The public relations discussion question we asked this week to our BraudCast viewers and social media followers was: If a reporter calls you, how long do you have to prepare before you have to call them back? We polled social media to hear from public relations professionals and media relations experts on this topic.
The experts brought up some great points, some which were consistent with one another, and some you may or may not disagree with. For instance, when a reporter calls, do you absolutely have to call them back? Some experts suggested that the deadline of the reporter is most important and that the interviewee must help them answer their questions before reporters may turn to someone else for their answers. As a crisis communications expert, I always preach that YOU want to tell YOUR story, and not let someone else tell it. Finally, some experts talked about being in a constant prepared state, with media-trained spokespeople on hand and ready. Watch the video to hear more tips as well as my own opinion.
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
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