By Gerard Braud –
Writing quotes for news releases is no easy feat. Corporate communicators and public relations professionals know that when they write a quote it must sound authentic, heartfelt when necessary, and even unscripted. They want to make their spokesperson sound credible, professional, and quote-worthy. Earlier this week posed a discussion question on social media asking, “What is your best tip for writing great quotes for news releases?”
Our BraudCast viewers and contributors have weighed in and shared their best practices on our social media pages. As we post this follow-up video featuring their answers, we ask you PR pros to continue the conversation. Do you agree with their opinions? What can you add to the conversation? What experience have you had with writing quotes? Have you ever landed the front page of a newspaper? We want to hear your thoughts.
This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.