Crisis Communications Question: Is it ever appropriate to say “no comment” in a media interview?

We have all heard it before, lawyers, spokespeople, celebrities, and CEOs walking out of a courtroom or out of their office as the media shoves microphones in their face asking negative questions. “No comment!” they say as they quickly jump into their car and drive off. Is that an appropriate response? Does it depend on the crisis they are in or should spokespeople and CEOs always have a professional answer ready for the media? Will the media only speculate more if they are not provided with the information they need?

This week’s crisis communications and media relations question is, “Is it ever appropriate to say “no comment” in a media interview?”

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