What crazy employee act on social media caused a company to write or change their social media policy?

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Generic social media policies can be spread across social media from consultants and public relations professionals. How can you tell if these cover all of your bases thoroughly? Employees may act out of line on social media in so many ways, throwing your organization, company, or school into the midst of a crisis. For the best […]

Is Facebook an Effective Communication Tool for Businesses?

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Social media tips can be spread across social media from consultants and public relations professionals. Communication tips can come from industry professionals, online articles, or it may come from your former or current educators.  So, what are your thoughts on these daily influxes of information? Does using social media for internal and external communications help businesses or […]

Rethink Social Media Crisis Communications

Crisis Scenario "When It Hits the Fan"

By Gerard Braud Do you follow the herd or do you set your own course? The “herd” mentality of social media is finally changing. Which herd were you originally in? Which herd are you in now? In public relations and marketing, the headline could have read, “Gerard Braud Is the Social Media Lone Wolf.” It […]

If someone writes something negative on your corporate Facebook page, should you delete it?

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This week, crisis communications expert Gerard Braud polls social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” We want to hear your expert public relations tips this week! From disgruntled customers to even disgruntled employees, your corporate Facebook page is a very public platform for voicing […]

You answered: Should social media be a part of your crisis communications strategy?

By Gerard Braud – Social media has changed the way that corporate communicators must react to effectively manage a crisis. This week public relations and media relations professionals from all over the world shared their advice on whether or not social media should be part of their crisis communication strategy. Their expert opinion is featured today and every week on the […]

When Crisis Strikes: 3 Ways to Think, Act, and Communicate Like a Reporter

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– By Gerard Braud You can’t turn on the television without a major crisis, tragedy, or disaster dominating the 24-hour news cycle. Through what lens do you view these events? If you’ve never done so, try to watch events unfold with the eyes of a crisis communications expert. Focus on deadlines, timing, and how quickly, […]

IABC Calgary Conference Podcast: Top Takeaway Crisis Communications Lessons

Delivering the closing keynote for IABC Calgary. Taking off my pants to prove a point  about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs.

As a keynote speaker at the IABC Canada-West Region Conference, I was asked to do a podcast discussing crisis communications lessons for public relations and communications professionals.  Vice President of IABC Calgary, Will Tigley interviews me to talk about crucial communications issues in today’s industry. Here were a few of the major crisis communications planning aspects to […]

BraudCast Answer: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – Some communicators are still trying to make a case to their executives to use social media for their organization.  They may be trying to persuade their senior level executives or their board members that social media is not just a form of outbound marketing, but it can be used strategically for […]

BraudCast Question: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – This week the BraudCast question is, “How do you get your executives to buy into the concept of using social media if your organization is not yet using it?” Your executives may be more traditional in their communication skills. They may be hesitant about opening their organization up to harsh criticism online, […]

Hurricane Katrina Truth #3– Stop Repeating the Problems

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By Gerard Braud – On the 10th anniversary of Hurricane Katrina devastating New Orleans, and coastal Louisiana and Mississippi, I’m reflecting on the old adage that says, “The definition of insanity is doing the same thing over and over, yet expecting different results.” New Orleans can easily flood from another hurricane. I wrote about that […]

7 Frightening Media Realities for Public Relations

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By Gerard Braud –- As the media changes, your media relations strategy must change with it. We covered these changes and strategies in detail at the International Association of Business Communicators (IABC) conference in San Francisco during my Monday morning workshop, #IABC15 The Changing Media Landscape. For those of you who attended the workshop, this […]

Social Media Collides With Mainstream Media: The Changing Landscape of Media Interviews in Good Times & Bad

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By Gerard Braud – As social media and smart phones expand their reach, we are seeing a seismic shift that is sending tremors through the mainstream media landscape. This is creating both new challenges, as well as new opportunities for media spokespeople. Capitalizing on the opportunities requires you to adopt new approaches, learn new skills […]

Hurricane Season Crisis & Emergency Communications: Why You Should be a CNN iReporter

