PR Discussion Question: What are the worst phrases you’ve heard in a crisis communications statement?

Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What are the worst phrases you’ve heard in a crisis communications statement?”

Politicians, spokespeople, CEOs and even seasoned public relations professionals have made some serious media interview mistakes over the years. Their failed crisis communications statements often go down in history and are forever searched on YouTube. Their statements often lack empathy, or just don’t express the right emotion at the right time during a crisis. So, we want you to comment here and on our social media pages to share the cringe-worthy, frustrating, or downright stupid statements you have heard on television, radio, or in print.

Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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