by Gerard Braud So which of the three statements issued by United CEO Oscar Munoz should we believe? Monday he said, “This is an upsetting event to all of us here at United. I apologize for having to re-accommodate these customers.” Later on Monday in a statement to employees he said, “While I deeply regret […]
By Gerard Braud Are you constantly amazed by how companies unsell you as a customer? Think about the millions of dollars spent and hours invested trying to get you to buy. Then in a heartbeat, they unsell you. When will companies learn to Stop Unselling? United Airlines had done just that with the video of […]
Should you sit with your hands folded together? If you are standing, should they be clasped as well? Or should you make the appropriate hand gestures as you speak? What could your nonverbals be saying about you during your media interview? It may seem like a simple question, but every minute detail counts when you […]
By Gerard Braud (Editor’s note: You can learn more about this topic by attending Gerard Braud’s pre-conference session at the IABC World Conference in New Orleans. Register for only $250 today. “Rise to Perfection in Media Interviews” on Sunday, June 5, 2016 from 1:30–4:30 p.m.) Have you ever put a spokesperson through media training, only […]
Corporate Communicators Answered: What Do You Do When Leadership Listens to Lawyers more than the PR Team?
By Gerard Braud – This week we asked you for your best public relations practices, like we do every week on the BraudCast. We wanted corporate communicators and PR professionals to weigh in on the question, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do […]
As we approach Thanksgiving in the U.S. I’d like to express my gratitude to all of you with whom I’ve had the pleasure of meeting and working with in recent weeks and months. At each conference where I’ve been a speaker since September, I’ve promised various free resources to help you become an expert in […]
By Gerard Braud – In the world of crisis communications many will offer the expert advice that recovery is about reputational damage and repair. In the current political race for governor in Louisiana this week, the outcome will be decided on the consideration of how long reputational damage lasts and if a request for forgiveness […]