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By Gerard Braud — The future of crisis and emergency communications in hurricanes, natural disasters and other weather related events,  is in creating CNN iReports. It is a brilliant way to add to your crisis communications and media relations strategy. This strategy is perfect for public information officers (PIOs), emergency managers, and any corporate communications […]

6 PR Questions: Are You a Rug or a Flying Carpet?

By Gerard Braud – In your public relations and communications role, which are you? Are you a rug or a flying carpet? My dream is for you to soar as a PR expert, being both a thought leader and a brilliant, innovative, practitioner of your craft. My fear is that you let the so-called leaders […]

Crisis Communications Through Technology and Social Media: The Earthquake Video

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By Gerard Braud – The day is coming when you will need to be an expert in crisis communication using smart phone technology and social media. Actually, you should already be an expert and it is just a matter of time before we discover if you are prepared. Saturday morning I turned on the Today […]

When “It” Hits the Fan: Effective Crisis Communication for the Chemical Industry

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By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the Chemistry Council of New Jersey at their 2015 Conference. You can view today’s handout here. The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in […]

ESPN – The Clock is Ticking #FireBrittMcHenry: It’s Not About Forgiveness, But About Character

By Gerard Braud – The clock is ticking for ESPN. Will they put Britt McHenry back on the air after a 7-day suspension due to her viral video rant? In many crisis situations, an expert might counsel both the offender and her employee on ways to 1) say I’m sorry and 2) to make amends. […]

When “It” Hits the Fan: A Crisis Communication Lesson on Speediness

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By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the SynGas 2015 Conference in Tulsa. You can view today’s handout here. The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in public relations, that […]

#FireBrittMcHenry: The ESPN Media & Social Media Crisis

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By Gerard Braud– How would you or your company handle the situation if one of your employees did what ESPN reporter Britt McHenry did? A media and social media crisis has been created for ESPN and McHenry when a video was posted that showed McHenry berating an employee of an auto towing company. At this […]

In Defense of Social Media

By Greg Davis – [Editors Note from Gerard Braud – Today we have a guest blog from Greg Davis of Arkansas Valley Electric Cooperative. Greg wrote this as a follow up to my March 5, 2015 blog about utility companies avoiding a crisis by communicating with customers who take their complaints about high electric bills […]

Social Media When “It” Hits the Fan

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By Gerard Braud – Why are so many powerful people oblivious to the potent, negative power of social media? Every day there is a new crisis communication case study and today it is from Aaron Schock, who has resigned as Congressman from Illinois. Schock created his own crisis with excessive selfies and posts on social […]

Brand Judgment Day

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By Gerard Braud – Judgment day in the Biblical sense is the Godly determination of your fate at the end of time. We’ve been taught that we do not know the hour or the day of our death or judgment. But in the world of your brand, your products, and your services, we do know […]

Cold Facts About High Bills: Crisis Communications Tips for Angry Customers

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By Gerard Braud – Today’s crisis communications tip looks at what happens when angry customers take to Facebook to complain about your company. Complaints on your Facebook page or complaints on a Facebook group page built for and by the complainers is creating public relations problems for companies. All of us can learn from this […]

Did the SNL ISIS Skit Go Too Far? A Lesson in Opinion Based Crisis Communications

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By Gerard Braud – In the classic sense, it is not a crisis, but there is an underlying crisis communications lesson regarding the Saturday Night Live sketch on February 28, 2015. Social media is buzzing with opinions about whether SNL went too far. SNL mocked a commercial where a father drops his daughter at the […]

When “It Hits the Fan: Effective Communications for Critical Times

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By Gerard Braud – The need for crisis communication has never been greater. The need for speed in crisis communications has never been greater. The reality is that if you experience an incident that the public knows about, you should be communicating to them about it in one hour or less. The biggest problem with […]

Crisis Communication & Media Hide and Seek: The ExxonMobil Torrance Refinery Explosion

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By Gerard Braud – Where is the ExxonMobil news release for the ExxonMobil Torrance Refinery explosion? An explosion is a crisis, which requires expert crisis communications. The media would expect information on the corporate news release page. Media want it fast and easy to find. But look what you find on the ExxonMobil news release page […]

