Comment Please: In a crisis, who should be the company spokesperson?

Q1 Thumbnail Gerard Braud

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Corporate communicators and public relations professionals often debate about who should be the spokesperson for a company in a crisis. While some professionals advise that the CEO represents the brand each and every time the company needs to present a message to the public, others recommend a public relations or trained communications professional make public statements.

What if your organization doesn’t have a “PR person?” Who should step in to be the spokesperson? What if they haven’t been professionally media trained? This Monday we are asking you, our social media followers and BraudCast viewers, “In a crisis, who should be your company spokesperson?” We want to hear your thoughts and your experience on this media relations topic.  Please share your opinion with us and it may be shared this Friday in a follow-up video.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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