PR Tips on: Which is more important in a media interview – emotion or details?

It is crucial for your business, company, school, or organization to have effective media relations, effective media interviews, and to express the right emotions at the right times to your audience members. It is also important for you to tell the story of your crisis to your audience and include necessary information, rather than allowing reporters to tell your story and potentially speculate. Should your CEO, public relations professional, or spokesperson be more focused on expressing those emotions, or should they be more focused on delivering the news, the facts, and the details of your crisis? On Monday, crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, “Which is more important in a media interview – emotion or details?”

Our followers have joined in on the discussion this week, sharing their tips on social media. Comment here and on our social media pages to join the discussion. Do you agree with their opinion? Do you disagree?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite-size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

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