Crisis Communications & Media Relations Strategies for Winter Storm Juno

By Gerard Braud Good media interview skills, a properly written crisis communications plan, and command of technology will be critical in the next few days as winter weather moves across the United States, especially into the Northeastern states. Good crisis communications means now is the time to begin managing the expectations of your customers, citizens and employees. Many […]

Social Media Force Fit at KFC

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By Gerard Braud A soft drink cup at KFC screamed, “SOCIAL MEDIA FORCE FIT,” as I munched on my original recipe drum stick. The cup had the hashtag “#HowDoYouKFC?” Nothing says uncool like adults trying to get young people to be cool by doing something uncool in an attempt to be cool. (Did you follow […]

Ebola Crisis Communication Planning and Crisis Management Planning

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Is it too soon to talk about your Ebola crisis communications strategies and plan? A New York based public relations professional asked me that question today. I responded by saying, “Why wait? One week ago no one in Dallas gave Ebola crisis communications a second thought. Today, at lease 14 businesses and government entities have […]

Social Media Complicates Ebola Crisis Communications

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By Gerard Braud [ If you’ve come to read this crisis communications post via a link by Agnes, please read my full response and rebuttal to her via this blog update. ] A glance at the Emory Healthcare Facebook page magnifies the complexities of crisis communications in the age of social media. I’m not a huge […]

Crisis Communications Management: The Ebola Expert vs. The Social Media Celebrity Alarmist

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By Gerard Braud Social media complicates crisis communications, especially when an expert is pitted against alarmists and detractors on social media. Crisis communications and crisis management get more difficult when the social media alarmist is a celebrity. Donald Trump has taken to his Twitter account to say that people with Ebola should not be brought […]

A Crisis Plan vs. a Crisis Communications Plan

By Gerard Braud One of the greatest problems in crisis management today is a lack of consistent definitions and names for the various plans needed by a business. You may read this and recognize you don’t have what you need. Crisis Plan Many companies have a document that they call a “Crisis Plan.” What they […]

Disturbing Television Media Trend Bonus #8: Bad Imitation is Not Flattery

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By Gerard Braud It has been said that imitation is the sincerest form of flattery. But in television news, imitation is usually the sincerest form of panic and desperation. Case in point: On June 3rd the Today Show’s Al Roker planted a prize in a park in Dallas, Texas, then gave out clues on Twitter […]

Disturbing Television News Trend #6: Social Media Backlash

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By Gerard Braud Social media is like a compass. A compass has 360 degrees or points on it. If you face one direction, the opposite direction is 180 degrees from you. In social media, any time you take a position on a topic, you can be assured that someone else has an opinion 180 degrees […]

Disturbing Television News Trend #5: Caught on Video

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By Gerard Braud For three decades I’ve used the sarcastic mixed metaphor, “If a tree falls in the woods and it is not caught on video tape, is it news?” Never has this been more true than in today’s camera phone and social media sharing world. In the world of news, print can tell any […]

Social Media for Crisis Communications: Social Media Confusion in Crisis Communication

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By, Gerard Braud It is difficult to control what gets said on social media during a crisis. Often, the misinformation that is spread rapidly on social media causes panic and potential harm. Let’s look at a case study of Twitter gone bad when it hits the fan. When the Virginia Tech shooting occurred, Twitter was just […]

The Social Media Force Fit Versus the Right Fit for Crisis Communications

By Gerard Braud Your parents probably taught you there is a right place and a wrong place for everything. That is true for crisis communication and for social media. Many Gen X & Gen Y communicators think the bulk of their crisis communications can be done exclusively through social media. I disagree for many reasons. […]

Social Media for Crisis Communications: Social Media as the Cause of Your Crisis

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By Gerard Braud As we examine the leadership gap, the generation gap, and shiny new object syndrome, let’s note that in many cases, in the world of crisis communications, social media can be a greater source of bad than good. The fact that a citizen can post a picture of a plane crash before the […]

