Please comment: What should you do when a reporter goes on a witch hunt?

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There is nothing like a crisis when your company has done something wrong and a reporter is on your case.  How do you go about taking on a reporter without taking the situation too personally or further damaging your reputation? What if that reporter publishes something inaccurate?

In a scenario like this, should you consult with a crisis communications expert or public relations expert? There are bloggers, reporters, managing editors, and executives out there who you need to establish positive relationships with. Who do you contact when your company may be in the wrong?  More importantly, how can you create a positive relationship with the media to avoid these situations? Do you risk fueling the fire when you engage with them?

This Monday we are asking you, our social media followers and BraudCast viewers, “What should you do when a reporter goes on a witch hunt?” We want to hear your thoughts and your experience on this media relations topic.  Please share your opinion with us and it may be shared this Friday in a follow-up video.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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