2009 there is a lot of uncertainty. It’s going to be especially challenging for a lot of people in public relations, so I’ve put together this short 5 part series to provide some guidance to communications professionals […]