Social Media When It Hits the Fan: NRECA Connect ’14 Conference Teach Back

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By Gerard Braud Last week at the NRECA Connect 14 Conference in San Antonio, Texas, you participated in the  “Social Media When It Hits the Fan” presentation. Now I want to help you encourage your co-op managers to be better prepared for crisis communications, as well as to better understand social media and where social media […]

Social Media, Crisis Communications and the Severity Level of Your Crisis

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By Gerard Braud In every crisis communications plan that I write for a client, I have a page that establishes a severity level for the crisis. Traditionally the severity level is determined by injuries and/or fatalities, as well as the speed at which media cover the event, as well as how long the event remains in […]

Social Media for Crisis Communications: Social Media for Crisis Communication and the Generation Gap

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By Gerard Braud As we discuss social media as a crisis communication tool that allows you to reach your core audience, this is a good time to explore what I will describe as both the leadership gap and the generation gap, that social media presents. People in leadership positions, traditionally perform poorly in a crisis because […]

Social Media When It Hits the Fan: Follow-up for NRECA Connect 14 Conference

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By Gerard Braud Here are your Free Crisis Communications Plan resources we discussed during my NRECA conference presentation in San Antonio last week. Free Resource #1 To download a Free copy of the First Critical Statement used in my Crisis Communications Plan, use the coupon code CRISISCOMPLAN when you select the item from my shopping cart. […]

Social Media for Crisis Communications: Why Social Media is Great in a Crisis for Search Engine Optimization

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By, Gerard Braud When a crisis happens, people go to the Internet looking for information about your crisis. If your company, government agency or non-profit organization is experiencing a crisis, you want to control the flow of official information through effective crisis communicationand a good Crisis Communications Plan. (See How to Write a Crisis Communications Plan.) […]

Social Media for Crisis Communications: Crisis Communications and Social Media When You are a Little Part of a Big Story

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By,  Gerard Braud Sometimes your company, government agency or non-profit organization experiences a crisis that is isolated just to your organization. Sometimes, your organization is part of a much bigger crisis, and while you have serious crisis issues to communicate, you are not the biggest part of the story. Social media is a terrific way to […]

Social Media for Crisis Communications: Combining Technology & Social Media for Crisis Communication

Gerard Braud Media Training and Crisis Communication with IPad IPhone

By Gerard Braud With no electricity for 5 days and 6 feet of water from Hurricane Isaac surrounding my house on the shore of Lake Pontchartrain near New Orleans, I became the go-to correspondent for CNN & The Weather Channel. Using only my iPhone, Skype and 3G, I was able to send reports first to […]

Social Media for Crisis Communications: The Social Media Listening Post in Crisis Communication

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By Gerard Braud Let’s look at several case studies to understand the impact of social media when “it” hits the fan. Social media allows us to communicate in a crisis; social media fails on us during a crisis; social media can cause a crisis. Where do we start? Think of social media first as a […]

Social Media for Crisis Communications: Social Media Relationships Before Your Crisis

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By Gerard Braud In considering social media and crisis communication, let’s all agree that social media may cause your actual crisis. Other times, your crisis may be of your own making and social media then amplifies the crisis because of the chatter created in cyber space. Social media at its worst, clusters mean, anonymous people […]

Social Media for Crisis Communications: Are You a Social Media Hypocrite?

By, Gerard Braud As we talk about social media for crisis communication, we have to consider whether your audience uses social media and how they use it. But before we talk about them, we should talk about you and your personal social media habits. Some companies have no Facebook page, no Twitter, and no YouTube […]

Social Media for Crisis Communications: Effective Communications for Critical Times (Like When “It” Hits the Fan)

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By Gerard Braud (Jared Bro) It is a challenge for public relations and crisis communication. In every workshop I teach, people ask, “How should a public  relations team, company, non-profit or government agency best use social media for crisis communication?”  They ask it from New Orleans to New York and everywhere in between. I respond […]

Getting Ready to Get Ready to Get Started to Begin

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by Gerard Braud Corporate public relations moves too slow. Not a day goes by that I don’t have a phone call with a public relations person who is telling me what they can’t do and why they can’t do it. This trend concerns me gravely. I call this getting ready to get ready to get […]

