PR Question: Is it ever appropriate for an executive to give their opinion about politics?

Do executives run the risk of losing some of their customer base by publicly commenting about politics? Is there a time and place that executives should comment about politics? If they choose to do so, how does it affect their brand, reputation, and revenue? As public relations professionals, and corporate communications professionals, how do you talk to your executives about this matter? Do you review guidelines in regards to their social media behavior?

To help out our PR community and in order to share valuable tips among one another, this week’s public relations question is, “Is it ever appropriate for an executive to give their opinion about politics?”

We would love to hear your thoughts and opinions this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Speak Your Mind

*