How Public Relations People Judge Success: One Monumental Secret to Achieving More Success in the Coming Year

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By Gerard Braud Public relations and communication professionals on a global basis are experts at creativity. One cute, creative holiday letter I received spoke volumes about how public relations people judge success and the urgent need for public relations people to rethink their approach. The card was a creative spoof of the dreaded “holiday letter” […]

“I Cannot Tell A Lie” — If George Washington’s Quote Applied to Social Media and Public Relations

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By Gerard Braud Yet one more group of public relations and marketing professionals has asked me to speak at their PR & Marketing conference about the wonderful ways social media will allow them to connect and sell to their customers. I love to speak at conferences, but I cannot tell a lie, especially about social […]

Did Lululemon’s Crisis Communication Efforts on Social Media Create a Bigger Crisis?

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By Gerard Braud A bad media interview caused by insufficient media training is creating a crisis communication problem on social media. Experts will weigh in on this, but I don’t think any one expert has the answer as to the best way to handle this. I really want to know what you think. The founder […]

Experts in Crisis Communication Agree: Home Depot Tweet Gone Wrong: 5 Things Your Public Relations Team Should Do Right Now

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By Gerard Braud Experts in crisis communication know social media in corporate communications is highly likely to lead to a crisis. I would say more brands are likely to be harmed than helped by a social media brand page. Home Depot leaders acted swiftly to fire an outside agency and an employee who posted a […]

LAX Airport Shooting – Crisis Communication Case Study Real Time

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A shooting at the LAX Airport has the media scrambling to tell the story. The media are speculating with little or no official information. More than 90 minutes into the event I’ve not seen a spokesperson on CNN from the LAPD or from the LAX Airport. From a crisis communication standpoint in the world of […]

The Tricks & Treats of Facebook in a Crisis

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By Gerard Braud Is Facebook your friend or foe in a crisis? The frightening truth is it really depends on a lot of factors. (Don’t be afraid to look at Facebook in an all new light when you join us for this special Halloween webinar.) Let us start with a discussion about your brand page. […]

PRSA Workshop Resources

As a PRSA member, here are some additional resources and links to supplement our program on social media, crisis communications, and secrets to effective communications when “it” hits the fan. 1) A copy of my First Critical Statement can be downloaded with this link. To download it for free, enter the coupon code CRISISCOMPLAN An […]

Social Media When “It” Hits the Fan

By Gerard Braud, CSP, Fellow IEC There is so much to hate about social media. Yet there are so many new avenues of communications available to you during a crisis, that it becomes hard to hate social media. On the other hand, during a crisis social media can blow up with excessive criticism and hate. […]

23 Tutorials on How to Effectively Use Social Media When the Next Katrina Hits

Today marks two years since Hurricane Isaac and ten years since Hurricane Katrina. In that short time between these two hurricanes, media relations and crisis communications has been affected by social media and technology. Are you ready to effectively communicate in your next big natural disaster, be it a tornado, snow storm, forest fire or […]

Breaking News: McNair Elementary School Shooting in DeKalb County, Georgia: Lessons in Crisis Communication

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We interrupt this blog with Breaking News. A school shooting at McNair Elementary School in DeKalb County, Georgia is sadly duplicating the same crisis communication failures that we began to outline in this morning’s article and the serious written and awaiting posts in the coming days. Our goal is not to belittle this school or […]

YouTube, Media Relations & Crisis Communications for Cleveland Kidnapping Victims

By Gerard Braud YouTube is great for crisis communications. It is even more powerful when this social media tool is combined with traditional crisis communications and media relations. Hats off to my colleague Barbara Paynter at Hennes Paynter Communications for the way her team used YouTube with regard to the three Cleveland women who underwent […]

CNN iReport Tutorials Index

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(Perspective: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is an index of a series of 23 lessons that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.)     […]

Dark Day Crisis Planning Must Begin on a Sunny Day

By Gerard Braud Few organizations in the world face the communications challenges of America’s Rural Electric Cooperatives. On any given day customers could be protesting over electric rates. Workers could be under attack for disconnecting service. Board members could be scrutinized for per diems, travel or expenses. Add to that the growing influence of negative […]

Compare and Contrast News Stories: Secrets of the Media

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By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Get the Right Tools to Be a Good iReporter

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By Gerard Braud  {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Set Up Your CNN iReport Account on a Clear Sunny Day

By, Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Crisis Communication Priorities for a Sudden Crisis

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(Writer’s note: Please take 15 seconds of your time to vote for me to win a CNN I-report award for my in-depth storytelling and reporting on Hurricane Isaac.  With your vote, I can win the Community Choice Award. Your first vote is greatly appreciated, but to make an even bigger impact you can vote everyday […]

What Are the Secrets to a Crisis Communications Plan?

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud It is critical to pick the right tools for crisis […]

Be a Control Freak with Your Crisis Communication

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud Your first choice when “it” hits the fan should be […]

The Media Are Listening in a Crisis

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud Among those listening and fostering social media are the mainstream […]

How to Write a Crisis Communications Plan? Start With the End in Mind

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud Using social media for crisis communications is still our primary […]

How to Write a Crisis Communications Plan with Pre-Written Statements

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By Gerard Braud In crisis communications, you should have two types of pre-written communication documents. The first is for fast release, called a “First Critical Statement.” Some companies call these “holding statements.” The First Critical Statement is a way to tell the world that a) a crisis has happened, b) you know about it, c) your […]

How to Write a Crisis Communication Plan? Step One: Identify What Could Go Wrong?

By Gerard Braud (Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) The decision to use social media for crisis communications is […]

“I Cannot Tell A Lie” — If George Washington’s Quote Applied to Social Media and Public Relations

By Gerard Braud Yet one more group of public relations and marketing professionals has asked me to speak at their PR & Marketing conference about the wonderful ways social media will allow them to connect and sell to their customers. I love to speak at conferences, but I cannot tell a lie, especially about social […]

One Month After Sandy Hook: Effective Crisis Communications In Critical Times

One Month After Sandy Hook Elementary: Effective Crisis Communications In Critical Times  By Gerard Braud (Free conference call – Listen on Demand REGISTRATION IS FREE TO ALL) [Editor’s Note: I recall the morning I received a frantic call from my daughter when there was a shooting on her campus. The school failed on a grand scale […]

Super Storm Sandy, Hurricane Isaac and the Latest Social Media & Crisis Communications Strategies for Communicating During a Natural Disaster

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The audio recording and handouts for this event are available for those who missed this webinar. The registration link allows you to purchase the recording from December 6, 2012. Register Now for Only $99 As we exit hurricane season and enter the season of winter storms, it is time to take a fresh look at […]

New Buzzword: Pogo Stick December 1, 2013

Be it known to the world that on this day, I, along with my colleagues in the International Association of Business Communicators (IABC), begin a test. Because we are all fed up with silly buzzwords, we have decided to introduce our own meaningless phrase into the corporate buzzword conversation. The new buzzword is “Pogo Stick.” […]

National Speakers Association (NSA) New Orleans: Home of New Orleans Keynote Speakers

The National Speakers Associations of New Orleans (NSA New Orleans) has been the foundation of my professional speaking career, positioning me as a keynote speaker in New Orleans, as well as a conference presenter and keynote speaker on 5 continents. NSA New Orleans has allowed me to focus on being an expert in media training […]

Virginia Tech Shooting Today: Crisis Communications Case Unfolding – Social Media Impact

Virginia Tech Shooting - Gerard Braud blog

Virginia Tech has another school shooting today. Two have died. Please keep these people in your prayers today. For those who are students of Crisis Communications – both university students and public relations professionals wishing to learn more about proper crisis communications in the age of social media – today is sadly one of those […]

Social Media Revolutions & How to Write a Social Media Policy

How to Write Your Social Media Policy March 1st Webinar Plus the Social Media Revolution – What You Can Learn from Global Events The time is NOW. Social Media is changing nations. But are you watching from the sidelines or digging in and learning how this affects your communications where you work and with your […]